Monthly Archives: May 2007
May 17 2007
Madonna Writes Song For Live Earth

Madonna Writes Song For Live Earth
Concerts Superstar records brand new track exclusively for this summer’s Live Earth concerts The song, “Hey You” is available for free download from today for one week at and will be performed live by Madonna on 07/07/07 during the Live Earth concert at Wembley Stadium. As the exclusive online media partner for Live Earth, MSN today announces it will offer fans exclusive access to a brand new Madonna track written and recorded solely for Live Earth. MSN will make a donation for each of the first million downloads to the Alliance for Climate Protection, in support of Live Earth, and through its exclusive streaming of the monumental concert series in July, will play an instrumental role in taking the Live Earth message to unprecedented audiences across the globe. The Live Earth concerts series will bring together more than 2 billion people across the world to combat climate crisis. Concerts are being held across the USA, UK, Brazil, China, Australia, South Africa and Japan featuring a host of musical talent, including Madonna, The Police, Red Hot Chilli Peppers, Beastie Boys and the Smashing Pumpkins. For further information visit
Related links:
Madonna and RHCP to headline Live Earth
Madonna and Elton John Top Ivor Novello Shortlist
Madonna The Confessions Tour DVD

May 15 2007
Attend Black Hat USA, July 28-August 2, Las Vegas

Attend Black Hat USA, July 28-August 2, Las Vegas

The world’s premier technical event for ICT security experts. Featuring 30 hands-on training courses and 90 Briefings presentations with lots of new content and new tools. Network with 4, 000 delegates from 70 nations. Visit product displays by 30 top sponsors in a relaxed setting.

May 5 2007
Farmer’s Markets Los Angeles Area

Farmers markets: the list
Every day of the week, long-running and brand-new farmers markets bring just-picked produce to a neighborhood near you.
Markets accepting food-stamp electronic benefits transfer cards are indicated by the notation (EBT).

Los Angeles County

Bellflower: Oak Street and Clark Avenue, 9 a.m. to 1 p.m. (562) 866-6609.

South Gate: South Gate Park, Tweedy Boulevard and Pinehurst Avenue, 9 a.m. to 1 p.m. (323) 774-0159.

West Hollywood: Plummer Park, north lot, 1200 N. Vista St. at Fountain Avenue, 9 a.m. to 2 p.m. (323) 848-6502.


Los Angeles County

Culver City: Main Street between Venice and Culver boulevards, 2 to 7 p.m. (310) 253-5775.

Highland Park: Marmion Way at Avenue 57 (near Gold Line station), summer, 4 to 8 p.m., winter, 3 to 7 p.m. (323) 255-5030.

Manhattan Beach: 13th Street between Valley and Morningside drives, noon to 4 p.m. 310 379-9901.

Norwalk: South side of Alondra Boulevard, west of Pioneer Boulevard, 9 a.m. to 1 p.m. (562) 921-2321.

Pasadena (Villa Park): 363 E. Villa St. at Garfield Avenue, 8:30 a.m. to 12:30 p.m. (EBT) (626) 449-0179.

Torrance: Wilson Park on Crenshaw Boulevard, between Carson Street and Sepulveda Boulevard, 8 a.m. to 1 p.m. (310) 781-7520.

West Covina: Westfield Mall, 10 Freeway between Vincent and Sunset avenues, 4 to 8 p.m. (714) 323-8056.

Orange County

Brea: Birch Street and Walnut Avenue, 4 to 8:30 p.m. during daylight savings, 4 to 8 p.m. the remainder of the year. (714) 329-6755.

Irvine: Historic Park at the Irvine Ranch, 13042 Old Myford Road, 9 a.m. to 1 p.m. (714) 573-0374.

Huntington Beach: Main and Olive streets; 5 to 9 p.m., March through August; (626) 357-7442.

San Bernardino County

Big Bear Lake: Big Bear Boulevard and Division Road, April through October, 8:30 a.m. to 1 p.m. (760) 247-3769.


Los Angeles County

Gardena: 1670 W.162nd St., 9 a.m. to 1 p.m. (310) 217-9537.

Hollywood (Sears): 5601 Santa Monica Boulevard, noon to 5:30 p.m. (EBT) (323) 463-3171. Huntington Park: Salt Lake City Park, Bissell Street and East Florence Avenue, 9:30 a.m. to 1:30 p.m. (EBT) (866) 466-3834.

