Victor Caballero
This blog is written by Victor Caballero. I write about a wide variety of topics ranging from music to community events to energy.

A quick thanks for the friendly interaction with these Natural Products Exhibitors. As we know as buyers, brokers, etc.. the expo would not happen without the support of the sponsors and exhibitors.

1.  Sibu Beauty – Premium Himalayan Sea Buckthorn. Many people in the US have no idea what sea buckthorn is. Peter McMullin the VP of Sales/Marketing was generous with information and samples.  Revitalize and Renew – liquid supplement for skin, hair and nails, improves skin tone and texture. Also contains Omega 3, 6, 7, and 9 fatty acids. Thanks Peter. I hope to do a follow-up posting about this fascinating product.

2.  Corazonas  Heart Healthy – Snack to your heart’s content – Scott Lewis Director of Sales – very friendly – Love their lime chips and now they have a few more flavors and a new design in the products. Thanks Scott for your time.

3. BCGA Concept – Fresh Ginger Ale – This has to be some of the best ginger ale that I have tasted, fresh and refreshing. Jenny Chen was at the booth serving samples. A couple of different flavors available.

4. Food Should Taste Good – Those delicious natural chips. Thanks to CJ – Carey for the samples.

5. NasalCare – Nasal Cleanse – James one of the founders, was at the show. I ended up buying one of the kits. http://www.nasalcleanse.com/

Natural Products Expo Profile

Price Reduced
Help protect yourself from swine flu

NasalCare Nasal Rinse Starter Kit

Includes:

A nasal irrigator, 30 packets of nasal rinse mix and instructions.

Unlike other backflow-prone bottle, NasalCare nasal irrigator has a pair of one-way air and liquid valves which can prevent backflow, a one-size-fit-all nostril fitting, and a dust-preventive cover.

The rinse mix is scientifically formulated with mineral-rich sea salt, sodium bicarbonate, soothing aloe vera extract, and pH-balanced with citric acid and sodium citrate.. It inactivates and kills certain strains of flu and cold viruses such as influenza virus and rhinovirus. Additionally, it provides a unique long lasting residual effect.

Each packet makes a large volume (8 oz/240mL) of washing solution.

Click on the tabs above for:

• Trade registration form
• List of participating wineries
• Varietal Map (showing what varietals are being poured by which wineries)
• Map and directions
• Our sponsors
• Volunteer information and sign-up form

Our Tasting Book is online!  Click here to download the book in pdf format.  It’s an excellent tool for researching the wineries.

Distributors and Brokers Click Here for the list of wineries seeking distribution in California and/or out of state.

2nd Annual Trade and Consumer Tasting in San Diego
Sunday, March 14
Del Mar Fairgrounds, Exhibit Hall
2260 Jimmy Durante Blvd., Del Mar
1:00 to 3:00pm, open to trade only
3:00 to 6:00pm, open to the public and the trade
Tickets for the public: $45 in advance, $55 at the door

Click here to order tickets or call 866-465-3995 for tickets and information

No charge to qualified trade who have pre-registered by March 5; on-site trade tickets, $40
Click on the tab above for the trade registration form

11th Annual Southern California Trade Tasting
Tuesday, March 16
Pasadena Convention Center, East Pavilion
NOTE change in location from Exhibit Hall B
2:00 to 6:00pm, open to trade only
300 East Green Street, Pasadena
No charge to qualified trade who have pre-registered by March 5; on-site trade tickets, $40
Click on the tab above for the trade registration form

Distributors and Brokers Click Here for the list of wineries seeking distribution in California and/or out of state.

No one under 21, including infants, admitted to either tasting.

This post is more a hit list of booths to visit while at the Natural Products Expo West 2010 in Anaheim. This post will be updated during the show. I just added several companies that I plan to visit during the show. Natural Products Expo is a not to be missed conference.

1114 – Olympian Labs – Traquil Tummy – Free samples – saltine crackers used for decades for nausea, now with ginger by Olympian Labs.

