Jul 8 2025
City of Rosemead announces launch of affordable on-demand transit program, Rosemead Go, to expand transportation access

City of Rosemead announces launch of affordable on-demand transit program,
Rosemead Go, to expand transportation access


The City of Rosemead is excited to announce the launch of Rosemead Go, a new microtransit program that allows anyone in Rosemead to book an on-demand shared ride for a $1 or less for eligible riders.

The Rosemead Go public ribbon-cutting event will be held at:

Rosemead City Hall
8838 Valley Blvd
Rosemead, CA 91770

Tuesday, July 15, 2025
4:00 PM to 5:00 PM
Duration: 1 hour

Rosemead Go officially went live on July 1 and is offering everyone their first ten rides for free until October 1. The app will be available in English, Spanish, Simplified Chinese and Vietnamese. The introduction of Rosemead Go reflects the City’s ongoing commitment to providing Rosemead residents with first-class amenities and public services that make it the best place to live, work, and play.

The Rosemead Go fleet consists entirely of zero-emission electric vehicles, reflecting the City’s dedication to sustainability and improving local air quality.

How does it work?

Rosemead Go is powered and operated by TransitTech provider Via, which runs several similar and successful programs across the U.S. and in the Greater Los Angeles area – including those in Torrance, West Covina, and Monterey Park. Via’s intelligent algorithms match riders headed in the same direction into one vehicle, and directs them to “virtual bus stops” at a corner nearest to their pickup and drop-off – creating quick and efficient shared trips for everyone.

Booking, hours, and fare information:

  • Residents can book a ride through the Rosemead Go app (available in the App Store and Google Play) or by calling (626) 572-4099. Riders can travel anywhere within the service zone on the map (seen below).
  • Service is available 6 a.m. to 8 p.m. 7 days a week. Rosemead Go Plus rider trips are based on a first come, first served pre-booking scheduling model. Rosemead Go trips are entirely on-demand and based on vehicle availability.
  • Wheelchair accessible vehicles are available.
  • Please note: Seniors and people with disabilities are eligible to apply for the Rosemead Go Plus program, which features door-to-door service. Rider fare is discounted to 50 cents per trip, and will provide rides within a 5-mile radius of Rosemead.

Mayor Clark expressed excitement about Rosemead Go, stating, “This innovative, low-cost, and convenient transportation program demonstrates Rosemead’s desire to ensure our residents can always reach the opportunities that matter most – whether that is work, school, healthcare, shopping, or seeing friends and family.”

Rosemead Go MapRosemead Go Map

For more information, please visit https://city.ridewithvia.com/rosemead

Jun 30 2025
Tesla Supercharger Charging in San Gabriel Valley

Several cities in the San Gabriel Valley are close to receiving Tesla Supercharger

One of the most impressive installs is off the 60 Pomona Freeway in Montebello, with 68 stalls at 325 kWh charging capacity, this is v4 Superchargers operating at close to the maximum available.

 

 

Jun 30 2025
All Fireworks are Illegal in Many Cities Including Pasadena

All Fireworks are Illegal in Many Cities Including Pasadena, but how many cities are actually enforcing and how are they enforcing.

What tools are cities using to catch the offenders?

Many cities are using drones, some are offering rewards.  Pasadena is doing neither. Why?

After the July of 2024 fireworks fiasco, but the reports from PPD that reports of fireworks had been less than previous years… so that the enforcement is working? Well that’s a flawed conclusion for the simple fact that people are exhausted from reporting. There’s no reason to report if nothing is being done.

If o

Jun 26 2025
Happy Birthday Pasadena: Cake, Paint, & Party! June 29, 2025 @ 1:00 pm – 4:00 pm

Happy Birthday Pasadena: Cake, Paint, & Party!

June 29, 2025 @ 1:00 pm – 4:00 pm –

Join us for this FREE community event and celebrate Pasadena’s 139th birthday.

June 29, 2025
1:00 pm – 4:00 pm

Location
Pasadena Museum of History

Happy Birthday Pasadena 2025 LogoFREE EVENT FOR ALL AGES

HBP Signature Sponsor:
City of Pasadena

Join us for an artfully fun-filled afternoon of free activities that will inspire your creativity, delight your taste buds, and wow you with visual delights. Everyone is invited to celebrate as Pasadena Museum of History and the City of Pasadena present a party in honor of Pasadena’s 139th birthday on Sunday, June 29th.

