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Kabam is an interactive entertainment company that creates free-to-play games for social networks. Kabam’s games are different from the “mass market/casual games” that have dominated news to-date. Kabam’s games are designed to appeal to the growing number of serious gamers and game enthusiasts who are also engaged in social networks.

Kabam games combine deep, immersive gameplay found in massively multiplayer online strategy games with the connectivity and interaction benefits of social networks. Kabam believes games should be irresistibly fun to play, so they measure success based on how often people return to play and how long they play.