Please join us on Facebook to ask questions to the panelists and discuss the upcoming event.
Don’t miss this chance to network!
In order to promote better networking, we are creating a voluntary list of attendee contact information to be distributed by e-mail after the event. This information will be shared only with those who signed up for the networking list, so please bring your business card!
Partner Event: Special Rate for Caltech/MIT Enterprise Forum members:
Harvard Business School Association of Orange County and the USC Marshall Alumni Association present:
26th Annual Business Growth Conference in Anaheim
May 6, 2010
Caltech/MIT Enterprise Forum members save more than $150 off regular admission (before April 30th); go to the registration page at www.bgc2010.org, click on the “affiliated organization members” tab, and then enter code CTMGC to receive your discount.
Join us for this rare opportunity to connect with Southern California’s elite business leaders, entrepreneurs and business owners and network with alumni from two great business schools.
The Harvard Business School Association of Orange County and the USC Marshall School of Business Alumni Association invite you to attend the conference and connect with these two leaders:
1. Tony Hsieh, CEO of e-retailer Zappos (acquired by Amazon for $1.2B)
2. Bob McKnight, CEO & President of Quiksilver, Inc.
Also, the first 100 people who register online will
a) be entered into a drawing to win paid tuition for the USC Marshall Executive & Management Education Program of their choice
b) receive a free pass to their choice of one Harvard Business School Association of Orange County Management Networking Breakfast, during the 2010-2011 season
Attraction, Aggregation and Accumulation to the Nth Degree: Does it take Magic for Online Community Ventures to Succeed?
Saturday, April 17, 2010
The remarkably fast growth of community ventures such as Friendster, MySpace, Facebook, Twitter and – by definition – “the next big thing” (Google Buzz? Yes? No? Why?) raises classic questions: why do people use a site, what will keep folks coming back, can it stay ahead of the competition, how can it be monetized? Why does one great idea embodied in a wonderful business plan yield heavy traffic and meaningful revenue, yet another fails?
Are the answers unique to social media and unlike those for killer tangible products (whether Walkman of yore or today’s iPhone)? How does attracting an audience conflate with monetizing it? For social media does “attract-hold-monetize” success come from touchie-feelie insight or count-measure-analyze? The reality of real time mass response suggests that divining answers requires more complex analysis than just dissecting today’s traffic leader. And international differences stand to multiply the challenge even more. Our speakers today will draw on extensive experience to explore the attractions and dynamics of drawing a crowd on the Internet, keeping it, and making a profit too.
Registration and Continental Breakfast:
8:00 a.m. Baxter Lecture Hall Program:
9:00 a.m. to 11:00 a.m. at Baxter Lecture Hall Networking:
11:00 a.m. to 12:00 p.m. at Baxter Lecture Hall
Location
Baxter Lecture Hall
California Institute of Technology
Pasadena, CA
$40 on-line registration fee. $50 at-the-door. $10 for students with full-time student ID (must show at door). Caltech students can now register online for free.
Registrations are taken on-line up to 5:00 p.m., Thursday April 15, 2010. There are no refunds for no-shows.
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