Video from Jeff Bezos about Amazon and Zappos.com

1. Obsess over customers!
Obsess over customers way ahead of obsessing over competitors! Work backwards. It will cover a lot of areas.
2. Invent – figure out a solution to a problem. believe you can get out of a box. listen to customers. invent on the behalf of customers.
Kindle, cloud, small things too.
3. Think long term: critical, any company that focuses on customers, have to be willing to invest. some initiatives may take 5-7 years. Take a long time to pan out for shareholders. Very useful foward thinking. Willingness to not be understood. Amazon.toast, amazon.con, some not appropriate, be prepared, if you think you are right, continue.

Zappos long admired by Jeff. Customer obsession. Key factor by Jeff.

It’s always day 1. It’s a new start every day!

Great video.
Video from Jeff Bezos about Amazon and Zappos