*1252 Carlson – 4-6pm Cocktails celebration Drinks and light fare Saturday

1514 – Peter Gillham’s Natural Vitality – located in Burbank CA, puts out a great magazine full of interesting articles. Peter Gillhams , Their business is in Burbank and I would like to stop by and show support.

1464 – Ramuan Health – Tenagaxx

1620 – Nordic Naturals – 12:30-1:30 room 207D seminar

*1652 Gaia – ipod giveaway

1736 – Breast Mate – Mushroom Wisdom

1967 – VIVA PRIME – Pura Vida Spa retreat for 2 to Costa Rica

1993 – Sinuphant – Come by get a gift bag and spin for a prize

2043 – Heilala Vanilla Product – Watch Pastry Chef Natasha MacAller demonstrate the versatility of the products.

2114 – Sun Foods -

2119 – Herbal Water – stop by say hi and taste

2232 – QAI – Big announcement on personal care products made with organic ingredients – Adriane Little

2313 – Organicville Ketchup and other products made with agave. Say hello to Rachel.

2404 – Natures Path – Health Bars – new flavors

2465 – Kashi

2487 – pop chips

2520 – Rudi’s Organic Bakery – fresh new look, sweet ride, and a new line of gluten free breads.

2630 – Eden Chili

*2664 – Panda Licorice – stop by and say “I love panda” and get a surprise – only first 10 people!

2705 – New England Naturals

2716 – Traditional Medicinals – Teas

2728 – Mom Made Foods – @mommadefoods – new big thing in frozen

2812 – PRO BAR – try the new fruit flavors – Lemon and Cherry, yummy

2820 – Mountain Rose Herbs

2865 – Pamela’s Products see Marion and Pamela, Booth!
Great tasting gluten-free foods. Everything we make is gluten-free, some are organic, and all are delicious!

2964 – Chocolove xoxoxo mini bars

3213 – Mineral Fusion

3234 – Aubrie Organics – Prunes – free samples
3267 – ActiveIon – water cleaning HOM Cleaner Get $20 off a purchase

*3405 – Citris Magic – FREE Citrus Magic 15 piece display just for stopping by – solid air fresheners

3515 – Beeceuticals

3520 – Dermae

*3532 – Frontier Coop – free stuff

3605 – Zumbar Soap

3633 – Frontier Coop – free stuff

3770 – Nanas Cookies Co – Cookies

3913 – Oregon Soap Company – Soaps

3956 – Sugar Cane – Organic Sugars

4147 – Venus Wafers

*5248 – SCS Certified – Happy Hour Friday 4-6pm. Say you saw the post and twitter and get a cool flash drive.

*5325 – Qbel Chocolates – Stop by and try some delicious chocolates that are healthy

5362 – ohgave – new agave products

5399 – Hall E – Bravo Green Premium Towels

5606 – SoCalCleanse – additional 10% off no min order. So Cal Cleanse

On the hunt for natural products, in particular, hair products for post cancer treatment patients, easy transportable healthy treats, that store and require no refrigeration, store in a drawer at your office. If you have something post it here.

Get there early

Other interesting events:

During the show the hashtag # used is #expowest

Have you entered Lakeside Shopping Center’s

$100 Weekly Great Giveaways Contest yet?

Enter every week at ShopLakesideCenter.com

WIN $100 in Gift Certificates

Visit online at shoplakesidecenter.com to learn more and enter the contest each week. No purchase is necessary to enter

Best Way to Lakeside

Vusut our website for the most up-to-date route during construction

VONS at Lakeside shopping center ( North Pass Ave by the 134 Freeway)

Lucas Tratoria

Flair Cleaners

Togo’s Eatery

Nail Garden

Jenny Craig

Pet Mania

Bea’s Cafe – coming soon

Bank of America

Starbucks Coffee

Sardo’s Grill and Lounge

Emon Japanese Restaurant

Hope Lock and Key

Eddie’s Tobacco

Bistro Provence

Fantastic Sams

Dana Drug Store

Rocket Fizz

500 Different Bottled Sodas

100 Types of Candy

Nostalgic Posters and Signs Too

Mon- Thur & Sunday 11am to 9pm

Friday and Saturday – 11am to 10pm

2112 W. Magnolia Blvd

(818) 846-SODA (7632)

Since 1988 Pamela’s Products has set the standard in great tasting gluten-free foods. Everything we make is gluten-free, some are organic, and all are delicious!

