Media Council Shelly Palmer Seminars
The Paley Center for Media

05/12/09 — 10:00a-04:30p
Get Digital: Reinventing Yourself and
Your Career for the 21st Century Economy
The Paley Center For Media
(465 North Beverly Drive, Beverly Hills, CA)
Shelly Palmer – Instructor

Get Digital: A one-day, hands-on course designed to improve your digital work/life skills.

Friday, April 24, 2009 from 10:00 AM – 4:30 PM (PT)

Los Angeles, CA

Want to be the best person for the job?

A one-day, hands-on course designed to improve
your digital work/life skills.

Course Syllabus – Winter/Spring 2009

DESCRIPTION

Digital competence and digital skills are key differentiators. This course is designed to help students become more competitive and make them more productive in the digital economy of the 21st century. The practical guidelines, ideas and techniques are immediately applicable on both a personal and business level. Students will learn how digitally-savvy executives are using their computers and they will gain an understanding of best practices digital tools and techniques.

Today, everyone with a computer and a connection to the Internet can create text, graphics, audio and video content and instantly distribute it to a worldwide audience. Through a series of hands-on exercises combined with lectures and demonstrations, students will learn how consumers are empowered by digital technology, how they are using the medium and how this technological transition is changing the doing of business in the 21st century. Special attention will be paid to using digital skills to identify and take advantage of new business opportunities.

ORGANIZATION

This is a lecture-lab course in which topics are presented by the instructor, techniques are explained, and assigned technical exercises are completed by students in class.

COURSE OBJECTIVES

• To make students more productive, more competitive and more marketable by increasing their digital competence and digital skills.

• To provide students with practical methods for properly separating their personal and professional online presence.

• To introduce and explain the fundamental elements of digital work/life.

• To teach students how to create value online and translate it into wealth.

• To teach students best practices, business-building online social networking techniques.

• To affirm the vast amount of knowledge that students already possess and give them the confidence to put it to practical business use.

COURSE TOPICS

The course will cover the following topics:

• The socio-techno divide

• Branding and advertising 101 for business and personal use in the 21st century

• The presentation of self in everyday life

• The elements of digital work/life

• The currencies of the Internet. (Translating value into wealth.)

• Google

• Social networks (Facebook, LinkedIn, MySpace, Twitter, etc.)

• Contact management

• Conventions of social media

• The challenges of digital communication

• Hardware choices

• Digital Work/Life strategy (Solo, SoHo, Corporate)

• Email/Phone/Contacts

• Internet connectivity (wired and wireless)

• Required business software skills

• The paperless office

• Backing up (NAS, cloud storage, physical media)

• Thinking digital

• Domains, Websites, Blogs

• Metadata

• Digital Honesty

• Logos and graphics