La Cienega (Kaiser): Kaiser West L.A., 6041 Cadillac Ave., 9 a.m. to 1:30 p.m. (EBT) (562) 495-1764.

Los Angeles (Adams and Vermont): St. Agnes Church, West Adams Boulevard at Vermont Avenue, 2 to 6 p.m. (EBT) (323) 777-1755.

Los Angeles (downtown): 650 W. 5th St., 11:30 a.m. to 3 p.m. (EBT) (818) 591-8161.

Northridge: Northridge Fashion Center, Tampa Avenue south of Plummer Street, April through Oct. 24, 5 to 9 p.m. (805) 643-6458.

Pomona: Family Marketplace, 370 S. Thomas St., 4 to 8 p.m. (714) 323-8056.

Santa Monica: 2nd Street and Arizona Avenue, 8:30 a.m. to 1:30 p.m. (EBT) (310) 458-8712.

Westchester: West 87th Street between Truxton Avenue and Sepulveda Eastway, 8:30 a.m. to 1 p.m. (310) 568-9095.

Whittier: Greenleaf Avenue between Philadelphia and Hadley streets. April 4 through Sept. 26. 5 to 9 p.m. (562) 696-2662.

Chino Hills: McCoy Equestrian Center, 14280 Peyton Drive, 4:30 to 8:30 p.m. (714) 329-6755.

Orange County

Fullerton: Independence Park, 801 W.Valencia Ave. (next to DMV), 8 a.m. to 1 p.m. (EBT) (714) 871-5304.

San Juan Capistrano: El Camino Real and Yorba Lane, 3 to 7 p.m. (858) 272-7054.

Santa Ana: Fiesta Marketplace parking lot, North Bush and East 3rd streets, 3 to 7 p.m. (EBT) (714) 542-9392.

Tustin: El Camino Real and 3rd Street, 9 a.m. to 1 p.m. (714) 573-0374.

Riverside County

Temecula (Promenade): Promenade Mall, 4820 Winchester Road at Inez Road, 9 a.m. to 1 p.m. (760) 728-7343.

San Bernardino County

Chino: Chino City Hall, 13220 Central Ave., May 30 to Sept. 26. 5 to 8:30 p.m. (310) 621-0336.

Ventura County

Ventura (midtown): Pacific View Mall, west lot, north of Sears, 9 a.m. to 1 p.m. (805) 529-6266.


Los Angeles County

Baldwin Park: 4100 Baldwin Park Boulevard, between Morgan Park and Ramona Blvd., 4 to 9 p.m. June 28 to Aug. 23. (626) 813-5245, Ext. 317.

Carson: Community center parking lot, Carson Street between Bonita Street and Avalon Boulevard, 9 a.m. to 1 p.m. (310) 847-3584.

Century City: Constellation Boulevard and Avenue of the Stars, 11:30 a.m. to 3 p.m. (818) 591-8161.

East Long Beach: Long Beach Health Department, southeast of East Willow Street and Redondo Avenue. 4 to 7:30 p.m. (EBT) (866) 466-3834.

El Segundo: Main Street between Holly and Pine avenues, 3 to 7 p.m. (310) 615-2649.

Glendale: 100 block of North Brand, between Wilson Avenue and Broadway Boulevard, 9:30 a.m. to 1:30 p.m. (818) 548-2005.

Irwindale: Behind City Hall off Irwindale Ave., 4 to 7:30 p.m. July 12 through August 30. (310) 621-0336.

La Cienega: La Cienega Plaza, 1801 S. La Cienega Blvd., 3 to 7 p.m.; 3 to 7:30 p.m. during daylight savings. (EBT) (562) 495-1764.

La Verne: Old Town La Verne, D Street and Bonita Avenue, May 3 through Aug. 30, 5 to 9 p.m. (626) 357-7442.

Los Angeles (downtown): 735 S. Figueroa St., 11 a.m. to 3 p.m. (213) 955-7176.

Los Angeles (Chinatown): 727 N. Hill St., 2 to 6 p.m. (213) 680-0243.

Redondo Beach: Adjacent to Veterans Park, 309 Esplanade at the pier, 8 a.m. to 1 p.m. (310) 372-1171, Ext. 2252.

Newhall: San Fernando Road at 6th Street, 3 to 7 p.m. (661) 255-4347.

South Pasadena: Meridian Avenue at Mission Street (Gold Line station), 4 to 8 p.m.; winter, 4 to 7 p.m. (818) 786-6612.

