In this fast moving panel moderated by Pam Wasley, President/CEO of Cerius Interim Executive Solutions, Inc.Consulting, four marketing and sales veterans offer their best ideas on how to immediately improve performance. With straight to the gut how-to-do-it-right ideas these speakers strike sparks in a rapid presentation that will send listeners away with actions that can be implemented in their companies.

Who Should Attend?

Presidents, CEOs, Business Owners, Vice Presidents of Sales, Sales Directors, Vice Presidents of Marketing, Directors of Marketing, Marketing Communications Managers, Advertising, Direct and PR Agency Executives.

Why attend?

This may be the most productive sales and marketing presentation you will ever attend. You will hear straight talk, hardnosed criticism, and creative ideas that you will appreciate and use for immediate results! Years of sales and marketing experience are distilled into 50 ideas that can a long term impact on you business.

Specific outcomes for attendees:

Typical Provocative Ideas:

RSVP RSVP deadline extended to COB Sept 21st. Cancellations will not be accepted after Sept. 14th

Presenter Biographies

Mark Friedman is the founder of The Velos Group and Associate of Cerius Interim Executive Solutions. For the past 25 years Mark has specialized in helping companies dramatically improve their Sales Lead Management systems and implementing Sales Force Automation (SFA) and Customer Relationship Management (CRM) software. Through these efforts, he helps companies increase sales and profits and track the Return-On-Investment of their lead-generating marketing efforts.

Judy Key Johnson, founder of Key Marketing Group and an Associate of Cerius Interim Executive Solutions, provides marketing strategy and executives services to companies from $1M to $50M in revenue. Judy spent 19 years at IBM, beginning as a sales representative and also managing an international marketing center and leading the 34-country SAP software implementation project. She was president and CMO of a Southern California software company, continues to be active in the software industry and holds several software patents.

Barry Lieberman, president of Advantage Plus Marketing Group and an Associate of Cerius Interim Executive Solutions. He is the expert on creating programs that bridge the gap between marketing and sales to create a real return on marketing investment using both the latest Internet marketing vehicles and proven but more traditional approaches. For 17 years he has owned and operated Advantage Plus Marketing Group, Inc. (APMG), executing over 1400 marketing campaigns for major corporations such as Hewlett-Packard. Sun Microsystems, Compaq Computer, and Microsoft.

Philip A. Nasser, founder and managing partner of Sales Productivity Institute and an Associate of Cerius Interim Executive Solutions. With more than 25 years of leadership experience Phil has worked with strategy, sales and channel issues across a number of industries including information technology, manufacturing, human capital and finance. He has helped clients build sales strategy and plans, improve sales productivity, increase profitability, create motivating compensation plans and show clients how to sell complex products into complex organizations.

James W. Obermayer, Principal of Sales Leakage Consulting, Inc. and an Associate of Cerius Interim Executive Solutions, is an author, consultant and speaker. He is co-founder of the Sales Lead Management Association, which has over 1,400 worldwide members. Jim works with companies that have sales leakage issues and he is often called upon to fulfill interim sales and marketing executive management positions. Jim has authored two books, Managing Sales Leads, Turning Cold Prospects into Hot Customers and Sales and Marketing 365. In addition he has co-authored two other business books and written 90 plus articles for the business press. Over 16,000 copies of Jim’s books are in print. www.salesleakage.com or phone (714) 998-1737.