This is a reminder of your Webinar registration for: Accessing the Online HD Video Opportunity, featuring IDC analyst Karsten Weide.

Date: July 15th 2009 at 10:00am PT / 1:00pm ET
Duration: 1hr

Link to the event: https://events.digitallyspeaking.com/akamai0709/player.html?hash=MzlWS3FXd2tqL0dleFlRVjVrTjBVZz09

Event content:

Karsten Weide will be sharing detailed research on the reasons for the move to higher-quality online video, what’s driving it and how it can translate to higher audience engagement and revenue. Richard Kanee, Director, Business Development for CTV Digital Media Group, and Suzanne Johnson, Sr. Industry Marketing Manager, M&E for Akamai Technologies will also be presenting. Their presentations will be followed by a live question and answer session.

Assessing the online HD Video Opportunity

Have you watched HD Video Online?
Online Video Viewers by Resulution
Don’t Know 28%
Yes 38% over 1/3 of video consumers
No 35%

How much HD Video is out there? really? What is HD Video?

Are you interested in watching HD videos online?
No- 31%
Yes – 69% over 2/3 interested

Online Video USer Exerperience
What’s important
Smooth Play 80%+
Sharpness / resolution – 80%
Size of Video Window – 65%

Ad agencies and advertisers on HD
-Higher CPM rates for HD are possible
-Production costs of HD online video ads are not an ussue as they are typically repurposed broadcast tv commercials shot in HD
– Waiting for stats on effects of video quality
HD Video is fairly young! relatively few data on effectiveness.
managing expectations – prudent will be critical for competitiveness, if you don’t run HD and others do then you could be affected negatively

Selected HD Offerings:
ABC – Showcase
Apple HD TV Shows
CBS – 1900 titles – huge success 1080p
The CW Showcase
Daily Motion – 1500 videos
Hulu – Showcase
Microsoft – 25% of xbox live marketplace movies are available in HD
NBC – HD Showcase, downloaded only
Netflix – 3% of netflix movies are available in HD – 300 titles
TV.com cbs
Veoh – 20,000 videos
Vimeo – 35,000 videos
YouTube – 150,000 videos – huge hit!

Challenges –
bandwidth penetration
more titles
cannibalization concerns amongst publishers
controlling publishers bandwidth costs
controlling costs iuncurred by transcoding and storage of different versions of the same video
cutting back on file format jungle, standardinzing DRM or removing it al together
increasing home network penetration, increasing home network speed , reliability

Drivers and Opportunities
a sharop increase in onlne video penetration
consumer demand for high quality video content an increas in the broadcast access speeds available to US
variable bit rate streaming through FLas and Silverlight
The trend towards watching long-form video which will support monetization eoffers
luikely improved viewing metrics and advertising effectivenbness brough ipon by HD video, siupporting mopnmetiization
greater revenue volume

kweide@idc.com

Suzanne Johnson
– Getting to HD cvaster
The road to HD
Supporting web traffic of nearly 2 Tbps
48,000 servers
950 networks
650 cities
70 countries
bring content closer to the user

1999 Fashion Event – Victoria Secret – network could not handle the event
Internet Television Timeline
HD is the topic where we came from.

2007 HULU comes along – premium long form content
2008 Akamai US Open over 500,000 concurrent streams, following from their tv to computers online
2009 – Obama 10 million concurrent streams from all the video sites
internet can support a broadcast

Michael Jackson Memorial – 2nd most served event!

Moving from postage size to full screen
2 mb 1280×720
5,mb 1080p
Internet Quality Now Matches Television

Demo:
https://www.akamai.com/html/technology/dataviz1.html

variable bit rate streaming
Key piece of puzzle
Normal streaming
Video playback rate
available bandwidth
buffering and re-streaming

bit rate adapts to end user conditions, idea has been around for a while
exciting time in industry
able to deliver better experience to user
Adobe – Dynamic Streaming
Silverlight – Adaptive Edge Streaming
Both are amazing quality solutions – clients are running on both
quality of video to hd video experience

couple demos
bandwidth monitor
video is encoded to multiple bitrates
monitoring which stream to pull
3.5 to 450 encoding – on gallery

Site in production Cannes film festival – companion site
inlet technologies – helped to encode into multiple bit rates
SD for source files – able to create the HD files.
Inlet – it is important the encoding live
Variable bit rate encoding and synchronizing
suzanne.johnon@akamai.com
smoothhd.com

www.Streamflashhd.com

Flash:
CTV – Richard on Silverlight
CTV is canada;s #1 network
whole host of special channels
discovery
MTV
Sister channels
in 2006 first online broadcaster delivering video online
expon
500% year over year growth
300,000 unique viewers each month
best premium content
warner
disney
clip rights , license music videos
together strongest content offering in Canada
CTV is also the official broadcaster
Roger’s Media

CTV Microsoft Akamai parterner to trial Smooth HD and Adaptaive Edge Technology
hdbeta.ctv.ca
Flashpoint and Corner Gas

Today online viewing is not a replacement for television,

Five areas where itnernet deliverd VOD still falls short a distant second to traditional tv
Physical Context
Interface
Content – easy and hard to solve, content should be the same?
Image Quality
Performance

we are a ways away
Instant Start and instant skip help make the online experience more tv-like
buffering and stutering are a big problem that adaptive technology starts to address

HD is an Important Part
hd viewers were twice as engaged as sd viewers consuming 2x more videos per visit.

MuchMusic – video awards live streaming using adaptive edge, 50% of online viewers used the web as their primary vewing platforms

Challenges-
Industry accepted DRM or other rights protection
– investment in HD workflow
0- the uniquitous accepetance of an online HD standard
last mile bandwidth computer speeds, etc
all while keeping an eye on dreaded bandwidth costs

Olympics next big event! Silverlight plug in

Richard Kanee CTV – Digital Media Group

Over 229 hours of live on demand programing

richard.kanee@ctv.ca
Directory of Business Development

Karsten Weide from IDC
Suzanne Johnson – Akamai
Richard Kanee – CTV

Questions:
1. everyone in the industry – what is meant by online hd video? 720p and 1080p – 1.5 mbps per second
720p is referred as HD or enhanced quality
1080p full HD
2. what do you need for multiple bit rate flash, fms 3.5? flashplayer 10 is required, will need actionscript code
openvideoplayer.com site, packaged, adobe also offers, hueistics from stream switching

3. questions for richard, business side, addressing Canadian demand, it is paying for itself, responsible business,

4. Suzanne one more question , what is adaptive edge – silverlight, http and iis server, in relation different to fms, they are based on different technology standards, adapting bit rates.

webcast is concluded