Danny Myer
People will pay more to buy into a particular brand
Is the price right
Many companies are changing packaging to make more money, increasing

Net-a-porter – ready to wear – fashion website – where women are frustrated, left to consumers trying to find fashion, click and buy fashions off the run way. some items cost thousands of dollars, will consumers, woman to shop
privately held, 10,000 new customers each month. processing centers
vans make delivery, nancy marks is a customers, this site has the best of the best, the little black bag,
wait until the end of the fashion.
kate spade
kimbery spade –
Gilt Groupe – 2 million customers – you have to be quick, to get a deal
nov 2007 – backing from dotcom
from Harvard buddies, buy overstocks from top designers and photograph 7 full time studios
convining high end designers that they would benefit from being on a discount site, privately held, projected income of 500 million this year.
the social experience of shopping will not go away.

75% of americans are online
net