1:00pm to 4:00pm

  • Reveal your talents at the Pasadena Society of Artists’ hands-on Watercolor Studio
  • Create a unique custom frame for your watercolor in the Art 2 Go Craft Workshop
  • Put on a party face with fantastically fun designs designs by Blue Sky Face Painting
  • Sing (or hum!) favorite tunes with The Jazz Expedition
  • Time travel to long-ago Pasadena and Finland on mini self-guided tours of the 1906 Fényes Mansion and Finnish Folk Art Museum
  • Discover artistic inspiration in the Pasadena Society of Artists’ centennial exhibition 100 Years – 100 Images
  • Have cool fun and beat the heat with Pump and Splash interactive water toys
  • Test your smarts and compete for prizes in Pasadena History Trivia or the Scavenger Hunt
  • Do the Cakewalk for chances to win sweet treats
  • Strike photo-worthy poses with our Fantasy Carousel Figures
  • Visit Eva’s Sweet Shop for Complimentary Birthday Cake and Popcorn

Check out this message from our Mayor Victor M. Gordo:

THANK YOU TO OUR 2025 HAPPY BIRTHDAY PASADENA SPONSORS:

HBP Signature Sponsor:
City of Pasadena

HBP Cake Sponsor:
Vallarta Supermarkets Logo

HBP Donors & Partners:
Paloheimo Foundation
The Estate of Benla C. Bennett
The Estate of Lourinda Bray
Collaborate Pasadena
Colorado Boulevard Newspaper
Light Bringer Project/Patricia Llovera
Macaroni Kid
Nothing Bundt Cakes
Old Pasadena Management District
Pasadena Media
Pasadena Now
Pasadena Society of Artists
Pasadena Weekly
PMH Volunteer Council

Printable PDF Flyer for Happy Birthday Pasadena

 

Jun 26 2025
Final Community Blood Lead Testing Event Scheduled by Public Health

Advisory: Final Community Blood Lead Testing Event Scheduled by Public Health

The Los Angeles County Department of Public Health has been offering free blood lead testing at community events in neighborhoods impacted by the Palisades and Eaton fires. These efforts were done to help residents better understand their potential lead exposure and take steps to protect their health.

Since the launch of this initiative, Public Health has screened more than 1,500 adults and children at community events. To date, all but seven test results have been below the Centers for Disease Control and Prevention’s (CDC) blood lead reference value (BLRV) of 3.5 micrograms per deciliter (µg/dL), indicating no elevated blood lead levels among the vast majority of those tested. For additional information, visit our human health monitoring website.

Public Health will host one final community blood lead testing event this Friday, June 27, 2025, at the Altadena Community Center from 9 a.m. to 4 p.m. All residents from the fire-impacted areas are encouraged to take advantage of this free, walk-in opportunity.

Media is invited to this eventEnglish and Spanish-speaking spokespeople will be available for interviews.

Event Details

Date: Friday, June 27, 2025

Time: 9:00 AM – 4:00 PM

Location: Altadena Community Center

730 E. Altadena Dr., Altadena, CA 91001

Continued Free Blood Lead Testing Available Through December 2025

Starting in July 2025, residents will still be able to receive free blood lead testing through December 2025 through the following two options:

  1. Visit Your Medical Provider
    • Ask your doctor for a blood lead test.
    • Testing is covered by most insurance plans, including Medi-Cal.
  2. Schedule a Free Blood Lead Test at a Quest Lab
    • Call 1-800-LA-4-LEAD to request a free appointment.
    • Testing is simple, confidential, and convenient.
Jun 25 2025
Pasadena PWP Planned Power Outage for July 2, 2025 for 8 Hours starting at 10pm

Pasadena PWP Planned Power Outage for July 2, 2025 for 8 Hours starting at 10pm

Many residents of Pasadena received an alert today, June 25, 2025 regarding a prolonged planned power outage to take place on July 2, 2025. starting at 10pm.

Many would be suspicious of such alerts, there is nothing posted on the PWP website regarding any planned outages.

Contact with PWP led to reasons why there is nothing posted, which made no sense.

Hopefully someone at PWP will change direction and post something as a media post or something to that effect, because as it appears there are potentially hundreds if not thousands of homes that will be without power overnight on July 2, 2025 into July 3, 2025.

Residents can call PWP and ask if they are affected, as the PWP account dashboard that the city spent millions on for billing and account management doesn’t appear to be configured to alert customers on their account of any planned outages either.

