Monthly Archives: January 2010
Jan 31 2010
We Olive Walnut Creek

We Olive Walnut Creek

Did you know that Extra Virgin Olive Oil is a good fat with many antioxidants. It is good for your heart and can prevent many cardiovascular diseases. That’s why February is Heart Healthy month at We Olive. Give the gift of health to your loved one this Valentine’s Day
Jan 31 2010
theo chocolate at GoGreen Expo
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The theo chocolate booth at the GoGreen Expo. Easter Saturnio pictured on the right.  theo is organic & fair Trade Certified True Chocolate from Seattle, Washington.

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Jan 31 2010
Essential Living Foods & Cell-nique at Go Green Expo
Here we are at the Essential Living Foods & Cell-nique booths while visiting the Go Green Expo in Los Angeles.
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Pictured: Michelle Butler & Michael Heiden. Michelle was representing Cell-nique. Michael represents Essential Living Foods, located in Santa Monica, CA.

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Some of the many products from the Essential Living Foods booth.
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More products from essential living foods
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Cell-Nique super green drinks.

Contact Info and Websites:
Essential Living Foods
Michael Heiden – Account Representative
t: 310.319.1555 x101
f: 310.319.1557
922 Colorado Ave.
Santa Monica, CA  90401

Michelle L. Butler
Holistic Health Practitioner & Yoga Instructor
Individualized Nutrition & Yoga Programs (203) 520-1006

Jan 31 2010
The Hotoutlet Stores – Recruiting

Open & Interested ini Making Extra Money?

The Hotoutlet Stores


contact: (626) 446-9471

cell: (626) 975-5194

Jan 31 2010
nuvo h2o CitraClear

Just received my pouch of CitraClear from nuvo h20.  After learning about the water conditioning products at the Go Green Expo in Los Angeles.

CitraClear is a Dish Descaler

Contains the same formulation that is used in the home water softener units for over 25 years. Solving hard water problems for businesses and now bringing it to the residential market.

Instructions included: Remove the CitraClear from the plastic wrapper and place in the utensil basket of your dishwasher.

You may use CitraClear with or without your dishes in the dishwasher. Each bag should treat up to 5-10 loads. Once the bag is empty, simply discard and insert a new CitraClear bag.

For more information call:


Jan 31 2010
Eat Cleaner at GoGreen Expo Los Angeles 2010
Eat Cleaner Booth at the GoGreen Expo held Jan 22-24 at the Los Angeles Convention Center.
Think before you bite, that’s the slogan for Eat Cleaner.
Founder Mareya has struck a cord with people/families striving to eat cleaner foods.   Some interesting facts from their materials:  Produce travels an average of 1, 500 miles before it reaches the shelf. over 51 pesticides sprayed on a batch of peaches. 20 sets of hands touch your produce before it reaches yours. 78, 000,000 reported cases of foodborne illness and 5,000 related deaths last year according to the CDC.  These are frightening numbers, that are sure to increase as our food sources continue to expand to all parts of the world.
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Pictured: Mareya Ibrahim(right) with Eat Cleaner doing demos of their products to clean fruits and vegetables of pesticides.

Mareya is a Mom, entrepreneur, believer in healthy living. My biz/baby is Eat Cleaner – natural washes & wipes that remove pesticides, waxes & residue from your food.

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Variety of products for cleaning your food.  Very well layout on the booth.  Eat Cleaner is looking for distributors as well, so if you are interested contact the company.

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Their new product Fruit+Vegetable Wipe, is a biodegradable cloth which can used on the road. Some of the features of the wipes:

1. Kills bacteria & cuts through wax & unwanted residue that water can’t

2. Extends shelf life up to 200% longer & inhibits browning – saving you money

3. Safely cleans food, cutting surfaces, countertops, utensils, and even hands.

4. Won’t change the way food tastes or smells; reduces odor of seafood & poultry

5. Enhances appearance & flavor of fresh food

The product claims to be “The Only All Natural Line Of Food Wipes” and that you can wash fresh produce, seafood and poultry with the products.

