2010 Honda Civic Tour Brings the Rock – and Chance to Win
Honda Civic Si Coupe Customized and Autographed by Paramore
New Found Glory and Kadawatha join the line-up, which
(LOS ANGELES) April 15, 2010 – The Honda Civic Tour (HCT) is giving excited fans, music lovers and
everyone else under the summer sun a chance to win a Honda Civic Si Coupe customized and
autographed by Paramore. This one-of-a-kind car will be on display at each stop of the nationwide
Honda Civic Tour, which kicks off July 23 in Raleigh, NC. Beginning April 15, fans can enter to win this
Honda ride of a lifetime by visiting www.HondaCivicTour.com. Attendees can also register to win at
each stop of the tour.
Since the Honda Civic Tour’s inception, the customized Honda Civic has been an integral part of the
traveling rock extravaganza. In addition to headliner Paramore, the 2010 tour features pop-rockers
Tegan and Sara, 2003 HCT alumni and pop-punk quintet New Found Glory, and Sri Lankan/Swedish
group Kadawatha. The Honda Civic Tour will visit 31 U.S. cities; additionally, Tegan and Sara, originally
unable to perform July 27 in Wallingford, CT, will now be part of that HCT date.
The members of Paramore collaborated on their personalized Honda Civic Si Coupe, and the result is the
ultimate in fan memorabilia. The vibrant, matte orange, maroon, and slightly blonde exterior features
waves reminiscent of lead singer Hayley Williams’ flowing hair; this effect, which required a half-mile of masking tape, was executed by Santini USA with House of Kolor paint. The airbrushed Paramore logo,
surrounded by butterfly wings, graces the hood and runs the length of the Civic. It’s surrounded by lyrics
from their most recent album, brand new eyes, and the band members’ autographs.
The array of bumper stickers adorning the customized Civic simulate Hayley’s own car, and include
custom-sketched caricature designs by Josh Farro, Paramore’s lead guitarist, to resemble the band’s
faces. The 18” Lace wheels by Konig Wheels, custom powder-coated matte black, were a preference of
bassist Jeremy Davis, along with the Toyo Tires Proxes 4 tires for ultra-high performance and
functionality. The Civic Si was lowered two inches all around by KW Suspension/ST Suspension because
the band wanted high style and the best driving experience possible. Finishing off the look are a Honda
Factory Performance sport muffler, lower front spoiler, larger side skirts and a lower rear spoiler and red LED taillights, courtesy of Anzo USA.
Interior details include a wrapped steering wheel, shifter and e-brake handles evoking Hayley’s
microphone stand, and a collection of buttons on the sun visor much like those in Hayley’s own car. A
Mothers detailing kit is included to keep the interior fresh and the exterior looking shiny and smooth.
“Customizing this Honda Civic was an amazing experience,” said Hayley. “What we ended up with is
very us, and it expands on some of the imagery from brand new eyes. Best of all, whoever’s driving can
always have that hair-blowing-in-the-breeze feeling!”
Thanks to Paramore, fans have a chance to win two rides during the 2010 Honda Civic Tour. In addition
to the customized Honda Civic Si Coupe, the band designed a Masi Speciale Fixed LTD Drop Fixie bicycle,
enabling the winner to keep riding even when the Civic is parked. In hues of gunmetal, black, yellow and
orange, this bike is impeccably green – and about as cool as pedal power gets. Enter to win both at
www.HondaCivicTour.com beginning April 15.
No purchase is necessary to enter at www.HondaCivicTour.com and entry is limited to legal residents of
the 48 contiguous United States and the District of Columbia who are 18 years of age or older.
About Paramore
Paramore’s acclaimed third album, brand new eyes, features two Top 10 Modern Rock hits, “Ignorance”
and “Brick By Boring Brick.” The collection, which was recently certified gold, was among 2009’s biggest
popular and critical successes, debuting at #2 on the Billboard 200 and coming in as the “Album of the
Year” in Alternative Press’ “Readers Poll ’09,” as well as the #2 favorite on the magazine’s own “Best
Albums of 2009” tally. The New York Times’ Jon Caramanica placed brand new eyes on his 2009 Top 10,
praising it for “choruses (that) roll up like tidal waves.” SPIN magazine counted brand new eyes among
its “40 Best Albums of 2009,” noting that Paramore have “entered the rarified world of rock that
matters.” Further honors keep piling up, including a second Grammy nomination as well as wins for
“Favorite Rock Band” at the 2010 People’s Choice Awards and “Best International Band” at the NME
Awards. Paramore will perform on the April 29 episode of Late Night with Jimmy Fallon.
About Honda Civic
The Honda Civic meets the needs of a diverse audience with economical and fun-to-drive performance
in a wide variety of choices and styles. Offering five distinct models, the lineup includes the
technologically advanced Civic Sedan and Coupe models, a Civic Hybrid, a high-performance Civic Si and
a dedicated natural gas–powered Civic GX. All Civics were recently enhanced inside and out for the
2009 model year with new exterior styling, colors and increased availability of tech-friendly features.
The Civic’s reputation for durability, quality and reliability helps it stand apart from the crowd.
About Tegan and Sara
Over the course of six albums and tours that have encircled the globe countless times, Tegan and Sara
have become one of the most critically praised and fan-beloved forces in modern pop/rock music. Their
current album, Sainthood, as well as their previous two albums, The Con (2007) and So Jealous (2004),
have attracted an ever-growing, highly dedicated base of fans who have taken their songs deeply to
heart. The press has also responded with similar affection: “The main attraction has always been the
emotional virtue of Tegan and Sara’s songs,” said SPIN magazine. Outburn Magazine enthused: “Indie
pop/rock perfection.” Alternative Press simply concurred: “Impressively skillful.” By the time The White
Stripes had covered and released their version of the T&S classic “Walking With A Ghost,” in 2005, they had already toured with the likes of Neil Young, The Killers, The Pretenders, Ryan Adams, and Death Cab For Cutie. Late night television appearances on Letterman, Leno, Conan, Kimmel and Ferguson brought
their songs to an even greater cultural awareness. Meanwhile Sainthood, just as each of its predecessors, was placed on several “Best of 2009” critics and readers polls as diverse as Alternative
Press, AOL, SPIN, Rolling Stone, Blurt Magazine, New York Daily News, New York Newsday, Outburn,
Stereogum and many others.
About Reverb
Reverb is a 501(c)(3) non-profit organization founded in 2004 by environmentalist Lauren Sullivan and
her musician husband, Adam Gardner of Guster. Reverb provides turnkey greening programs for artists’
tours while conducting grassroots outreach and education with music fans everywhere. Reverb’s
greening program is generously funded with tour proceeds.
For assets, photos and more info on the Honda Civic Tour, visit the HCT online media kit at
www.marketingfactory.com/hondacivictour (for media professionals only–restricted access).
Rogers & Cowan, Honda Civic Tour
Fran Curtis / Caitlin McNamara / Lauren Wilsman
212.445.8423 / 212.445.8232 / 212.445.8486
fcurtis@rogersandcowan.com / cmcnamara@rogersandcowan.com / lwilsman@rogersandcowan.com
Paramore
Atlantic Records
Christina Kotsamanidis
212.707.2241
Christina.Kotsamanidis@atlanticrecords.com
Tegan and Sara
Warner Bros. Records
Rick Gershon
818.953.3473
Rick.Gershon@wbr.com
American Honda Motor Co., Inc.
Christina Ra
310.783.3170
Christina_Ra@ahm.honda.com
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