 

Jun 19 2025
Warning! Scam call re: SCE electricity rate subsidy

Warning! Scam call re: SCE electricity rate subsidy… Has this happened to you?

Tuesday 6/17 received a call from

It sounded at first like the caller was from Southern California Edison. The caller confirmed our address and referred to a notice from SCE that we had received recently, regarding a rate increase.

My husband, assuming he was talking with an Edison representative, pointed out that the only notice we had received recently was regarding a plan for SCE to underground power to our houses; however, that notice had been correctly addressed to us , but contained a project map incorrectly

The male voice then asked if our SCE bill was “more than $130 a month,” and explained that he was from an (obscure sounding) organization that had an arrangement with L. A. County to provide assistance, reducing electric bills by as much as 75%.

He said his organization was listed at the end of our electric bills.

Pulled one of our SCE bills out and checked for any organizational listing while the man remained on the line. There was no such organization listed. The caller then stated they would send a person to our house “to look at your electric bill,” at which point my husband concluded this was a scam.

He had no reason to discuss anything further about what this person was proposing, and politely hung up. Be wary if you receive a similar call. You may want to report it to SCE and the FTC, per the SCE Scam website: “If you think you’ve received a spoof or scam phone call, you can report the details related to the call by filling out our [SCE] online fraud form or sending an email to csinfogov@sce.com . You can also report the scam to the Federal Trade Commission at reportfraud.ftc.gov .” https://www.sce.com/outages-safety/safety-resources-support/support-during-emergencies/scam-awareness

Jun 19 2025
Write to your local Representatives Regarding ICE Raids in the Los Angeles Area
To County, State, and Federal Representatives:
I am writing to you as a resident of the Pasadena/Altadena area to formally express grave concern regarding a highly disturbing incident that occurred this morning in Pasadena. A video appears to depict individuals impersonating law enforcement officers, specifically ICE agents. As you are well aware, the impersonation of a peace officer constitutes a criminal offense under both California and federal law.
This incident has justifiably caused widespread fear and confusion in our community. The public cannot be expected to comply with or trust individuals who present themselves as law enforcement when there is no clear method of verifying their legitimacy. We are particularly alarmed in light of recent national events in which elected officials have been targeted by individuals falsely presenting themselves as agents of the law.
Furthermore, we have confirmed reports that earlier this morning , multiple individuals were seen dressed as police officers and DEA agents. It remains unclear whether these individuals were, in fact, federal agents, members of local law enforcement, or unauthorized individuals acting under color of authority. This ambiguity is unacceptable. Residents have no reliable means of distinguishing between actual officers and impostors, especially when firearms are involved and no agency has provided notice or accountability.
Accordingly, we demand immediate legal and legislative intervention. At a minimum, we request:
  • An official investigation into the identities and legal authority of the individuals involved.
  • Transparency from ICE, DEA, and local law enforcement regarding their operations and coordination in our community.
  • Legislative reform to ensure that impersonation of law enforcement is prosecuted to the fullest extent and that proper identification protocols are enforced.
  • Emergency guidance issued to the public on how to verify the identity of law enforcement personnel during community encounters.
Failure to address this matter not only undermines public safety but erodes public trust in the institutions sworn to protect us. We urge your immediate attention.

Contact emails to send your letters to:
kathryn@bos.lacounty.gov
SNemer@bos.lacounty.gov
Edmundo.Cuevas@sen.ca.gov
maile.plan@mail.house.gov
gavin.newsom@gov.ca.gov
ann.oleary@gov.ca.gov
Jun 19 2025
Music industry pioneer tackles trauma and what it takes to transform after abuse in riveting tell-all memoir

Music industry pioneer tackles trauma and what it takes to transform after abuse in riveting tell-all memoir

“Unflinchingly honest: a memoir from depravity to redemption” 

–Kevin Lyman, Founder of Vans Warped Tour

 

Los Angeles, CAThe music industry healed him. It also nearly destroyed him. 

 

California in the 70s. Rob Tonkin grew up in an ostensibly normal middle class family, but inside, his narcissistic parents fight bitterly. In the wake of their divorce, Rob searches for acceptance and approval elsewhere. Driven by his love of music, Rob lands a promising internship at a radio station at age 14. What kickstarts his decades-long career in building partnerships between musicians and brands is also the source of lasting trauma for him. Abused by his mentor when he was just a boy, alone and afraid of ruining his chances of success, Rob hides his true feelings and dedicates himself to his work. Throughout his upward rise in LA’s music industry, Rob looks for love, professional recognition, and personal clarity. He makes mistakes. He puts himself first. He might be an asshole. But he’s also first in line in the long journey of reckoning with his past and moving beyond his trauma. 