Get ready for a massive tomato shortage.

Skirball Cultural Center presents

MAKING FACES

Playful Portraits of People You Know by Hanoch Piven

March 10–July 18, 2010

Free admission

Israeli artist makes witty caricatures from everyday objects

Left: Albert Einstein, published in The Atlantic Monthly, 1998; light bulb, cables, gears, and gouache on paper.

Right: Madonna. published in Ma’ariv, Israel, 2008;

Hamsa, toy nun, Star of David, Kabbalah string, spiked bracelets, and gouache on paper.

LOS ANGELES—Israeli illustrator Hanoch Piven (b. 1963) has made “drawing with objects” his specialty. Known worldwide for his ingenious caricatures, Piven depicts celebrities in collages that are at once affectionate, irreverent, and incisive. From March 10 through July 18, 2010, the Skirball Cultural Center presents Piven’s artistry in Making Faces: Playful Portraits of People You Know by Hanoch Piven; admission to the exhibition is free. Featuring cultural icons such as Sigmund Freud, Michael Jackson, President Barack Obama, and Madonna, the exhibition will highlight six original collages—including a never-before-seen portrait of Arnold Schwarzenegger—as well as sixteen large-scale photographs of Piven’s most memorable portraits. In addition, Piven will give a public lecture and lead art workshops for adults and children in the early days of the exhibition.

Making Faces showcases Piven’s playful perspective on celebrity and popular culture. Using common everyday objects, Piven evokes a subject’s facial characteristics, personality quirks, and even

—more—

biography. He requires few objects to do so: Albert Einstein is instantly recognized by his electrical-wire mop of hair, Barbra Streisand by her microphone nose. Piven’s choice of items makes for not only humorous but keen commentary on his subjects’ lives. Richard Nixon’s head is a child’s tape player; Homer Simpson has donuts for eyes and a trash-can mouth. Charles Darwin’s passion for the life sciences is captured in his portrait, with feathers representing his signature beard, sea shells standing in for eyes, and a wind-up monkey toy acting as his nose.

Piven describes how he developed his portrait technique: “I started working in this style in the fall of 1990, after Saddam Hussein conquered Kuwait and shortly before the Gulf War began. I happened to drop a box of matches on top of my painting of Saddam, which made me realize that the matches not only made a perfect mustache, but also represented how Saddam was about to light the world on fire.”

Piven teaches his easy-to-learn collage style around the world in workshops for adults and children. He explains, “I teach ‘non-artists’ to draw with objects. The technique allows them to overcome past artistic frustrations by making the process playful and redefining what ‘drawing’ can be.”

The Skirball will give visitors various opportunities to learn from and experience the artist’s techniques hands-on. On Thursday evening, March 11, the artist will discuss his unique methodology in an illustrated lecture entitled “Hanoch Piven—I Make Faces.” The artist will offer family-friendly workshops on Sunday, March 14, and a one-day adult course on Sunday, March 21.

Piven will make several additional appearances in Southern California in a tour supported by the Consulate General of Israel, Los Angeles. In addition to the Skirball, Piven is expected to visit ArtPower! at University of California, San Diego (Monday, March 8); Art Center College of Design, Pasadena (Thursday, March 11); and MATI – Israeli Cultural Center, in collaboration with Israeli House and the Consulate General of Israel (Saturday, March 13).

