90,000 music videos now available to Last.fm’s European users via partnership with MUZU.TV
Last.fm and MUZU.TV have entered into a strategic partnership which will see a series of integrations rolling out on both sites across Europe. From this week, Last.fm will add 90,000 music videos from MUZU.TV across all artist pages on the Last.fm site in nineteen countries, including the UK and Germany
Scrobbling will be implemented for videos watched through the MUZU.TV player on Last.fm and on the MUZU.TV site. Scrobbling helps Last.fm tell what songs an individual plays most often, which songs they like the most and how many times they have played a track. The information helps every user discover new music, as Last.fm learns what they listen to and delivers unique music recommendations. The more videos users watch on the Last.fm artist pages, the more Last.fm is able to provide these music recommendations.
While the partnership is only available in Europe at present, there are plans for it to be rolled out to other key Last.fm markets in the coming months.
Ciaran Bollard, CEO and Co-Founder of MUZU.TV commented: “By partnering with Last.fm we significantly extend the reach for the MUZU.TV music video catalogue to a potential audience of almost 45 million users, enhance the user experience on both sites and drive additional revenue for artists and label partners.”
Simon Moran, MD for Last.fm said:
“Watching music videos on Last.fm has grown significantly in the last two years, so with more demand for video, it made sense to partner with a company who has one of the most extensive catalogues of music videos on the web. The addition of these videos to our artist pages further enhances Last.fm’s position as one of the largest collections of music information in the world.”
Founded in 2002, Last.fm is CBS Corporation’s (NYSE: CBS.A and CBS) global music discovery service and is part of CBS Interactive. Last.fm intelligently recommends users new music, personalised radio, festivals and concerts, connecting music lovers from around the globe. Last.fm’s unique ‘scrobbling’ technology lets users keep a record of what they listen to from over 600 music players. Last.fm harnesses more than 75 billion pieces of music taste information to recommend music to almost 45 million users across 12 languages in more than 200 countries. Learn more at: www.last.fm
MUZU.TV is an online music video site with the largest legal catalogue of music videos available on the web licensed by all 4 major record labels and the independent sector. Content includes concerts, music videos, interviews, music documentaries and more. The music catalogue now stands at130,000 videos.
We generate revenue through premium video advertising. Artists, labels, festivals, broadcasters and all music content owners get a 50/50 share of the advertising revenue generated from plays of their videos on and off the MUZU.TV site. Fair trade for music!