Jan 8 2008
MacWorld San Francisco 2008

While CES is going on in Las Vegas, Apple is having their conference in San Francisco.

At Moscone center you will find the latest gadgets and announcements from Apple.

New Mac Pro – A new Mac Pro. I’m going to buy one of these (assuming they contain 45nm CPUs), so they damn well better be introduced.

New displays – New Apple external displays. I have grave doubts about this one (see later square), but the existing line desperately needs updating.

HD video somewhere – High-definition video appears on some piece of Apple hardware or software. It must be explicitly described as “HD” or “high-definition.” HD video for sale in the iTunes store counts.

MacBook Thin – A new subnotebook from Apple, regardless of its actual branding or product name. What’s a subnotebook? Use your own judgement. The only restriction I’ll add is that it must have a hardware keyboard.

New MacBook Pro – Any revision to the MacBook Pro product line.

Multi-touch Mac – Any Mac that includes a feature described as “multi-touch” or even just “touch.” It can be a screen, trackpad, whatever.

“Wouldn’t it be great…?” – Steve Jobs begins his favorite rhetorical question.

MacBook Thin has flash – The subnotebook (described in the “MacBook Thin” square above) contains some nontrivial amount of flash RAM.

“One more thing…” – Steve Jobs says there’s “one more thing.” A slide containing the phrase is also acceptable, even if Jobs does not actually say it.

New Apple TV – The moribund Apple TV is revised or replaced with a new product that does the same sort of things.

Movie Rentals – Apple rents downloadable movies from the iTunes store.

“Boom” – Steve Jobs says the word “boom” while demonstrating something.

Existence of Xserve acknowledged – The Xserve or Xserve RAID is mentioned by a presenter, listed on a slide, or even just appears in a photo, illustration, or screenshot.

Blu-ray – Sony’s Blu-ray disc format is mentioned by a presenter. (Text or a logo on a slide does not count.)

iPhone SDK details – Significant new information about the iPhone SDK.

New displays have cameras – New Apple displays with built-in or otherwise attached cameras.

New iPhone – New iPhone hardware. Even minor revisions count.

Mac market share touted – Good news about the market share of Macintosh computers is presented.

Optical drive sold separately – An Apple-branded external optical drive is introduced and is available for individual sale.

Schiller – Phil Schiller appears on stage or in live video. (Pre-recorded segments do not count.)

Leopard vs. Vista – Mac OS X 10.5 is compared to Vista in some way. Showing one of the Mac/PC TV ads does not count. The comparison must be part of the live presentation.

Dockable Mac – Some hardware product that runs Mac OS X docks to some other piece of hardware.

Native third-party iPhone app demo – A demonstration of an OS X application written by a third-party, or written by Apple as an example of what could be written using the new iPhone SDK.

No new displays – No new Apple external display products are introduced. (Rioting optional.)

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