Wider formats perform better.
Top Performing units.
160×600 vs 120×600 160×600 performs better.
Ad formats:
Enable image ads increase available formats, more copetition to earn higher earnings.
Good medium rectangle. Wide format easier to read higher clickthrough.
Optimize placements.
Color:
use colors that already exist on the page, that blend in.
Blending – use colors already on the page
Complementing – similar to blending, take other colors on the page or similar. design blends
Contrasting – contrasting not suggested, can work, but not recommended
Adsense for search optimazation
Mixed – 39%
Link Dominant – 20%
Search Dominant – 50% – offer search on your site to leverage this user behavior, site search. Keeps users on the site. Users will return. Integrated search
-Make your content accessible
-ads are targeted directly to the user queries
drives traffic to specific sites you select
large prominent search box – works very well
Optimizing the search box
Optimizing on the search results
ad placements on the top and the right, blending colors, light borders
12 standard IAB formats
728×90 and 160×600 best performance
Setup channels
Tracking changes with channels
Making the channels available to advertisers
placements and websites
-Format
-Location on page
-topic of page