 

In his often-wild, always-true memoir, “Asshole” (Munn Ave Press, July 21, 2025), Rob Tonkin shares how he buried himself in work and had to dig himself back out, alongside the life-changing steps that facilitated his transformation.

 

About the Book…

 

“Asshole: Wild Stories of Trauma, Truths and Transformation”

Rob Tonkin | July 21, 2025 | Munn Avenue Press | Nonfiction, Memoir

Hardcover | ISBN: 978-1-960299-70-3 | $27.99

Paperback | ISBN: 978-1-960299-71-0 | $19.99

Ebook | ISBN: 978-1-960299-72-7 | $7.99

 

Praise for Rob Tonkin and “Asshole”

 

“Not only are the stories incredibly entertaining, but they’re also poignant insights into trauma.”

–Kathryn O’Brasky, Licensed Clinical Social Worker

 

Unflinchingly honest: a memoir from depravity to redemption.”

–Kevin Lyman, Founder of Vans Warped Tour

 

A harrowing yet ultimately inspiring journey from trauma to triumph. This book is a powerful testament to bravery. Highly recommended for anyone affected by sexual abuse or childhood trauma, and for those who support them.”

–Ashley Turner, Licensed Psychotherapist, Yoga-Meditation Teacher

 

Rob is a master storyteller, and the stories he tells are simply amazing. You’ll laugh with him, cry with him, love him, hate him, and at times be utterly stunned by the events that unfold.”

–Thomas K. Arnold, Publisher of Media Play News, Veteran Journalist

 

About the Author…

 

ROB TONKIN: A California native, Rob started in Sacramento radio at the age of 14 and rose to lead the Marketing Factory, producing the two-decade-long Honda Civic Tour, which included The Black Eyed Peas, blink-182, and One Direction. Driven by childhood trauma, he sacrificed his true self to achieve success. His memoir “Asshole” documents his self-destruction and eventual redemption, sharing hard-won insights into authentic living. Learn more about his life and work at: www.robtonkin.com

 

In an interview, Rob Tonkin can discuss:

  • The ups and downs of his music industry career, and how he changed the industry by pairing bands with brands, notably producing the Honda Civic Tour
  • How joining the ACA 12-step program helped him heal from the wounds of a dysfunctional childhood
  • What it took for him to confront the sexual abuse he suffered as a teen at the hands of a mentor
  • How the entertainment industry encourages suffering in silence, his advice for those looking to make it in music today
  • How to overcome the barriers that often prevent men from confronting their trauma, and why healthy masculinity includes processing emotions, taking accountability and practicing self-love
  • Why you don’t have to be the “perfect victim” in order to achieve healing and his advice for anyone looking to heal from their past

An Interview with

Rob Tonkin

 

  • Why did you choose to call your memoir “Asshole”? What does the title mean to you?

I called my memoir “Asshole” to get honest about a tricky part of life. It’s a word we hear everywhere, and for me, it first described the people who neglected me as a kid – a kind of abuse. Even though they had good sides and intentions, the label “asshole” became a way for me to process the impact of their actions. I became fueled by dysfunction, bad habits, and bad decisions. Later, in entertainment, I met more “assholes” and even caught some of those traits myself. It made me see how being an “asshole” isn’t always black and white, and it changes with the situation. Interestingly, the title came about when a good friend read an early version of the book. They threw “Asshole” out there, partly as a joke but also with some genuine feeling, and it just stuck. Not that the name was something I was called as a kid, but it captured a certain truth. My friend pushed me to own that part of my story. Why go for some boring title? I had been an asshole at times, and who hasn’t? “Asshole” felt honest, raw, and like it would cut through the noise. It’s about being vulnerable and not holding back.

 

  • How would you describe your experience working in the music industry?

The music industry felt like reaching the promised land. I was serious about it, and even though some days were a grind like any job, I loved being there most of the time. It was also about getting access, feeling seen and heard, and being part of the inner circle. I learned fast, seeing past the rockstar myths and backstage magic. It turns out that artists and celebrities are just people – flawed and human, like everyone else. A lot of powerful folks seemed like kids playing make-believe. I made some real friends, but most connections were about what you could do for each other. If I had something they needed, the calls got answered, and things were good.

