Mar 27 2008
Relationship Economy book

Book from Happy About”The Emergence of The Relationship Economy” by Scott Allen, Jay T. Deragon, Margaret G. Orem and Carter F. Smith

Relationship Economy Book,

By Happy About Info

The Web is steadily becoming a utility of the masses. We have become familiar with using the Web for communicating, surfing, shopping, receiving information in different forms, and a host of other usage attributes–both personal and professional.

The Web economy has largely been fed by advertisers vying for eyeballs and attention. Advertisers have been a fundamental resource of the Web economy. When a change occurs that alters the old models and creates improved models with a promise of higher returns, then changes are likely to create systemic shifts across the entire Web that influence the system from end to end.

Innovation inevitably spawns further innovation throughout the supply chain of interconnected elements that fuel Web usage patterns, and the social Web facilitates systemic changes which are fueled through such innovation. The social Web brings more influential human elements with global reach than any previous technological development in the history of the Web. Combine the influence of the human elements with the economic power of relationship driven commerce and you have a scenario that will create further changes unforeseen, unpredictable, and unimaginable.

These changes are profound and create historical shifts that open opportunities for those who prepare and embrace the factors that enable a successful transition from the old economy to the new.

About the Authors

Scott Allen is Co-Founder and Managing Partner of Link to Your World, LLC (, a full-service company that helps organizations transform virtual relationships into real business

Mr. Allen is co-author of The Virtual Handshake: Opening Doors and Closing Deals Online (AMACOM, 2005). He is a contributing author to Blog!: How the Newest Media Revolution is Changing Politics, Business, and Culture and executive editor of LinkedIn for Recruiting and I’m on LinkedIn – Now What?

Since 2002, Mr. Allen has been the Entrepreneurs Guide for, a subsidiary of The New York Times Company and one of the top ten content websites in the world. He is a monthly columnist and expert blogger for and a contributing expert at, In addition, he blogs at and

Mr. Allen is a widely recognized authority and has been quoted or featured in books including Get Slightly Famous and Endless Referrals, as well as, Money,, The Washington Post, CFO Magazine, Christian Science Monitor, Sales and Marketing Management, Networking Times, Southwest Airlines Spirit, Worth and other major publications

As an experienced virtual and live presenter, his clients and event partners have included Microsoft, Electronic Retailing Association, Blog World and New Media Expo, Business Development Institute, Human Capital Institute, ERE Media, Execunet, American Marketing Association, OneCoach, LinkedIn and others.

Buy your copy today. Price is under $20. The ebooks are always less.

Relationship Economy Book,

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