SplashCast Expands To Los Angeles; Hires Former MySpace Executive To Head Up Sales
Digital Media Veteran Tim Lane Sees SplashCast’s Social Advertising Solution Leading The Next Big Wave In On-Line Marketing.
Portland, OR (PRWEB) July 14, 2008 — SplashCast™ Corporation today announced that digital media advertising veteran Tim Lane has been hired to head up the company’s new national sales office in Los Angeles. Lane, a 12-year veteran of the Internet advertising industry, has been named SplashCast’s vice president of national sales, responsible for expanding the company’s current position as pioneers and leaders in social advertising solutions. Lane will join SplashCast, leaving his position as southwest sales manager at MySpace.com. His move from MySpace to SplashCast highlights what Lane considers to be a trend within the evolving Internet advertising industry. “Social network sites such as MySpace and Facebook are a treasure trove of opportunity for advertisers that know how to successfully tap into their users,” said Lane. “Brands continue to experiment and struggle to find ways to effectively target this audience. Working with social networks, SplashCast develops unique technology solutions successfully tapping into this audience and delivering results for advertisers. SplashCast is the newest and best solution out there that’s attracting advertisers.”
SplashCast’s Los Angeles-based office will open later this summer. This expansion reflects the company’s recent successes in helping major brands reach social network site users. According to statistics presented on the MySpace music application directory more SplashCast music applications in general have been shared and installed on individual MySpace pages than any other artist-specific applications across the entire MySpace application platform.
In addition, SplashCast’s social advertisements consistently receive click-through-rates 75 times higher than typical banner advertisements used on social network sites. Splashcasts have already been viewed more than 375 million times and spread to 3.5 million web pages.
“We are excited to have Tim join our team and we see his move as further substantiation of our approach to social advertising,” said Michael Berkley, CEO of SplashCast. “Lane has remained at the forefront of the social advertising movement, helping many of today’s largest brands find strategies to reach MySpace users. His expertise will be invaluable in helping SplashCast pave the way for future success stories.”
Prior to his position at MySpace.com, Lane held the director of sales position at Eyeblaster Inc. – developers of rich media advertising solutions. He was also sales manager at Move.com – creators of several top home and real estate-oriented Internet destinations. In his new position, Lane will be responsible for managing SplashCast’s sales team based out of the company’s new Los Angeles sales office scheduled to open later this summer.
The SplashCast Solution
A splashcasts is a powerful opt-in social advertising tool that allows brands to connect and engage with customers. Using an interface similar to a multi-channel TV screen, marketers use splashcasts to distribute videos, games, pictures, and other digital content. Consumers who find a splashcast they like can easily add it to their own profile page. Companies can then easily update all of their distributed splashcasts with new content, as often as they want, whenever they want.
Pivotal to SplashCast’s effectiveness as a social advertising tool is the player’s unique three-way communications capability. Not only can companies push new content out to their splashcast audience, but the audience can also send digital content back to the brand or engage with each other. The result is the formation of online communities that gather via the splashcast player and unite around the product or brand.
SplashCast recently announced a new enhancement to their product that allows marketers to integrate advertisements into new and existing video content. The unobtrusive, opt-in nature of HotSpots ad-insertions works like a product placement advertisement to entice viewers and engage them at a time when they are most prone to the advertising message.
“Whether it’s a brand looking to share content with customers or advertisers looking to sponsor existing content, I believe SplashCast has created the customizable turnkey solution they’re looking for,” said Lane.
Splashcast Corporation is one of the first companies dedicated to the emerging new marketing field called social advertising – strategies specifically designed to connect brands with users of MySpace, Facebook and other social network sites. Used by Sony Music, Red Bull, Universal, NIKE, AEG, PBS and other top name brands, SplashCast offers an alternative to banner ads, pop-ups and other traditional online advertising strategies that have proven disappointing in their ability to reach this critical audience. For more information on Splashcast visit www.splashcastmedia.com or call (503) 222-5645.