Today: Online HD Video Opportunity Webcast – 10:00am PT / 1:00pm ET
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show details 5:17 AM (4 hours ago)
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This is a reminder of your Webinar registration for: Accessing the Online HD Video Opportunity, featuring IDC analyst Karsten Weide.
Date: July 15th 2009 at 10:00am PT / 1:00pm ET
Duration: 1hr
Link to the event: https://events.digitallyspeaking.com/akamai0709/player.html?hash=MzlWS3FXd2tqL0dleFlRVjVrTjBVZz09
Event content:
Karsten Weide will be sharing detailed research on the reasons for the move to higher-quality online video, what’s driving it and how it can translate to higher audience engagement and revenue. Richard Kanee, Director, Business Development for CTV Digital Media Group, and Suzanne Johnson, Sr. Industry Marketing Manager, M&E for Akamai Technologies will also be presenting. Their presentations will be followed by a live question and answer session.
Assessing the online HD Video Opportunity
Have you watched HD Video Online?
Online Video Viewers by Resulution
Don’t Know 28%
Yes 38% over 1/3 of video consumers
No 35%
How much HD Video is out there? really? What is HD Video?
Are you interested in watching HD videos online?
No- 31%
Yes – 69% over 2/3 interested
Online Video USer Exerperience
What’s important
Smooth Play 80%+
Sharpness / resolution – 80%
Size of Video Window – 65%
Ad agencies and advertisers on HD
-Higher CPM rates for HD are possible
-Production costs of HD online video ads are not an ussue as they are typically repurposed broadcast tv commercials shot in HD
– Waiting for stats on effects of video quality
HD Video is fairly young! relatively few data on effectiveness.
managing expectations – prudent will be critical for competitiveness, if you don’t run HD and others do then you could be affected negatively
Selected HD Offerings:
ABC – Showcase
Apple HD TV Shows
CBS – 1900 titles – huge success 1080p
The CW Showcase
Daily Motion – 1500 videos
Hulu – Showcase
Microsoft – 25% of xbox live marketplace movies are available in HD
NBC – HD Showcase, downloaded only
Netflix – 3% of netflix movies are available in HD – 300 titles
TV.com cbs
Veoh – 20,000 videos
Vimeo – 35,000 videos
YouTube – 150,000 videos – huge hit!
Challenges –
bandwidth penetration
more titles
cannibalization concerns amongst publishers
controlling publishers bandwidth costs
controlling costs iuncurred by transcoding and storage of different versions of the same video
cutting back on file format jungle, standardinzing DRM or removing it al together
increasing home network penetration, increasing home network speed , reliability
Drivers and Opportunities
a sharop increase in onlne video penetration
consumer demand for high quality video content an increas in the broadcast access speeds available to US
variable bit rate streaming through FLas and Silverlight
The trend towards watching long-form video which will support monetization eoffers
luikely improved viewing metrics and advertising effectivenbness brough ipon by HD video, siupporting mopnmetiization
greater revenue volume
kweide@idc.com
Suzanne Johnson
– Getting to HD cvaster
The road to HD
Supporting web traffic of nearly 2 Tbps
48,000 servers
950 networks
650 cities
70 countries
bring content closer to the user
1999 Fashion Event – Victoria Secret – network could not handle the event
Internet Television Timeline
HD is the topic where we came from.
2007 HULU comes along – premium long form content
2008 Akamai US Open over 500,000 concurrent streams, following from their tv to computers online
2009 – Obama 10 million concurrent streams from all the video sites
internet can support a broadcast
Michael Jackson Memorial – 2nd most served event!
Moving from postage size to full screen
2 mb 1280×720
5,mb 1080p
Internet Quality Now Matches Television
Demo:
https://www.akamai.com/html/technology/dataviz1.html
variable bit rate streaming
Key piece of puzzle
Normal streaming
Video playback rate
available bandwidth
buffering and re-streaming
bit rate adapts to end user conditions, idea has been around for a while
exciting time in industry
able to deliver better experience to user
Adobe – Dynamic Streaming
Silverlight – Adaptive Edge Streaming
Both are amazing quality solutions – clients are running on both
quality of video to hd video experience
couple demos
bandwidth monitor
video is encoded to multiple bitrates
monitoring which stream to pull
3.5 to 450 encoding – on gallery
Site in production Cannes film festival – companion site
inlet technologies – helped to encode into multiple bit rates
SD for source files – able to create the HD files.
