Tony Robbins Keynote

Tips & Tricks: Tools and Techniques of the Twitterati

The Twitterati are masters at gaining followers, driving conversation, and assimilating the tsunami of commentary and links that stream to them on a daily basis. There are literally hundreds of apps for the desktop and for mobile devices that can simplify the often daunting task sifting through the stream. In this session, our panel of experts will show off their favorite Twitter-centric strategies, tactics, and tools.

Services and utilities you can’t live without * Writing Tweets that get attention and retweeted * Smart followership — knowing who (and how many) to follow * The best devices and software for mobile and desktop posting * Timing your Tweets

Twitter and Social CRM: Best Practices Revealed

Your audience is Tweeting about you, your products, and your competitors. From pre-purchase research to post-purchase support, millions of people every day are seeking guidance and answers on Twitter. How you and your team choose to engage (or not) in these conversations could encompass the most important CRM decisions you’ll make this year.

This session will feature several representatives from companies who have been actively engaging in Twitter and have seen positive results from their efforts. They’ll share the strategies, tactics, and tools that they’ve developed for effectively monitoring, prioritizing, alerting, assigning, and reporting on relevant interactions within Twitter.

Monitoring tools and services * Staffing issues: Who responds and when * Managing multiple responders within a single Twitter account * Integrating Twitter within existing CRM frameworks.

Growing Your Followership: Quality Not Quantity?

Most Twitterers would agree that having 100 targeted, influential followers is better than having 1,000 random followers with little reach. Nevertheless, everyone wants more followers; it’s easy to measure, and easier to brag about. Our panelists have all succeeded at building a large, targeted following and will share their favorite techniques and tools.

Topics that drive interest * What subjects drive followers away * Finding original content * @Replies — how much conversation works best? * What tools and services really make a difference?

Unconference Lunch

Attendees will be given the chance to propose and vote on sessions they would like to see. The winning session (and its proposed presenters) will be given this hour to use.

Causes and Campaigns: How Nonprofits and Political Campaigns Drive Conversion with Twitter

Whether it’s a national presidential campaign or a local PTA fundraiser, Twitter has rapidly become an essential platform in driving donations to political and charitable campaigns. Stories and messages travel easily on Twitter, leapfrogging from follower to follower, and tools that allow people to send money through Twitter make asking for donations a no-brainer.

In this session, learn how San Francisco Mayor Gavin Newsom is using Twitter to help drive his Gubernatorial campaign, and hear from leading nonprofit strategists how Twitter is becoming indispensable in spreading their message and powering their fundraising.

How far does a tweet go? * How best to ask for donations * How instant feedback changes the political and nonprofit system * Your web site vs your Twitter presence

Mining Twitter: Extracting Value From Conversations and Connections

When people talk about promising uses for the rich data stream provided by the Twitter APIs, discussion frequently turns to two related applications: Brand monitoring and investment management.

In both cases professionals with discretionary budgets desire timely (and polar) commentary that surrounds products and companies. In addition, these two arenas often require managers to take immediate and appropriate action with limited information. The right decisions can build fortunes, the wrong ones can doom careers (and companies.)

Twitter data is uniquely suited to these applications. The immediacy of the information flow, along with the ability to detect geography and relative influence is unparalleled. In this session, we’ll see how leaders in both spaces are taking advantage of what Twitter has to offer.

Dealing with sentiment * Assigning weight and importance to extracted data * Structuring: Filtering and tagging methods.

The Future of Twitter

Twitter is shaking up the Web 2.0 landscape by accelerating communication and lowering the walls traditionally imposed on social media tools. This panel of internet thought leaders and early adopters will discuss how our experience is changing, and what Twitter can or should do to maintain their leadership position.

New trends in communication * Where Twitter is going next * Is blogging going to be replaced by microblogging?