Wilmington: Avalon Boulevard and L Street, 9 a.m. to 1 p.m. (310) 834-8586.

Orange County

Anaheim: Center Street Promenade at Lemon Street, 9 a.m. to 1:30 p.m. (EBT) (714) 956-3586.

Costa Mesa: Orange County Fairgrounds, 88 Fair Drive, 9 a.m. to 1 p.m. (714) 573-0374.

Fullerton: Wilshire Avenue between Harbor Boulevard and Pomona Avenue, 4 to 8:30 p.m. (714) 738-6545.

Orange: 143 S. Lemon St., American Legion Hall parking lot, 2 to 6 p.m. (951) 532-2822

San Bernardino County

Redlands: East State Street between Orange and 9th streets, 6 to 9 p.m.; summer hours May 31 to Aug. 30: 6 to 9:30 p.m. (909) 798-7629.

Upland: 9th Street and Second Avenue, April to late October, 5 to 9 p.m. (714) 345-3087.

Victorville (High desert): Victor Valley Community College Upper Campus, 8 a.m. to noon, (760) 247-3769.

Ventura County

Oxnard: Plaza Park, corner of 5th and C streets. 9 a.m. to 1 p.m. (805) 483-7960.

Thousand Oaks: McCloud Avenue and Hillcrest Drive, 403 W. Hillcrest Drive, on the rooftop of Conejo Recreation & Park District building, 2 to 6:30 p.m. (805) 529-6266.


Los Angeles County

Covina: Civic Center Park, Citrus Avenue and School Street, 5 to 9 p.m. (310) 621-0336.

Echo Park: Parking lot No. 663 on Logan Street south of Sunset Boulevard, 3 to 7 p.m. (EBT) (323) 463-3171.

Hermosa Beach: Valley Drive between 8th and 10th streets, noon to 4 p.m. (310) 379-1488.

Lawndale: 147th Street and Hawthorne Boulevard, at City Hall. 8 a.m. to 1 p.m. (310) 679-4233.

Long Beach (downtown): CityPlace, on the Promenade between 4th and 5th streets, 10 a.m. to 4 p.m. (EBT) (866) 466-3834.

Los Angeles (Eagle Rock
): Merton and Caspar avenues, 5 to 9 p.m.

Los Angeles (Wilshire Center): Mariposa Avenue and Wilshire Boulevard, 11:30 a.m. to 3 p.m. (818) 591-8161.

Monrovia: East Olive and South Myrtle avenues, 5 to 9 p.m. Jan. 5 through Dec. 21; (626) 357-7442.

San Pedro: Old Town, Mesa and 6th streets, 9 a.m. to 2 p.m. (310) 832-7272.

Simi Valley: Simi Valley Town Center Mall, 1555 Simi Town Center Way, March through November, 3 to 7:30 p.m., (805) 643-6458.

Venice: Venice Way and Venice Boulevard, 7 to 11 a.m. (310) 399-6690.

Whittier: Bailey Street between Greenleaf and Comstock avenues, 8 a.m. to 1 p.m. (EBT) (562) 696-2662.

Orange County

Huntington Beach: Pier Plaza, Main Street and Pacific Coast Highway, 1 to 5 p.m. (714) 573-0374.

Ladera Ranch: Crown Valley Parkway at Ladera Ranch, 9 a.m. to 1 p.m. (760) 741-3763.

Laguna Hills: Laguna Hills Mall parking lot, the 5 Freeway and El Toro Road, 9 a.m. to 1 p.m. (714) 573-0374.

Riverside County

Riverside (Kaiser Permanente): Medical center parking lot, 10800 Magnolia Avenue, corner of Sierra Avenue, 10 a.m. to 2 p.m. every other Friday. (310) 481-0167.

Riverside (Sears): Sears parking lot, 5261 Arlington Ave., 8:30 a.m. to noon. (760) 244-2772.

San Bernardino County

Fontana: Kaiser Permanente hospital grounds, Valley Street and Sierra Avenue, 10 a.m. to 2 p.m. (310) 621-0336.

Lake Arrowhead Village: 28200 Highway 189, 5 to 8 p.m., May 25 through Aug. 31. (909) 337-2533.


Los Angeles County

Burbank: Orange Grove Avenue and 3rd Street, behind City Hall, 8 a.m. to 12:30 p.m. (EBT) (626) 308-0457.

Calabasas (Old Town): 23504 Calabasas Road, at Mulholland Drive, 8 a.m. to 1 p.m. (818) 591-8161.