Inlet – it is important the encoding live
Variable bit rate encoding and synchronizing
suzanne.johnon@akamai.com
smoothhd.com
www.Streamflashhd.com
Flash:
CTV – Richard on Silverlight
CTV is canada;s #1 network
whole host of special channels
discovery
MTV
Sister channels
in 2006 first online broadcaster delivering video online
expon
500% year over year growth
300,000 unique viewers each month
best premium content
warner
disney
clip rights , license music videos
together strongest content offering in Canada
CTV is also the official broadcaster
Roger’s Media
CTV Microsoft Akamai parterner to trial Smooth HD and Adaptaive Edge Technology
hdbeta.ctv.ca
Flashpoint and Corner Gas
Today online viewing is not a replacement for television,
Five areas where itnernet deliverd VOD still falls short a distant second to traditional tv
Physical Context
Interface
Content – easy and hard to solve, content should be the same?
Image Quality
Performance
we are a ways away
Instant Start and instant skip help make the online experience more tv-like
buffering and stutering are a big problem that adaptive technology starts to address
HD is an Important Part
hd viewers were twice as engaged as sd viewers consuming 2x more videos per visit.
MuchMusic – video awards live streaming using adaptive edge, 50% of online viewers used the web as their primary vewing platforms
Challenges-
Industry accepted DRM or other rights protection
– investment in HD workflow
0- the uniquitous accepetance of an online HD standard
last mile bandwidth computer speeds, etc
all while keeping an eye on dreaded bandwidth costs
Olympics next big event! Silverlight plug in
Richard Kanee CTV – Digital Media Group
Over 229 hours of live on demand programing
richard.kanee@ctv.ca
Directory of Business Development
Karsten Weide from IDC
Suzanne Johnson – Akamai
Richard Kanee – CTV
Questions:
1. everyone in the industry – what is meant by online hd video? 720p and 1080p – 1.5 mbps per second
720p is referred as HD or enhanced quality
1080p full HD
2. what do you need for multiple bit rate flash, fms 3.5? flashplayer 10 is required, will need actionscript code
openvideoplayer.com site, packaged, adobe also offers, hueistics from stream switching
3. questions for richard, business side, addressing Canadian demand, it is paying for itself, responsible business,
4. Suzanne one more question , what is adaptive edge – silverlight, http and iis server, in relation different to fms, they are based on different technology standards, adapting bit rates.
webcast is concluded
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Breakfast 300:
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This Month at New Media Vault
Hosted by Tubefilter, Stella Media, and LA Mixers, sponsored by Marx&Trotsky, and Twiistup
This month we’re getting prepped for two days of Twiistup excitement. Two times a year, Twiistup brings together Los Angele’s technology, media and entertainment communities, but unlike 
traditional conferences, Twiistup mixes it up with tunes, video, beverages, swag and the unexpected.
In celebration, New Media Vault will be giving away two copies of The Write Environment DVD from creator’s Tim Kring (Heros & Crossing Jordan) and Damon Lindelof (Lost). Both copies are signed by the writers. Looking forward to seeing you on Wednesday, July 29!
Want to stay up-to-date on the latest New Media Vault Events? Join our Facebook group! And follow us on Twitter! Make sure to follow @tubefilter and @lamixers as well!
About the New Media Vault
New Media Vault is the only new media networking event in Downtown Los Angeles. This monthly event draws over 300 people from all levels of the new media world: with top industry leaders in attendance, your company will have the chance to get face time with financiers, talent, celebrities, producers, directors, designers, agents, managers, lawyers, and industry award winners. The New Media Vault draws the attention of working professionals in a comfortable, low-key and casual environment and is housed at The Crocker Club, a brand new spot on the corner of 5th and Spring, that offers a variety of spirits and beers, along with a post-modern vibe, inside the old bank vault of The Crocker Family Tower. Act now to secure your spot — this event always fills up fast!
Dress Code
Please note a strict dress code enforced: No flip flops, no baseball caps or beanies, no hoodies, no sports logos, no baggy attire, no athletic attire, no windbreakers, no white tennis shoes, basketball or running shoes, if you choose to wear dark sneakers, and/or t-shirts, we will require you to wear a collared jacket.
Can’t wait for New Media Vault? Join us on July 16 for Tubefilter’s
Hollywood Web Television Meetup.
The Crocker Club
453 S Spring St.
Los Angeles, 90013
Tubefilter, Stella Entertainment, & LA Mixers
Tubefilter
Our mission at Tubefilter is simple – to grow the audience of web television. Our news division,Tubefilter News, is the leading authority in episodic web television.
