Zappedy startup described by Innovation Endeavors website:

Zappedy powers revolutionary applications that help brick and mortar merchants better understand, attract and retain customers.

Using data gathered from a mixture of direct feeds and credit card aggregators, Zappedy enables next-generation commerce, entertainment and mobile advertising applications that recognize customers’ offline purchases as well as their online activities.

Talks about how a business can submit a listing via email! Facility the transactions through email.
Small businesses are having difficulty because the process is complicated.

With Zappedy applications, there are no manuals to read, software packages to install or point of sale devices to purchase and maintain

Co-Founder of Zappedy – Za’ama Moran
“Putting local businesses online in less than 5 minutes”
Video interview: