Jul 22 2016
Verizon Close to Buying Yahoo for $5 Billion, What Does it Mean?

Verizon is closing in on a deal to buy Yahoo for $5 billion.

What does this mean for Yahoo?

What does it mean for Verizon which recently purchased AOL for $4.4 billion.

Is Verizon making a play to acquire established portals as it builds a platform to unify? Is it using these platforms to market their communications services? Will Verizon make a play for advertising platforms unifying AOL, Yahoo and Verizon mobile, internet and video  customers?

Verizon even with Yahoo and AOL will have its work cutout to compete against Google and Facebook in the advertising space. But it could make a play. Perhaps if offers a platform that reaches an audience that is more receptive to targeted ads.

Verizon will surely stand out from the other telecommunication space competitors.  AT&T, Sprint, T-Mobile have no online portal digital assets.

How many people will Yahoo layoff, what happens to Marissa Mayer, who many blame for the downward spiral at Yahoo.  Interesting enough that AOL under the leadsership of Tim Armstrong attempted to merge with Yahoo a year ago, but failed.  Now AOL and Yahoo could be under the same corporate umbrella, but AOL has a year lead in this corporate environment and Armstrong was probably key on the acquisition deal points with Yahoo. It sure would be interesting to see some of those negotiations between Mayer and Armstrong….


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