Cerritos: Park Plaza and Towne Center drives, near the Performing Arts Center, 8 a.m. to noon. (EBT) (866) 466-3834.

Los Angeles (Downtown Arts District/Little Tokyo): Weller Court, 2nd and San Pedro streets. On May 22 the market moves to Triforium Plaza across from City Hall, 10 a.m. to 2 p.m. (323) 660-8660.

Gardena: Hollypark United Methodist Church parking lot, 13000 S. Van Ness Ave., 6:30 a.m. to 12:30 p.m. (EBT) (323) 777-1755.

La Cañada Flintridge: 1346 Foothill Blvd., across from Memorial Park, 9 a.m. to 1 p.m. (818) 591-8161.

Leimert: Degnan Boulevard and 43rd Street, 9 a.m. to 2 p.m. (EBT) (323) 463-3171.

Los Angeles (Harambee): 5730 Crenshaw Blvd., north of Slauson Avenue, 10 a.m. to 4 p.m. (323) 292-5550; (323) 292-5558.

Pasadena (Victory Park): North Sierra Madre Boulevard and Paloma Street, 8:30 a.m. to 12:30 p.m. (EBT) (626) 449-0179.

Pomona Valley: Pearl Street and Garey Avenue, 7:30 to 11:30 a.m. (EBT)(310) 621-0336.

Santa Monica (Pico): Virginia Avenue Park, corner of Pico and Cloverfield boulevards, 8 a.m. to 1 p.m. (EBT) (310) 458-8712.

Santa Monica (Saturday, organic): 3rd Street at Arizona Avenue, 8:30 a.m. to 1 p.m. (EBT) (310) 458-8712.

Silver Lake: 3700 Sunset Blvd., 8 a.m. to 1 p.m. (323) 661-7771.

Torrance: Wilson Park, 2200 Crenshaw Blvd., 8 a.m. to 1 p.m. (310) 328-2809.

Walnut: Southlands Christian Schools campus, 1920 S. Brea Canyon Cutoff Road., 8 a.m. to 1 p.m. (909) 860-1904.

Orange County

Corona del Mar: Marguerite Avenue and Pacific Coast Highway, 9 a.m. to 1 p.m. (949) 361-0735.

Dana Point: Hennessey’s La Plaza, Pacific Coast Highway and Golden Lantern, 9 a.m. to 1 p.m. Crafters, the second Saturday of each month. (909) 229-3329.

Irvine: University Center across from UCI, 8 a.m. to noon. (714) 573-0374.

Laguna Beach: Lumberyard parking lot next to City Hall, 8 a.m. to noon.; 8 to 11 a.m. July and August. (714) 573-0374.

Yorba Linda: Main Street at Imperial Highway in Old Towne, 9 a.m. to 1 p.m. (714) 779-9373.

Riverside County

Riverside: 3900 Main St., 8 a.m. to 1 p.m. (714) 345-3087.

Temecula (Old Town): 6th and Old Town Front streets, 8 a.m. to 12:30 p.m. (760) 728-7343.

Ventura County

Ventura (Downtown): City Parking Lot, Santa Clara and Palm streets, 8:30 a.m. to noon. (805) 529-6266.


Los Angeles County

Alhambra: Monterey and East Bay State streets, 8:30 a.m. to 1 p.m. (EBT) (626) 570-5081.

Atwater: 3250 Glendale Blvd., 10 a.m. to 2 p.m. (EBT) (323) 463-3171.

Beverly Hills: 9300 block of Civic Center Drive, 9 a.m. to 1 p.m. (310) 550-4796.

Brentwood: 741 Gretna Green Way, at San Vicente Boulevard, 9 a.m. to 2:30 p.m. (818) 591-8161.

Claremont: 2nd Street and Indian Hill Boulevard, 8 a.m. to 1 p.m. (714) 345-3087.

Encino: 17400 Victory Blvd., 8 a.m. to 1 p.m. (818) 708-6611.

Hollywood: Ivar Avenue between Sunset and Hollywood boulevards, 8 a.m. to 1 p.m. (EBT) (323) 463-3171.

Long Beach (Southeast): Parking lot of the Alamitos Bay Marina, East Marina Drive, south of East 2nd St., west of Pacific Coast Highway, 9 a.m. to 1 p.m. (EBT) (866) 466-3834.

Los Angeles (Larchmont Village): 209 Larchmont Blvd., between 1st Street and Beverly Boulevard, 10 a.m. to 2 p.m. (818) 591-8161.

