Jan 23 2010
Soda Stream – Soda Club USA

Soda Stream
Booth Number: 525
Exhibitor Website: https://www.sodaclubusa.com
SodaStream brings eco-conscious consumers the smarter way to enjoy sparkling water and soda, without aluminum cans and plastic bottles. Home soda making systems inject carbonation directly into the water you would drink- from the tap or filter- to make delicious sparkling water and soda in seconds without using batteries or electricity. A reusable cylinder that can carbonate up to 60 liters of sparkling water is what gives SodaStream machines the power to make bubbles without the bottles. And, when your cylinder is empty, SodaStream will take it back to clean, re-fill and re-use it. With over 25 concentrated sodamix flavors, you can turn your home-made sparkling water into conventional soda without travel emissions or even the high-fructose corn syrup. It’s estimated that the average American consumes nearly 600 bottles and cans of sparkling water and soda: and too many of those containers end up clogging our streets, cities and landfills. Let SodaStream liberate you from the unnecessary waste and pollution from your sparkling water and soda.

SODASTREAM: AN INTRODUCTION
Sleek and stylish, the home soda maker is a countertop appliance about the size of a coffee maker that transforms water into fresh, fizzy seltzer/sparkling water at the push of a button. Soda makers operate without batteries, electricity or plumbing, so they are simple to use in a kitchen and great for bringing along on a boat, RV or to a second home. Making seltzer and soda takes just seconds and requires no clean-up.

A reusable, one-liter carbonating bottle (provided by SodaStream) is filled with water and screwed into the machine fitting. A CO2 carbonator, housed inside the soda maker, adds carbonation at the touch of a button – as much or as little as the consumer prefers. After carbonating the water, the soda drinker simply adds a capful from one of over 25 soda mix flavors to make his or her favorite, great-tasting soda.

SodaStream is the global leader of in-home carbonation. Over the past decade, SodaStream’s home soda makers and soda-making accessories have been sold to over 8 million households in 30 countries around the world. In fact, it is estimated that over 600 million liters of water are carbonated with SodaStream systems worldwide each year.

PRODUCT AVAILBILITY
SodaStream products are available through select retailers, plus several catalogs and internet stores. Our primary focus is building our business on the web. Online revenues are doubling annually and we constantly aim to increase conversion rates and the average amount of sales per order. We expect this continued growth to derive from excellent word-of-mouth in combination with outstanding and agressive public relations exposure and advertising across the USA.

SODASTREAM IN THE NEWS
In recent months, SodaStream products have appeared in Time Magazine, Food and Wine, Popular Science, The Wall Street Journal, Ebony Magazine, HGTV Kitchen Trends, The Chicago Sun-Times, The Boston Globe, The Baltimore Sun, The Dallas Morning News, The Seattle Times, Cooking Pleasures magazine, msnbc.com and many more. We expect that demand will increase exponentially, creating a unique opportunity for affiliates looking to earn healthy commissions. Indeed, we consider our Affiliate Program to be an integral part of our e-commerce growth plan.

BENEFITS OF FRESHLY MADE SODA AND SELTZER
With a home soda maker, a household will save in many ways – save trips to the store, save lugging and storage, save the environment, save sugar and sodium…and save money!

With SodaStream, soda stays fizzy, thanks to a special hermetic seal in the carbonating bottle caps. That means no more flat, wasted soda. A home soda maker and concentrated sodamix flavors means no more lugging and storing soda. Each bottle of sodamix is about the size of a can of soda but contains enough syrup to make 12 one-liter bottles (about 36 cans) of soda. So, SodaStream is great for families and for anyone with tight space, including RVers, boaters, college students and urban dwellers.

SodaStream seltzer/sparkling water has several advantages over store-bought. First, the carbonation can be customized. Secondly, seltzer/sparkling water made with a SodaStream machine contains no sodium, unlike many store-bought brands. A SodaStream household will save as much as 50% over store-bought seltzer/sparkling water.

SodaStream sodas are a sensible alternative to store-bought sodas. SodaStream’s regular sodamix flavors have 2/3 less sugar, calories, carbs and sodium than regular store-bought soda. Diet flavors are of course sugar-free, contain less sodium than store-bought diet flavors and contain no aspartame – all diet flavors are sweetened with Splenda® brand sweetener.

And finally, soda and seltzer households will save money with SodaStream. Seltzer starts at just 17 cents per liter; soda starts at just 42 cents per liter. SodaStream even offers an Energy Drink sodamix that consumers can make for about 25 cents per serving (compared to $1.99 per serving in the store.) SodaStream is an even greater value when you consider that you’ll stop pouring money down the drain with flat, wasted bottles of store-bought soda. And no more lost deposit fees for customers in bottle bill states. Plus, you’ll help the environment by cutting down on all those cases of store-bought cans and bottles.

SODASTREAM’S CUSTOMER PROFILE
SodaStream has found success in a variety of consumer segments, and is therefore suitable for a variety of affiliates. Our most successful affiliates will likely be those whose primary consumers are:

* Large families
* Sugar/carb-conscious (e.g. dieters, diabetics)
* Seltzer fans (e.g. people of recent European or Jewish descent)
* People for whom space is at a premium (eg. college students, apartment dwellers, RVers, boaters)
* Energy drink fans (for our Energy Drink sodamix)
* Upscale homes who consume imported sparkling water (for our Penguin machine)

SodaStream offers a single appliance solution that provides beverages catering to every taste palate in the household.

Demographic results from a recent customer survey:

* 53% Male
* 77% Age 25-55 years old
* 85% Have at least some college
* 80% Have household income over $50K
* 38% Have household income over $100K
* 39% Have children under 18 living in the home

SODASTREAM: THE GIFT THAT KEEPS ON FIZZING

Most Americans have a holiday shopping list that includes brothers and sisters, friends, in-laws – and their kids. That adds up to a lot of stress and effort figuring out what to get everyone. But the SodaStream soda maker is an ideal solution for a family gift. Mom, Dad and all the kids will love making fresh delicious soda over the holidays and throughout the year.

* Great-tasting, fizzy seltzer and soda – in over 25 great flavors
* No more lugging or storing bulky bottles and cans from the store
* Regular flavors with 2/3 less carbs, calories and sugar than store-bought
* Diet flavors sweetened with Splenda® – not aspartame
* No batteries … No electricity … No cleanup
* Money back guarantee. Three-year warranty

A SodaStream soda maker is a unique and memorable gift for just about any occasion.

* Holidays
* Birthdays
* Mother’s Day
* Father’s Day
* Housewarmings
* Weddings
* Showers
* Graduation

Save the planet – drink SodaStream! Carbonating bottles are reusable up to three years – no more empty bottles and cans to dispose or recycle. No batteries or electricity. Make sparkling water or over 25 soda flavors – regular, diet and caffeine-free.Get Started Now

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