Dec 15 2009
Loudness Bill before house today

Call your rep today and voice your opinion.

https://www.house.gov/house/MemberWWW_by_State.shtml

The House bill is H.R.1084.

The Senate bill is S.2847.

Adam Schiff of the CA Pasadena district has not expressed his position on the bill to his Staff Assistant Adam Carter in DC.

Ads/Commercials are certainly louder.

Sen. Sheldon Whitehouse (D-RI) has joined in the crusade to keep ads from blasting us out of our living rooms every 10 minutes.

The bills–both called the Commercial Advertisement Loudness Mitigation (or CALM) Act–are crowd pleasers. Eshoo has 62 co-sponsors. The bill easily passed the House Subcommittee on Communications, Technology and the Internet in October and then by the full Commerce Committee last month. The bill is expected to hit the House floor today.

WASHINGTON: A bill to regulate the volume of TV commercials is expected to reach the House floor before the holiday break, the Los Angeles Times reports. The Commercial Advertisement Loudness Mitigation Act was rolled out in February by Rep. Anna Eshoo (D-Calif.), who introduced it to no avail last year.

In a nutshell, the bill would require that the volume of advertisements doesn’t blast people out of their collective Barcaloungers. The fed’s data base indicates the bill has one more procedure to clear in the Commerce Committee, though the Times is saying it was passed, meaning the next stop is the full House floor.

The bill orders the FCC to adopt specific broadcast loudness standards within a year of enacting it. The commission already has voluntary loudness guidelines. The Advanced Television Systems Committee further adopted a recommended practice for controlling audio levels last month. IT covers the broadcast distribution chain as well as production and transmission.

The bill had 90 co-sponsors.

Texas Republican Joe Barton, a long-time fixture on the House Commerce Committee, isn’t keen on regulating TV volume.

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