After a recent article in the LA Times.
This is a response from Rob Tonkin who has many years experience in music marketing and event sponsorships.
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This is the link to the original article:
https://latimes.com/entertainment/news/music/la-fi-ct-digital-music-sales-20110106, 0,1254328.story
Online music growth slows
Sales of individual songs grew just 1% in 2010, a sign the market is maturing.
Todd Martens and Alex Pham, Los Angeles Times Staff Writers
January 6, 2011
Digital music sales, which over the years have provided optimism for
the music industry in the face of crumbling CD sales, are starting to
flatline as consumers turn to a growing number of free and legal ways
of listening to hit songs whenever they want.
Sales of individual digital songs grew just 1% in 2010, down from 8%
in 2009 and 27% in 2008, according a report released Wednesday by
market research firm Nielsen SoundScan.
The slowing digital numbers are a sign that the market for digital
music is maturing, said Eric Garland, chief executive of Big
Champagne, a digital music consulting firm. Garland believes the
numbers point to another change in the market — the emergence of free
and legal alternative sources to music online such as YouTube, Vevo
and Pandora. read more….
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Music competes with many other forms of entertainment and information in today’s media and arts landscape. What baffles me is how few seem to understand or analyze this transformation. People just read sales statistics with amazement instead of realizing that the way listeners interact with music and the actual product itself have undergone immense alteration. Perhaps worth some further investigation?
