You are invited to attend a 4G Trends Complimentary Webinar:
Wider Economy Services: Exploring New Vertical Market Opportunities for Telcos
Date: October 20, 2009
Time: 11:00 AM – 12:00 PM ET
Duration: One Information Packed Hour
COST: Complimentary
Sponsored by:
WEBINAR SUMMARY:
One of the key strategic imperatives for Telecom Service Providers across the globe is to innovate on and adopt new retail and wholesale business models. This imperative serves two main purposes: a) drives new revenue opportunities in adjacent markets and b) improve and enhance customer experience. The adjacent markets include smart grids, healthcare, education, public safety, transportation, financial services, insurance and more. We are calling these adjacent market opportunities wider- economy services. To address these markets successfully, the Telecom Service Providers realize that they need to migrate away, to a certain extent, from their traditional business models and network architectures. It places emphasis on the ability to collaborate with key stakeholders in these adjacent markets – be it utility companies, regulators and policy makers in the case of smarter metering or technology providers, healthcare service providers, or HIPAA in the case of smarter healthcare. It also requires us to re-think how the Telco assets will be deployed, packaged and exposed to partners.
This webinar, presented by Yankee Group and IBM will outline the potential market services, value chains and stakeholders that Service Providers must consider to successfully address these adjacent spaces.
OUR FEATURED SPEAKERS:
Brian Partridge
Vice President, Research
Yankee Group
Brian Partridge is a vice president in Yankee Group’s Anywhere Network research group with expertise in infrastructure solutions. Partridge focuses on the challenges that vendors, carriers and large enterprises face as voice and video services migrate to packet-based networks. Specifically, he examines market drivers, vendor/operator strategies, economic justification and critical technologies used for deploying and marketing next-generation service delivery architectures including IMS and SDP.
Benoît Felten
Principal Analyst
Yankee Group
Benoît Felten is a principal analyst in Yankee Group’s Anywhere Network research group, focusing on building and powering next-generation access networks (NGANs). Felten focuses on NGANs in terms of architecture, relevant vendor strategies as well as new service opportunities for ISPs, carriers and MSOs. Specifically, he examines the business model and marketing challenges related to broadband and fiber to the home (FTTH), and tracks evolutions in the related regulatory environment.
Seeta Hariharan
Director, Marketing and Communications, Global Communications Sector
IBM
Seeta Hariharan runs Marketing for Communications Sector that represents approximately $10 Billion in annual revenues for IBM. In her current role, she drives a 360 degree marketing plan across all geographies including planning, thought leadership, market awareness, channel enablement, and demand generation.
David Mangini
Global Solution Owner – Service Delivery Platform, Telecommunications Sector
IBM
David Mangini is the Global Solution Owner for Service Delivery Platforms in IBM’s Telecommunications industry. The focus of this role is to lead IBM’s strategy for SDP solutions in the marketplace in response to Service Provider requirements and IBM’s capabilities. The SDP strategy is integrated with IBM’s other telecom industry solutions and builds on assets from IBM Research and products from Software Group. David’s role brings together responsibility for the success of IBM SDP solutions in the marketplace including the overall planning, development, marketing, and sales plan. Along with determining the solution strategy, requirements, priorities and funding, he also manages the complete life cycle of the SDP solution and sets the go-to-market strategy. IBM’s Service Delivery Platform incorporates the capabilities of Business Process automation, Web 2.0 technology and tooling, and IP Multimedia Subsystems (IMS).
