MySpace Launches Suite of Music Products for Artists and Fans
Wed Oct 21, 2009 7:00pm EDT
Leading Music Service Unveils Music Video Experience, Artist Dashboard, and
Opportunity to Purchase Music on iTunes
MySpace Introduces First iLike Integrations with Music Videos and Artist
Dashboard Products
LOS ANGELES–(Business Wire)–
MySpace today announced the next phase of the company`s music offering with a
wave of new products and tools now available to artists and fans. Today MySpace
begins the global rollout of a new comprehensive MySpace Music Video experience,
the MySpace Artist Dashboard – a free data and analytics tool for artists
globally – and the ability for users to purchase music on iTunes.
“Artist Dashboard and Music Videos are an important step forward in our mission
to define the future of how content is socialized on the Web,” said Owen Van
Natta, CEO of MySpace. “We`ll continue to build publishing tools, social tools
and bring more content onto the MySpace platform to help us achieve our goal of
being an important content distribution platform.”
“People want to experience content with others and the experience we`ve created
in MySpace Music will be our spring board for how we socialize content
site-wide.”
The launch of MySpace Music Videos offers fans one of the most comprehensive
online collections of music videos available anywhere. MySpace`s Music Video
catalogue includes fully licensed music video content from all of the company`s
major and independent label partners.
Product functionality of MySpace Music Videos includes:
* New Music Video hub within MySpace Music
* Music Video recommendations based on what your friends are watching
* Browse via A-Z Video search for easy consumption, discovery, and sharing
* New Video player with dynamically targeted “Buy” buttons provided as part of
Auditude`s video ad management platform
* Entire artist Music Video catalogues available in artist music players
(alongside “Albums” tab)
* iLike now features MySpace`s Music Video catalogue within all partner
websites
Also today, MySpace Music introduced the MySpace Artist Dashboard in beta – a
free, comprehensive data dashboard for all artists and labels globally which
unlocks detailed analytics about their content within the MySpace community.
Every global artist with a MySpace profile will have free access to the Artist
Dashboard starting today.
Product functionality of the new MySpace Artist Dashboard includes:
* Unlimited access to charts, graphs, and snapshots of MySpace Music data for
all global artists
* Data includes fan geography, song plays, profile views, friend count, and
profile visitors
* Trending data available for 7 day and 30 day glances
* iLike integration into MySpace Artist Dashboard provides top-level data from
iLike`s partner networks
* Artist Dashboard is available in 17 languages in over 20 territories
“We had the chance to look under the hood of the new artist dashboard prior to
launch and we`re very excited about this and other exciting changes at MySpace
and MySpace Music. Creative marketing tools like these are valuable to bands at
every level – from Pearl Jam-sized to the DIY indie artist looking to grow their
followers on the web,” said Tim Bierman,Manager of Pearl Jam Ten Club.
Additionally, MySpace Music users can now purchase and download music on iTunes
in addition to Amazon MP3, and MP3 ringtones via Jamster.
“Whether you’re a small town garage band, an emerging indie, or a
well-established act, our ultimate goal is to provide the right mix of tools and
real time data to help you gain a deep understanding of who your fans are and
how best to reach them,” said Courtney Holt, President of MySpace Music. “We’re
committed to providing the most comprehensive ecosystem of services for artists
in an effort to deepen their connection with the most important influencers –
their fans.”
About MySpace
MySpace is a technology company connecting people through personal expression,
content, and culture. MySpace empowers its global community to experience the
Internet through a social lens by integrating personal profiles, photos, videos,
mobile, messaging, games, and the world’s largest music community. MySpace is a
division of News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). For more
information please visit https://www.myspace.com/pressroom.
About MySpace Music
MySpace Music offers an ever-growing catalog of freely streamable audio and
video content, user-friendly e-commerce solutions, personal music players, and
user and artist playlisting. MySpace Music aims to empower major, independent,
and unsigned artists to monetize their content through multiple revenue streams
by allowing the MySpace community to freely stream premium content in an
ad-supported environment, purchase MP3s and ringtones, create and share
playlists, and ultimately buy merchandise, concert tickets, and other digital
and physical goods. MySpace Music also connects artists and fans in the offline
arena through various concert series and live events including Secret Shows,
Transmissions, Introducing…, and The Release.
Photos/Multimedia Gallery Available:
https://www.businesswire.com/cgi-bin/mmg.cgi?eid=6079490?=en
MySpace
Dani Dudeck, 310-969-7148
ddudeck@myspace-inc.com
or
Tracy Akselrud, 310-969-2813
takselrud@myspace-inc.com
Copyright Business Wire 2009