About the Artist

Born in Uruguay and now based in Barcelona and Tel Aviv, Hanoch Piven has been making his distinctive collage caricatures since 1990. They have appeared on the covers of major publications on both sides of the Atlantic, including Time, Newsweek, The New Yorker, Rolling Stone, The Times (London), The Guardian and Israel’s Ha’aretz and Ma’ariv. His work is in the permanent collection of the Library of Congress in Washington, DC. A recipient of the prestigious Gold Medal from the New York Society of Illustrators in 1994, Piven has published six children books in the

United States, notably: What Presidents Are Made Of, selected by Time as one of the Ten Best Children’s Books of 2004; What Athletes Are Made Of (2006); and My Dog Is as Smelly as Dirty Socks (2007). FACES by Hanoch Piven: 78 Portraits from Madonna to the Pope was published in the U.S. in 2002.

Over the last several years, Piven has led dozens of creative art workshops all over the world. He has worked with populations ranging from infant cancer patients in hospitals to street kids in Guatemala

City. In 2008, Piven’s first television program, Superstuff, was created for the Israeli pre-school channel HOP. That same year, Piven created twenty chapters for the award-winning Catalan TV

—more—

program Una Ma de Contes (A Handful of Stories), whose goal is to encourage children to look at the world with fresh eyes.

More information on Hanoch Piven is available at www.pivenworld.com and on his blog, www.drawger.com/piven/.

Related Programs at the Skirball

The Skirball will present the following exhibition-related programs:

• HANOCH PIVEN—I MAKE FACES

Thursday, March 11, 7:30 p.m.

$12 General; $10 Skirball Members; $6 Full-Time Students

Celebrating the opening of the exhibition, Hanoch Piven gives a lively illustrated lecture about his one-of-a-kind art and his notable career.

• FACE TIME WITH HANOCH PIVEN

Making Portraits with Everyday Objects

Sunday, March 14, 11:30 a.m.–12:30 p.m. or 2:30–3:30 p.m.

$15 General; $10 Children 2–12

$10 Skirball Member Adult; $8 Skirball Member Child

Ages 4 and up; children must be accompanied by an adult

Limited space; advance registration recommended

Hanoch Piven leads families on a tour of Making Faces, then teaches participants how to use repurposed materials to create their own Piven-inspired works of art.

• MAKING FACES

Playful Portraits Art Workshop

Sunday, March 21, 2:00–4:00 p.m.

$25 General; $20 Skirball Members; $15 Full-Time Students

Limited space; advance registration required

In this one-day workshop designed especially for adults, Hanoch Piven dmonstrates the relationship between everyday objects and people’s personalities.

For more information about these programs, including ticketing and registration, visit www.skirball.org.

THE EXHIBITION IS MADE POSSIBLE IN PART BY GENEROUS SUPPORT FROM THE CONSULATE GENERAL OF ISRAEL, LOS ANGELES.

Visiting the Skirball

The Skirball Cultural Center is located at 2701 N. Sepulveda Blvd., Los Angeles, CA 90049 (exit 405 Freeway at Skirball Ctr Dr). Parking is free. The Skirball is also accessible by Metro Rapid Bus 761. Museum hours: Tuesday–Friday 12:00–5:00 p.m.; Saturday–Sunday 10:00 a.m.–5:00 p.m.; closed Mondays and holidays, including March 30 and May 19. Admission to Making Faces: Playful Portraits of People You Know by Hanoch Piven is free to the public. Admission to all other exhibitions: $10 General; $7 Seniors, Full-Time Students, and Children over 12; $5 Children 2–12. Exhibitions are always free to Skirball Members and Children under 2, and to all visitors on Thursdays.

The Skirball is also home to Zeidler’s Café, which serves innovative California cuisine in an elegant setting, and Audrey’s Museum Store which sells books, contemporary art, music, jewelry, and more.

—more—

About the Skirball

The Skirball Cultural Center is dedicated to exploring the connections between 4,000 years of Jewish heritage and the vitality of American democratic ideals. It welcomes and seeks to inspire people of every ethnic and cultural identity. Guided by our respective memories and experiences, together we aspire to build a society in which all of us can feel at home. The Skirball Cultural Center achieves its mission through educational programs that explore literary, visual, and performing arts from around the world; through the display and interpretation of its permanent collections and changing exhibitions; through an interactive family destination inspired by the Noah’s Ark story; and through outreach to the community.