All- Natural : Tasteless : Odorless : Convenient : Effective : Safe

Visit their site at:

Follow Eat Cleaner on Twitter:

Jan 31 2010
Aptera Motors Newsletter 2010

Here’s the first Aptera newsletter for 2010:


The beginning of 2010 brought changes to the Aptera management team and new advancements in the product. Take a read and find out more.
Aptera founder to lead from the boardroom while pursuing new ventures

Steve Fambro

Our visionary leader Steve Fambro, who first conceived Aptera in his garage and, along with (co-founder) Chris Anthony, launched the company into public view, will leave the day to day operations as CTO and head of Advanced Concepts to rededicate his time and attention toward pushing new and breakthrough technology.

“With the team of tech innovators and automotive management that (co-founder) Chris Anthony and I have gathered, I’m confident Aptera is well-positioned to complete the job that lies ahead,” said Fambro

“I have many other ‘efficient’ ideas that I would like to develop and I intend to refocus my time on bringing those ideas to life… All I can say now is stay tuned.”

Fambro and Anthony will continue to guide the company direction from their positions as board members. “Steve is our founder,” said Aptera CEO Paul Wilbur. “Without the vision that he and Chris had when they started Aptera, we would not be standing at the doorstep of automotive history. We value their continued support.”

David Oakley steps down
David Oakley, Aptera’s VP of manufacturing, stepped down at the end of 2009 to pursue a similar position with another firm. “It was a difficult decision, but it was an opportunity that I couldn’t just pass up,” said Oakley.

Everybody at Aptera is sorry to see Dave go. His team has laid the groundwork for Aptera’s manufacturing plan and processes. He also served as the technical and process lead for the commercialization of our composite body system, including the development of the Energetx supply relationship. We are now just days away from taking delivery of our first design-intent 2-series body from Energetx.
Thanks Dave and best wishes.

Tech talk from the engineering desk: Chassis


The Aptera 2e chassis is designed from the ground up with a focus on overall vehicle efficiency … without sacrificing the performance you expect from your vehicle.

To begin (with the part you know), the 3-wheel architecture minimizes mechanical losses, minimizes total chassis weight and helps enable the excellent aerodynamic characteristics of the 2-series vehicles. The steering system (here comes the new stuff), suspension geometry and low overall vehicle weight enable the use of a manual steering system, which allow the Aptera to conserve the energy that is typically used in a power system while still providing a confident steering feel. The steering system and suspension geometry are designed to provide a crisp linear response to the driver’s inputs, resulting in driving dynamics that feel very natural and predictable. Simultaneously, these new features act to make the vehicle relatively insensitive to road surface variations, road crown and surface inconsistencies like potholes.

While we’re confident you will easily become preoccupied with carving corners in your Aptera, we do realize that, at some point in time, you will have to stop. For those rare buzz-killing moments, the brake system has been sized and designed to provide superior stopping power even before the introduction of powertrain regeneration. So when the manual brake system is combined with the 2e’s powertrain regen strategy – you have a brake system that has throw-your-eyes-out-of-your-head stopping power, as well as confident pedal feel. All of this while conserving the energy that would be consumed by a typical power brake system. Then when you supplement our low brake drag design with nifty items, such as low rolling resistance automotive tires, you get an integrated chassis that is focused on efficiency without sacrificing performance….Yeah, I bet you didn’t know that brakes could sound so good.

The next critical area for the chassis design is performance for ride, handling and noise-vibration-and-harshness (NVH). This starts with packaging front and rear sub-structures that allow for large amounts of total vertical wheel travel, or as they say in engineering speak: jounce and rebound. Next we add tire sizes, tire constructions and tire chemical compounds that don’t just provide low rolling resistance, but also help manage the loads and forces going into the vehicle while keeping the vehicle connected to the road.

