Wednesday, August 5 @ 1pm EDT, 10am PDT
FREE Webcast | Register now!
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you’re receiving the value you’re paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This free webinar covers:
- Why social media releases may not be as effective as traditional releases
- How to format a press release to get more links to your site
- What features to look for when picking a press release service
- What happens behind-the-scenes after you submit a release to your newswire
- Marketing & PR techniques that are more useful–and cheaper–than many typical PR methods
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Speaker: Mike Volpe VP of Inbound Marketing Manager, HubspotMike Volpe (@mvolpe) is VP of Inbound Marketing at HubSpot, an Internet marketing software company, where he leads the company’s lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, social media, landing pages and analytics. He is also a co-host of the weekly live marketing podcast HubSpot TV and maintains a personal blog at https://www.mikevolpe.com/. |
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Speaker: Rebecca Corliss Inbound Marketing and Public Relations Professional, HubSpotRebecca Corliss is an inbound marketing and public relations professional at HubSpot, an Internet marketing software company in Cambridge, MA. At HubSpot, she specializes in social media for marketing and creative content development, such as viral videos, music videos and podcasts. She also manages HubSpot’s events and sponsorships. Before joining HubSpot, she worked at PR agency SHIFT Communications. Rebecca graduated from Boston University with a BS in Public Relations. In her free time, she sings in her a cappella group Common Sound. Be sure to check out her blog, Music is Social and follow her on Twitter as @repcor. Rebecca also contributes to the HubSpot Inbound Marketing Blog and is a producer for HubSpot TV. |
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Moderator: Lee Odden SES Advisory Board & CEO, TopRank Online MarketingLee Odden (@leeodden) is the CEO of TopRank Online Marketing, a digital marketing and public relations firm specializing in strategic Internet marketing consulting, training, and implementation services, including online PR, SEM, and social media marketing. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Northwest Airlines, PRWeb, and the national PRSA. |
