Nov 15 2009
The New Rules of Search Engine Marketing

Search Engines are the #1 web medium that people use to find products, services and information. How to get found in the search engines is an art and a science. Learn how to easily marry the scientific search engine optimization “musts” + the art of marketing’s new rules like social media to = multi-tasking marketing results. With today’s “new rules” of marketing, SEM serves more then just getting eyeballs – it now makes marketing work multi-task for maximum return on investment (time and/or money). The new SEM rules are boosting brands, credibility, traffic, conversions and return on investment. There is no better time than now to learn how to make search marketing work for your business. It is not as tough as you may think!

Lorrie Thomas, web marketing expert and educator, will teach you:

* What the new rules of SEM are all about
* How to marry the art and science of SEM to serve, support and sell
* How you can use the new rules to implement multi-tasking marketing
* Ways to craft an effective SEM strategy
* Low-cost, no-cost tools that you can use to boost your search marketing efforts

Thousand Oaks Inn 75 West Thousand Oaks Blvd. Thousand Oaks, CA – 91360, USA

091117 (TO) The New Rules of Search Engine Marketing Export to Your Calendar

11/17/2009

When: Tuesday, November 17th, 2009
From 7:30 AM until 9:30
Where: Thousand Oaks Inn
75 West Thousand Oaks Blvd.
Thousand Oaks, California  91360
United States
Contact: Robin Rassell, (805) 377-2176 (rrassell@affinitygroup.com)
Registration Information
Online registration is available until: 11/17/2009

Details
DMAsc Thousand Oaks
The New Rules of Search Engine Marketing


Search Engines are the #1 web medium that people use to find products, services and information.  How to get found in the search engines is an art and a science.  Learn how to easily marry the scientific search engine optimization “musts” + the art of marketing’s new rules like social media to = multi-tasking marketing results. With today’s “new rules” of marketing, SEM serves more then just getting eyeballs – it now makes marketing work multi-task for maximum return on investment (time and/or money). The new SEM rules are boosting brands, credibility, traffic, conversions and return on investment.  There is no better time than now to learn how to make search marketing work for your business.  It is not as tough as you may think!

Lorrie Thomas, web marketing expert and educator, will teach you:

  • What the new rules of SEM are all about
  • How to marry the art and science of SEM to serve, support and sell
  • How you can use the new rules to implement multi-tasking marketing
  • Ways to craft an effective SEM strategy
  • Low-cost, no-cost tools that you can use to boost your search marketing efforts


Tuesday, November 17th • 7:30 AM until 9:30 AM
Registration begins at 7:00 AM
Includes Breakfast Buffet

Best Western Thousand Oaks Inn
75 West Thousand Oaks Blvd. • Thousand Oaks, CA 91360

Members: $35      Non-members: $50

Presented by: Lorrie Thomas, Marketing Expert

Lorrie Thomas is a marketing educator, writer, strategist, web marketing expert and speaker.  She is the founder of Web Marketing Therapy, a virtual marketing support system that helps small businesses, entrepreneurs and marketers prescribe and guide smart web marketing solutions.  She teaches Web Marketing Applications, Social Media Marketing and Search Engine Marketing Applications classes at UCSB Extension and UC Berkeley Extension.   She also teaches Online and Mobile Marketing at Santa Barbara City College.  Ms. Thomas was on the founding team at ValueClick Media.  She speaks nationally on a number of marketing-related topics and caters her presentations to the business, niche, skill sets and professional concerns of her attendees.  She writes for several online publications including https://www.wilsonweb.com/.  She has been interviewed by the eCommerce Times, Entrepreneur, DM News and Tech News World and quoted frequently as a nationally recognized marketing expert https://www.webmarketingtherapy.com/news/

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