In the front, the suspension design is a short spindle SLA with a rocker arm. (Bet you can’t say that 3 times fast). This system’s characteristics are designed to match harmoniously with the rear, which is a double-sided trailing arm suspension. Conceptually, the rear is similar to a sport motorcycle, but with much greater lateral stiffness. The front and rear systems are combined to provide excellent stability for cruising as well as spirited driving.

The next piece in the equation is tuning, and ours delivers confidence on two levels. First, the chassis decouples the modes of pitch and bounce that are typical when driving on uneven roads. This allows the vehicle to breath over undulations feeling subtle and refined. Second, the vehicle’s ride characteristics minimize noises and tactile feedback that the driver would typically detect when crossing road separations, potholes or other rough surfaces. In short, it feels and sounds just like you would expect from your car.

Of course, all of this good stuff did not come easy. The chassis system was designed using a total systems approach that started with the packaging of structures that work without compromise to vehicle performance. We then managed road inputs to the vehicle and, finally, optimized the entire system for vehicle efficiency. We put more than a few computers into ICU in our analysis with computer models ranging from (engineering) first principles based calculations, to multi-body dynamic model and finite element component optimization. All of this was used to cascade the system design down to the components – including every chassis nut and bolt. Using our pre-production prototypes we have validated our chassis designs for total system performance. By using these early vehicles as development workhorses, we have to continued to refine our base system, and we will continue to do more as we get into this next build series.

If you didn’t get it by now, we are really proud of our chassis. We expect that you will be too.


Xprize Update: Aptera passes first tech deliverable

Aptera logo horizontal
Earlier this month the Aptera Team received word that we had passed the first Technical Deliverable in the Xprize competition. The first and second technical deliverables are high level reviews by the Xprize judges of the vehicle’s fundamental technology systems. In these reviews, high levels of scrutiny are placed on safety and control systems to ensure that all competitors are putting the well-being of the occupants as first priority.

The judges for the technical evaluations are tough and knowledgeable, but we like it that way. So far we are among the teams to pass gate one. Technical Deliverable-2 is the next gate and we are pulling that trigger now. We’ll get further information to you as soon as we have it. In the mean time, take a look at the body of what will be our competition vehicle.

The Marketing Team
Aptera Motors Inc.

Jan 29 2010
Fish Tank from ICS

Fish Tank movie from ICS is coming

Jan 29 2010
Primary Wave Games

Primary Wave Games’ First Game Launches Tomorrow; WE NEED YOUR HELP!

Hi Everyone,

I just wanted to pass on some exciting news; our new games label (Primary Wave Games) is launching its first iPhone game, Run J-Stache, Run on the iTunes App store tomorrow!  We are “soft-launching” the game for free for the weekend to help bring in some good early reviews and set us up for our proper launch and targeted online marketing campaign which will follow in two weeks.

EVERYONE who has an iphone or an ipod touch can (and should) help our guerrilla marketing campaign by following the easy steps below;

(from your iphone or ipod touch)
-Go onto the App store and search for Run J-Stache, Run
-Download the game (it will be free this weekend)
-Once the game has installed give it a shot!
-When you’ve played the game once or twice press the home button and exit the game
-hold down the game’s icon until it gives you the option of deleting it
-Delete the game, which will in turn bring up the option to rate the game
-Give the game a 5 star rating
-If you actually enjoyed it, just head back to the app store and re-download it.

EXTRA CREDIT!!!  Jump on the itunes store from your computer and write a simple (but glowing) two or three line review of the game and give it another 5 star rating.

If everyone takes a minute to do this we will really be improving our overall chances at cracking the top 100 apps list!

Thanks very much,

Senior Director – Advertising & Video Games
Primary Wave Music Publishing
116 East 16th St, 9th Floor, NY, NY 10003
phone 212-584-8062  mobile 917.747.1074
AIM:  phreshbread

Jan 29 2010
Inbox Zero

Inbox Zero

What’s Inbox Zero?

Inbox Zero is a forth­com­ing book by Merlin Mann, the cre­ator of 43fold?ers?.com.

It’s about how to reclaim your email, your atten­tion, and your life, and it will be pub­lished in 2010 by HarperStudio.


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