The web is full of great storytelling. As you’ve probably noticed, there are a lot of stories out there, but too often they get lost in the web video shuffle. Tubefilter News helps you discover and keep track of the stories you care about.
We care about quality episodic shows, whether they are studio or independently produced – if they’re good, we’ll help you find them. We follow the shows, their creators, the cast and the people that make these shows come to life.
We are based in Los Angeles, CA and we host a monthly gathering of web television creators and industry folks called the Hollywood Web Television Meetup. For more information on the Meetup, follow us on Twitter or join our Facebook Group.
Stella Entertainment
Stella Entertainment is a new media web entertainment production company. Focusing on Original, Informative and Creative content directly produced for the web. Stella Entertainment merges the technology and entertainment industries. Actively writing, directing, designing, distributing, promoting, marketing and producing quality content for the Internet. With multiple partnerships and strong working relationships with social networking sites, self distribution and monetization companies, online studios, new media agencies and major networks, Suicide Window creates, produces and develops original sponsor branded entertainment and packaged projects with celebrity name attachment. This busy SAG Signatory company brings a New Edge to the New Indie film-maker.
LA Mixers
LA Mixers brings together the best and brightest in the technology and entertainment industries with the goal of building meaningful, long lasting business relationships.
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Noah’s Ark Puppets Visit The Grove
Tuesday, July 14, 2:00–4:00 p.m.
ADMISSION:
Free
Be there when puppets from Noah’s Ark at the Skirball journey to The Grove for a delight-filled, family-friendly afternoon.
Enjoy live music—At 2:30 p.m., hear a musical performance by Masanga Marimba, just one of the many great acts appearing as part of the Skirball’s summertime Family Amphitheater Performances!
Meet puppets—Before and after the music set, interact with some of the whimsically handcrafted puppets from Noah’s Ark at the Skirball as they stroll around the stage. Encounter a life-like snow leopard, langur monkey, or pair of ostriches.
Create art—Join us for an art-making ark activity and craft a masterpiece to take home and inspire your next visit to Noah’s Ark at the Skirball.
Plan to board Noah’s Ark at the Skirball—Be sure to pick up a Noah’s Ark discount admission coupon at the information table.
The Grove
189 The Grove Drive
Los Angeles, CA 90036
For directions and parking information, visit https://www.thegrovela.com/.
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Elizabeth Waetzig appointed as Director of Transformative Leadership of the Clean Green Guy
In this role, Liz will work at the grassroots level to support leaders as they guide the cultural change necessary for society as we embrace an emerging clean and green economy. Liz has developed expertise in transformative leadership that she implements in a variety of mechanisms including organizational development, program development, training curricula and coaching to build knowledge and skills for leaders to move to a more sustainable way of working and living.
Liz is an adjunct faculty member of the Georgetown University Center for Child and Human Development. In this capacity, Liz supports leadership programs, organizational behavior interventions and youth involvement for youth with serious emotional disturbance. She works with leaders at community, state, and local levels to transform child serving systems at all levels. Liz is looking forward to writing and maintaining her Leader’s Log – It’s not easy leading GREEN.
Liz is a graduate of the Duke University School of Law. She is the Director of Artilient’s Leadership practice. She is also the CEO of a portfolio of companies which include Change Matrix (https://www.ChangeMatrix.org), which helps its clients by motivating, managing and measuring change and also Leader’s Matrix (www.LeadersMatrix.com), a stealth mode start-up geared towards creating a community for leaders.
Nikhil R. Jain, the CEO of Clean Green Guy, commented, “In Liz, we have obtained a highly qualified management team leader, which is an important perquisite to continuing our growth in the best possible manner. Her expertise in transformative leadership will greatly enrich our company and lead us down the right path in becoming a leader in the clean and green economy. We’re looking forward to a successful cooperation.”
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About Artilient Labs:
Artilient Labs™, is a division of Artilient™ LLC and headquartered in Pasadena, California. Artilient Labs provides the necessary space, support and substance to build ideas into companies which achieve the triple bottom-line. Labs emphasizes smart execution, frugality, community building and efficiency. For more information, visit its website at https://www.ArtilientLabs.com
About Clean Green Guy:
Clean Green Guy, Inc. is a socially responsible Triple-Bottom Line company which operates a B2B website. The mission of the Clean Green Guy is to be the Go-To place to participate in Clean and Green deal-making, investments, entrepreneurial initiatives, job creation and fulfillment and specialized content. The Clean Green Guy is a part of the Artilient Labs™ portfolio. For more information, visit its website at: https://www.CleanGreenGuy.com.