 

  • Do you have any advice for people working in music and entertainment today?

My best advice for anyone in music and entertainment now? Find some balance. I charged hard, bulldozing my way through for decades. There were tons of twists and turns, especially with tech changing everything, but some stumbles were on me – a bad attitude and a chip on my shoulder didn’t help. If I could talk to my younger self, I’d say slow down and soak it in. It’s a game, and yeah, you play to win, and I usually gave it my all. But I missed out on much of life because I was too focused on the job. It’s not saving lives, even though it felt important then.

 

  • What did it take for you to confront the pain of your past, to be able to write about your abuse so directly and honestly?

Facing my past meant ditching blame. I also realized that being vulnerable is a strength. Most importantly, I had to accept reality—my actions, feelings, thoughts, the whole shebang—no more denial. It’s been the most freeing, cleansing experience. Think of lugging around trash bags of “stuff” for years, weighing you down. The more I wrote, the more honest and real I got, the faster those bags emptied themselves with a little push from me.

 

  • What lessons were most helpful for you in your healing journey?

Okay, truth be told, what are the biggest lessons in healing? Letting go, surrendering, and realizing it’s okay to mess up and just be. For so long, I held on tight, trying to be perfect, wanting everyone to see my worth, even twisting things to get approval. Maybe I’m still doing that with this book title; who knows? But generally, trusting the flow of life and letting things unfold without forcing them or needing everyone to agree with me has been huge. Crucially, sobriety – from drugs and alcohol, and honestly, cutting back about 70% of my caffeine intake – has been a significant key, along with striving for emotional sobriety. Specifically, yoga, surfing, nature, reading and thinking, therapy, and the ACA fellowship have all been part of putting myself back together.

 

  • What do you hope readers take away from your story?

I hope readers laugh, cry, and see themselves in these stories. For those still navigating things like I used to, it may spark a moment of “enough with the denial.” And for younger folks, I hope it shows that getting knocked down doesn’t mean you stay down – you can get back up repeatedly. If my screw-ups entertain others and they learn something about themselves, that’s a bonus. If sharing my life helps even a few people, putting it all out there is worth it. Above all, I hope it’s a fun read from start to finish, one that keeps them turning the pages, eager to follow my journey and discover more. My biggest wish is that they’re left with many feelings and feel like they truly know me, but even more so, that they might come away knowing themselves better.

 

  • You’ve created some great playlists that pair with your book. If you could sum up your memoir with a few songs or some lyrics, what would you choose?

To enrich the reading experience, I’ve created two playlists. The first directly reflects the book’s structure, with each chapter title inspiring a song choice that holds a specific connection to the narrative within that chapter. The second playlist serves as a broader soundtrack to my life, encompassing all the artists and songs mentioned throughout the memoir. It’s a deeper dive for readers who want to immerse themselves in the musical landscape that shaped my journey. 

 

Music is such a powerful force, and for me, the lyrics of Neil Young’s “Heart of Gold” beautifully encapsulate my life’s trajectory and current perspective. The desire to live and give, the metaphor of mining for something precious, and the ongoing search, even over time, truly resonate with my experiences. It’s about those unspoken expressions and the quest for something authentic and meaningful. On the other hand, The Rolling Stones’ “You Can’t Always Get What You Want” also profoundly reflects certain elusive aspects of my life – that persistent yearning for something just out of reach. It captures the story of desire and the often disappointing gap between expectation and reality, a theme that weaves through parts of my journey.

Jun 19 2025
Summer Evening Pop-Up Market on Artsakh with Wallflower Market L.A – Glendale June 28, 2025
June 28

Join Us for a Summer Evening Pop-Up Market on Artsakh with Wallflower Market L.A!

Wallflower Market L.A is bringing the summer vibes to Glendale! 
Join us for a Pop-Up Market on Friday, June 28, on Artsakh Ave. for a lively evening of community, creativity, and giving back.

What to Expect:
✔️ Free to attend
✔️ 16 local vendors offering handcrafted and unique items
✔️ Adoptable dogs looking for their forever homes
✔️ 10% of all vendor sales will benefit charity

Whether you’re looking for handmade goods, unique gifts, or a fun night out, this is the perfect chance to support local and make a difference.

Mark your calendar for:
️ Friday, June 28, 2025
 4:00 PM – 9:00 PM
 117-131 N. Artsakh Ave, Glendale
90-minute free parking | Family-friendly.

See you there!

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