Los Angeles (Melrose Place): Melrose Place and Melrose Avenue, 10 a.m. to 2 p.m. (818) 591-8161.

Montrose: 2200 block of Honolulu Avenue, 9 a.m. to 2 p.m. (818) 249-2499.

Pacific Palisades: 1037 Swarthmore Ave., at Sunset Boulevard, 8 a.m. to 1 p.m. (818) 591-8161.

Palos Verdes-Rolling Hills Estates: Peninsula Shopping Center, Hawthorne Boulevard at Silver Spur Road, 9 a.m. to 1 p.m. (310) 324-3994.

San Pedro: Mesa and 6th streets, noon to 4 p.m. , May 6 through Aug. 26; (626) 357-7442.

Santa Clarita: College of the Canyons, stadium parking lot 8, Valencia and Rockwell Canyon boulevards, 8:30 a.m. to noon. (805) 529-6266.

Santa Monica: 2640 Main St. at Ocean Park Boulevard, 9:30 a.m. to 1 p.m. (EBT) (310) 458-8712.

Studio City: Ventura Place, between Ventura and Laurel Canyon Boulevards, 8 a.m. to 1 p.m. (818) 655-7744.

West Los Angeles: 11360 Santa Monica Blvd., at Purdue Avenue, behind the public library, 9 a.m. to 2 p.m. (310) 281-7855.

Westwood Village: Broxton Avenue between Weyburn and Kinross avenues, 10 a.m. to 3 p.m., beginning the second week in June, (310) 430- 2919.

Orange County

Laguna Niguel: Plaza de la Paz Shopping Center, La Paz Road and Pacific Park Drive, 9 a.m. to 1 p.m. (714) 573-0374.

San Clemente Village: Avenida del Mar and Ola Vista, 9 a.m. to 1 p.m. (949) 361-0735.

Ventura County

Ojai: 300 E. Matilija St., 9 a.m. to 1 p.m. (805) 698-5555.

Oxnard-Channel Islands: 3350 S. Harbor Blvd., 10 a.m. to 2 p.m. (805) 643-6458.

May 4 2007
Green-Themed Campaign Gets Red Light From Honda April 30, 2007

This article was in Brandweek.

Green-Themed Campaign Gets Red Light From Honda April 30, 2007

By Steve Miller

DETROIT — Honda’s experiment with Environmentology appears to be over.Sage Marie, a Honda rep, said the green-themed campaign, which was introduced last fall via agency RPA, Los Angeles, will be phased out in coming months, but “the environmental message will continue to be part of Honda.”While Marie declined to give a reason for the decision, a source said the effort, which featured the made-up term environmentology and outlined Honda’s “environmentally responsible” technology, “never went as deep as had been planned.”Added the source: “It was directionally challenged and I think Honda was struggling as a group with it. As soon as it started rolling out, mindsets changed.”The spots were launched in the fall with a large print buy in major newspapers and magazines, including full-page ads in The Wall Street Journal, Martha Stewart Living and Newsweek.Honda also ran 15-second billboards on the Weather Channel’s podcast platform page, which included steering listeners to the “Environmentology” Web site.Spending for the campaign was not broken out. Honda anted up $729 million for measured media last year, per Nielsen Monitor-Plus.The change comes as most automakers are striving to out-green each other in their pursuit of making environmental sensitivity part of their public image. In recent months, Ford, General Motors, Toyota and others have stepped up their green-themed messages.Honda’s campaign wasn’t very compelling, said Bill Moore, publisher of, a site devoted to eco-friendly practices in the auto industry. “I’m surprised they would do away with it so soon, but I doubt they will ever abandon presenting their image as a green company,” he said.Honda has environmental awareness in its lineage, and is known widely as the automaker that designed, manufactured and sold the world’s first hybrid, the Insight, in 1999.Honda has traditionally used its greenness as a theme for ads. Over the years, the automaker has run a series of ads playing up the fuel efficiency of its cars and others on the clean burning of its engines.But the obsession with green marketing may be reaching a saturation point, as hybrid cars are stacking up on some dealer lots and just about everyone casts themselves as a steward of the land, said Rex Briggs, CEO of Marketing Evolution, a marketing research consultancy based in El Dorado Hills, Calif.”There is more of a challenge now because consumers now what to know what’s in it for them in addition to helping the world,” Briggs said. “Environmentology doesn’t translate in that way.”