# # #

FOR IMMEDIATE RELEASE: February 4, 2010

Media Contacts:

Katie Klapper, (323) 874-9667, katie@katieklapper.com

Mia Cariño, (310) 440-4544, communications@skirball.org

Is Tiger Woods returning? When

If you are in the food business and in particular natural food products, then you are probably attending the Natural Products Expo in Anaheim 2010 which started yesterday.

What are some of the most anticipated products?

Are there some products not to be missed?

Will there be some new trends established at this expo?

These are some of the questions we are looking to answer as we attend and browse and discuss the hundreds of products being displayed and sampled this year.

Congratulations to all the companies attending the Natural Products Expo West in Anaheim this year.

It was interesting to shop at Costco and see prices marked down on soon to be expiring perishable food items. For instance a chicken lasagna dish was discounted to $6 from probably $10 or more.

A container of salsa was discounted to $2 from $5 or so.

Good discounts and way for Costco to clear items out.

This was my first time seeing this and it was a welcome day to my shopping experience.

Costco just came out with their new coupon book and there are some pretty good deals in there, from food to household items.

Don’t miss out if you are a Costco member.

Paramore takes the 2010 Honda Civic Tour Full-Throttle on the
Hottest Coast-to-Coast “Green” Tour

Paramore’s Customized Honda Civic Si Coupe to be Won by Lucky Fan

(NEW YORK, NY) March 11, 2010 — Paramore jump-starts the hottest music scene this summer as the
headliner for the 2010 Honda Civic Tour. American Honda Motor Co., Inc. announced the participation
of the 2008 and 2009 Grammy-nominated band today. The tour will kick off July 23 in Raleigh, NC and
visit 31 U.S. cities and one Canadian city.
Over the past decade, the Honda Civic Tour has provided nearly two million fans with an exclusive,
interactive concert experience with up close and personal access to their favorite bands. Honda Civic
Tour continues this commitment in 2010 by supporting extraordinary musical artists Paramore. The
band will take the stage with the infectious material off their gold certified third album, brand new eyes,
the studio follow-up to 2007’s RIOT! (which has sold over two million copies worldwide). brand new
eyes brings driving, fist-pumping anthems to truly stun fans on this year’s 2010 Honda Civic Tour.
Joining Paramore on tour are Tegan and Sara, the hugely popular singer-songwriter sisters who released
their sixth studio album, Sainthood, in 2009. Other amazing supporting artists will be announced at a
later date. Members of Paramore’s fan club will have access to an exclusive pre-sale March 22, with
advance tickets also available March 23 on www.HondaCivicTour.com. The general on-sale date is
March 27, beginning at 10 a.m. (check your local listings). As always on the Honda Civic Tour, tickets will
be priced for maximum affordability for all fans. Become a fan today and register for pre-sale info and
codes, as well as tour updates, at www.Facebook.com/HondaCivicTour.
“We’re so stoked to be a part of the 2010 Honda Civic tour. It’s a big deal to have our name at the top of
that bill. Not only does Honda bring great bands and their fans together every year to rock, but they’re
really carrying the banner and helping to make concerts environmentally friendly,” said Paramore lead
singer Hayley Williams. “We’re looking forward to rocking out GREEN with you this summer. See you at
the show!”
Beyond sensational live music, Honda Civic Tour is also deploying an exciting environmental action plan.
Partnering with Reverb (a leader in the “greening” of concert tours), the 2010 Honda Civic Tour will
again be a green tour, with onsite concert innovations to help green the music industry and reach its
millions of fans by promoting simple actions. Details at www.HondaCivicTour.com.

