Chipotle has been scrambling to win back customers. Estimates put the drop in business by 30% at stores.
This is significant and the stock price has been hit hard as well, dropping from highs approaching $800 to currently around $475,
Chipotle this week has been offering $1 burritos, although reports are that this is fake.
The dollar burrito campaign runs from today until Jan 17th. #ChipotleBurritoWeek, free guacamole is also included.
Look for other special offers from Chipotle as it fights to win back customers in an ever increasingly competitive environment.
Chipotle is closing all stores on Feb 8, 2016 for a few hours as part of meeting to discuss food safety and the launch of a new marketing campaign to attempt to recover from the damage done from the various outbreaks, e.coli and norovirus outbreaks last year.
Founder and CEO Steve Ells has been scrambling to keep in front of the firestorm after each health outbreak and promising to ensure the food safety in all ingredients used at Chipotle.
After the first outbreak and store closures Chipotle did everything it could to ensure the public that the situation was isolated and under control, they another outbreak and another, all stores and suppliers are being worked on to ensure ingredients are safe.
