Panel: Twitter and Social CRM, Best Practices Revealed

Weennie  Shaw – Whole Foods, uses cotweet

Marcus Schmidt – MS Windows Twitter Accounts Works on these, rotating

Brian Solis – public relations, putting the public back in public relations
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Twitter and Social CRM: Best Practices Revealed

Your audience is Tweeting about you, your products, and your competitors. From pre-purchase research to post-purchase support, millions of people every day are seeking guidance and answers on Twitter. How you and your team choose to engage (or not) in these conversations could encompass the most important CRM decisions you’ll make this year.

This session will feature several representatives from companies who have been actively engaging in Twitter and have seen positive results from their efforts. They’ll share the strategies, tactics, and tools that they’ve developed for effectively monitoring, prioritizing, alerting, assigning, and reporting on relevant interactions within Twitter.

Monitoring tools and services * Staffing issues: Who responds and when * Managing multiple responders within a single Twitter account * Integrating Twitter within existing CRM frameworks.