Monetizing Mobile Media:
Technologies, Use Cases, Industry and Investor Perspectives
Monetizing Mobile Media: Technologies, Use Cases, Industry and Investor Perspectives
Saturday, June 8, 2013
Baxter Hall Auditorium
California Institute of Technology
Registration and Continental Breakfast: 8:00 a.m.
Program: 9:00 a.m. to 11:15 a.m., Baxter Lecture Hall
Post-program Coffee & Networking with Speakers:
11:15 am to 12:00 pm
Cost: $40 on-line registration; $50 at the door; $10 full-time students;
Caltech students – Free
Mobile Media exists for many reasons — to entertain, to educate, but most of all, to advertise. In this session, we explore the ecosystem of mobile advertising, from creation through distribution and monetization. There are important new developments in mobile advertising, and therefore in mobile media. By the very nature of mobile media, it can be used to deliver very specific messages based on a user’s location; analyze their actions; and learn an astonishing amount about their preferences and behavior. The evolution of mobile advertising has forced agencies to become system integrators and technologists, while retaining and enhancing their creative skills. Everyone from content developers to distributors and consumers has a part in the rapidly changing world of mobile media. We will hear from entrepreneurs, agencies/users, VCs and corporations that create and invest in mobile media technology in this program.
On Saturday, June 8, 2012, the Caltech Entrepreneurs Forum presents a stimulating and revealing program on the latest in technology and entrepreneurial opportunities in mobile media. The technology is fascinating and the opportunities boundless. Don’t miss this great program! Speakers include Xavier Kochhar, Managing Partner, MediaLink; Alex Limberis, VP Business Development, Next Issue Media; Erik Moreno, SVP Corporate Development, FOX Network Group; William Quigley, Managing Director, Clearstone Venture Partners; Jostein Svendsen, Co-Founder/CEO, WeVideo.
P.S. While you are marking your calendar, don’t forget the Summer Soiree! The Entrepreneurs Forum social to wrap up the season. Thursday, June 13th. To register, visit Summer Innovation Soiree.
VP Business Development
Next Issue Media
SVP Corporate Development
FOX Network Group
Clearstone Venture Partners
Producer & Moderator:
Organizer, Girl Geek Dinners-LA & PyLadies