To raise money for the national and Southern California USO programs to support our military and their family.
Harley-Davidson had become an official corporate sponsor of the Muscular Dystrophy Association, and Oliver Shokouh- the young owner of a fledgling Harley-Davidson dealership in Glendale decided to put together a fund raising event and hold it back behind his little shop. Despite such exciting attractions as a dunk tank, a softball toss and target shooting, the first annual Biker’s Carnival only raised $1500 for MDA. Not exactly an auspicious beginning.
Still, Oliver was determined. Word would get out, he thought, and he would work a little harder and the second annual Biker’s Carnival would be bigger and better…
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The Love Ride is the longest-running motorcycle fundraising event in the world and has raised $24 million for charity in 28 years. Leno will be joined by celebrity motorcyclists who in past years have included Steven Tyler, Peter Fonda, Dennis Hopper, Robert Patrick, Lorenzo Lamas, Ann-Margret, Nancy Sinatra, Larry Hagman, Willie G. Davidson, and hundreds of others. The USO is the preferred veterans charity of many celebrities, including Charlie Sheen who just this week donated $1 million to the USO.
Love Ride participants—which have exceeded 20,000 in past years—will sign-up at Harley-Davidson of Glendale before arriving at Castaic Lake for a trade show, bike show, stunt show, food truck fair, and a concert featuring Jackson Browne, jacksh*t, Chevy Metal, The Loveless, and special guests. Past performers have included Bruce Springsteen, Foo Fighters, B.B. King, ZZ Top, Sheryl Crow, Crosby, Stills & Nash, Sammy Hagar, and many others.
The Love Ride was founded in 1984 by Oliver Shokouh, the owner of Harley-Davidson of Glendale, with 400 motorcyclists who raised $42,000 for charity.
Love Ride 30 is supported by the 22-dealership Southern California Harley-Davidson Dealers Association and numerous major sponsors to be announced. Participants can register now at LoveRide.org for just $20. The minimum fundraising commitment to ride and join the party is only $60, which can also be paid in full during registration, with no fundraising required. The $60 from every participant includes a Love Ride 30 pin, patch and one opportunity ticket; there are more prizes at different levels of fundraising. For registration and more information about Love Ride 30, go to www.loveride.org or Harley-Davidson of Glendale at 3717 San Fernando Road in Glendale, California.
- 3717 San Fernando Road
- Glendale, California 91204