Jamba Juice to Open Innovative Concept Store in Pasadena

Jamba® Plans to Open “Old Town Café” as Learning Lab and Innovation Driver

EMERYVILLE, Calif.–(BUSINESS WIRE)–Jamba, Inc. (NASDAQ:JMBA) a leading health and wellness brand and leading retailer of freshly squeezed juice announced today its plans to offer consumers in Pasadena a truly different retail experience with the pending launch of a state-of-the-art Jamba Juice concept store. The store will be unlike any of the Company’s other 850+ retail outlets in that it will feature a sleek interactive bar area, a modern test kitchen, a spacious wifi-enabled seating area, and other innovative concepts.

Set in the heart of the historic Old Town section of Pasadena, the Jamba Concept Store will serve as a learning lab in which Jamba will create and test new food and beverage concepts with the ability to obtain real-time feedback from the store’s customers. In addition to culinary exploration, the Concept Store will be used to pilot innovative solutions that will benefit Jamba stores across the system.

“The Jamba Concept Store will allow us to push the boundaries of the brand and enable us to innovate in three key areas: product development, technology and the customer experience,” said James D. White, chairman, president and CEO, Jamba Juice. “The key to capturing today’s consumers is to provide them with unique and memorable retail experiences. The Concept Store’s interactive bar, test kitchen and other innovative elements will be unique to anything customers have experienced in the industry.”

The Jamba Concept Store will be located at 8798 64 East Colorado Boulevard, a high-traffic area in Pasadena’s historic Old Town district. The Grand Opening is set for late January, 2016.