The 2010 Honda Civic Tour featuring Paramore aims to encourage fans that it’s easy to be green. A
portion of every ticket purchased will be donated into an eco-fund designated for sustainability efforts.
Being green can’t get any easier than buying a ticket to the 2010 Honda Civic Tour.
Continuing with the Honda Civic Tour tradition, Paramore has customized and autographed their very
own one-of-a-kind Honda Civic Si Coupe, which will travel with them on the 2010 tour. Honda Civic Tour
gives fans the unique opportunity to go beyond the typical tour experience with the chance to win this
one-of-a-kind Paramore Honda Civic Si Coupe. Please visit www.Facebook.com/HondaCivicTour to
become a fan and receive updates with more information on the sweepstakes opening soon.
Paramore’s acclaimed third album, brand new eyes, features two Top 10 Modern Rock hits, “Ignorance”
and “Brick By Boring Brick.” The collection was among 2009’s biggest popular and critical successes,
debuting at #2 on the Billboard 200 and coming in as the “Album of the Year” in Alternative Press’
“Readers Poll ’09,” as well as the #2 favorite on the magazine’s own “Best Albums of 2009” tally. The
New York Times’ Jon Caramanica placed “brand new eyes’ on his 2009 Top 10, praising it for “choruses
(that) roll up like tidal waves.” SPIN magazine counted brand new eyes among its “40 Best Albums of
2009,” noting that Paramore have “entered the rarified world of rock that matters.” Further honors
keep piling up, with Paramore recently being declared “Favorite Rock Band” at the 2010 People’s Choice
Awards and “Best International Band” at the NME Awards.
Past Honda Civic Tour headliners include The Black Eyed Peas, Fall Out Boy, Blink-182, Everclear,
Incubus, Good Charlotte and New Found Glory, Dashboard Confessional, Maroon 5 and, most recently,
Panic at the Disco.
Produced by Marketing Factory, the Honda Civic Tour brings innovation and environmental
consciousness to the masses by combining the hottest in automotive technology with the hottest in
music.
Visit the official Honda Civic Tour website at www.hondacivictour.com or paramore.net for more
information.
About Honda Civic
The Honda Civic meets the needs of a diverse audience with economical and fun-to-drive performance
in a wide variety of choices and styles. Offering five distinct models, the lineup includes the
technologically advanced Civic Sedan and Coupe models, a Civic Hybrid, a high-performance Civic Si and
a dedicated natural gas-powered Civic GX. All Civics were recently enhanced inside and out for the 2009
model year with new exterior styling, colors and increased availability of tech-friendly features. The
Civic’s reputation for durability, quality and reliability helps it stand apart from the crowd.
About Reverb
Reverb is a 501(c)(3) non-profit organization founded in 2004 by environmentalist Lauren Sullivan and
her musician husband, Adam Gardner of Guster. Reverb provides turn-key greening programs for artists’
tours while conducting grassroots outreach and education with music fans everywhere. Reverb’s
greening program is generously funded with tour proceeds.

Media Contacts:
Rogers & Cowan, Honda Civic Tour
Fran Curtis / Caitlin McNamara / Lauren Wilsman
212-445-8423 / 212-445-8232 / 212-445-8486

fcurtis@rogersandcowan.com / cmcnamara@rogersandcowan.com / lwilsman@rogersandcowan.com

Paramore
Christina Kotsamanidis
212.707.2241

Christina.Kotsamanidis@atlanticrecords.com

American Honda Motor Co., Inc.
Christina Ra
310.795.8584

christina_ra@ahm.honda.com

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Pedestrian Safety Campaign.

Drivers need to pay attention as police officers are going to be enforcing South Los Angeles.

Silver Sun Pickups – hot LA band

Lady Gaga – Telephone Video is very hot!

Music video by Lady Gaga featuring Beyonce performing Telephone. Watch this video with lyrics at http://www.vevo.com/watch/lady-gaga/t…
grammer is hot too. grammer lookups

Los Angeles Parking Tickets

Apparently there is a big

40,000 parking ticjets

12% are broken

If the meter says FAIL you should be able to park there.

Different districts have different methods.

1/2

40% of complaints deemed valid

citations can be

pull and and the meter says fail, call the hotline to report the trouble 877.

Los Angeles Meters and Parking

Hydra Dumps 15,000 Affiliates

Hydra Affiliate Network Terminates Thousands of Affiliates