Dec 14 2010
VW Jetta for $6,000 – Save 10,000!!

This coming Wednesday, the discount fashion Web site Gilt.com will begin offering three 2011 Volkswagen Jettas at a particularly steep discount. The cars will be sold for $5, 995.

The cars will be sold, one each day beginning at noon, on Wednesday, Thursday and Friday.

That’s precisely $10,000 off the cars’ base price of $15,995.

On the first day, the sale will only be available to Gilt.com members using mobile devices. On the latter two days, the cars will be available through all Web browsers.

Proceeds from the sales will be donated to the charity Dress for Success, Volkswagen said in its announcement.

The Jetta, which was redesigned for 2011, has been a sales success for VW who have attacked VW for cheapening the car’s interior in an attempt to keep the price down.

Consumer Reports in its summary review of the car.

Last month, Volkswagen gave away 275 model year 2012 VW New Beetles on the Oprah Winfrey show.

Here’s the press release:

For Immediate Release
VOLKSWAGEN JETTA OFFERED ON GILT
First of its kind, three-day sale includes a mobile-only component
NEW YORK, NY – December 13, 2010 – Beginning December 15th, Gilt Groupe, partnering with Volkswagen of
America, will sell three all-new 2011 Jettas to its members. Each day beginning at noon ET, one car will be sold at an
affordable price of $5,995. Volkswagen dropped the “1” from the incredible starting price of $15,995, further
delivering on its “Great for the Price of Good” message. The flash sale will occur on three consecutive days.
Volkswagen is the first automotive brand to be sold on Gilt, or any flash sale site in the U.S.
“We are extremely excited to be partnering with Volkswagen to sell the all-new Jetta,” said Carl Sparks, President,
Gilt Groupe. “Every day we offer insider access to a variety of exclusive products, and this sale allows us to extend
that with the opportunity to buy a sophisticated and stylish car at an insider price.”
“Partnering with Gilt was a natural fit for Volkswagen as both brands have customers who value style, sophistication,
and quality products at an attainable price,” said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc.
“By creating a special price of $5,995 for each Jetta on Gilt, Volkswagen has taken our tagline, ‘Great for the Price of
Good’ to a new level that will certainly create excitement and attention.”
On December 15th, the sale will only be accessible through Gilt mobile applications on the iPhone, iPod touch, iPad,
and Android devices. On December 16th and 17th, the sale will take place on Gilt.com as well as through the mobile
applications. Each Jetta will be presented in a one of a kind “Gilt Gold” wrap and nearly $18,000 in proceeds from
the Jettas sold will be donated to the charity Dress for Success. Post-sale, Volkswagen will offer Gilt members who
add the Jetta to their “Wait List” a special incentive that can be redeemed at participating Volkswagen dealerships
nationwide.
The all-new 2011 Jetta delivers sophisticated style, precision German engineering, and Carefree Maintenance, all at an
extremely accessible starting price starting at $15,995. In addition, the Jetta offers best-in-class rear legroom and
features clean lines, refined side architecture, and premium style combined with Volkswagen’s trademark precision
German engineering. The all-new 2011 Jetta sets a new standard in its class and became available in U.S. showrooms
in October.
To access this sale you must be a member of Gilt. To become a member log onto www.gilt.com/vw
# # #
About Gilt Groupe, Inc.
Gilt Groupe is an innovative e-commerce company offering highly coveted products and experiences at insider prices. Each day,
Gilt offers its members a new, curated selection of merchandise, including apparel, accessories and lifestyle products for women,
men and children, home entertaining and decor, along with luxury travel packages and fantastic offers on local services and
experiences. Most sales start at noon ET and last only 36 hours, making Gilt.com an addictive destination for aspirational
shoppers from coast to coast.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG,
headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s
largest automaker. Volkswagen sells the Eos, Golf, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, CC,
Tiguan, Touareg, and Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagens come standardequipped
with Electronic Stabilization Program. This is important because the National Highway Traffic Safety Administration
(NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America
online at https://www.vw.com or media.vw.com to learn more.
Media Contacts: Jennifer Miller I Gilt Groupe, Inc. I jmiller@gilt.com I 646.524.9102
Mya Walters I Volkswagen of America, Inc. I mya.walters@vw.com I 703.364.7692

For Immediate ReleaseVOLKSWAGEN JETTA OFFERED ON GILTFirst of its kind, three-day sale includes a mobile-only componentNEW YORK, NY – December 13, 2010 – Beginning December 15th, Gilt Groupe, partnering with Volkswagen ofAmerica, will sell three all-new 2011 Jettas to its members. Each day beginning at noon ET, one car will be sold at anaffordable price of $5,995. Volkswagen dropped the “1” from the incredible starting price of $15,995, furtherdelivering on its “Great for the Price of Good” message. The flash sale will occur on three consecutive days.Volkswagen is the first automotive brand to be sold on Gilt, or any flash sale site in the U.S.“We are extremely excited to be partnering with Volkswagen to sell the all-new Jetta,” said Carl Sparks, President,Gilt Groupe. “Every day we offer insider access to a variety of exclusive products, and this sale allows us to extendthat with the opportunity to buy a sophisticated and stylish car at an insider price.”“Partnering with Gilt was a natural fit for Volkswagen as both brands have customers who value style, sophistication,and quality products at an attainable price,” said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc.“By creating a special price of $5,995 for each Jetta on Gilt, Volkswagen has taken our tagline, ‘Great for the Price ofGood’ to a new level that will certainly create excitement and attention.”On December 15th, the sale will only be accessible through Gilt mobile applications on the iPhone, iPod touch, iPad,and Android devices. On December 16th and 17th, the sale will take place on Gilt.com as well as through the mobileapplications. Each Jetta will be presented in a one of a kind “Gilt Gold” wrap and nearly $18,000 in proceeds fromthe Jettas sold will be donated to the charity Dress for Success. Post-sale, Volkswagen will offer Gilt members whoadd the Jetta to their “Wait List” a special incentive that can be redeemed at participating Volkswagen dealershipsnationwide.The all-new 2011 Jetta delivers sophisticated style, precision German engineering, and Carefree Maintenance, all at anextremely accessible starting price starting at $15,995. In addition, the Jetta offers best-in-class rear legroom andfeatures clean lines, refined side architecture, and premium style combined with Volkswagen’s trademark precisionGerman engineering. The all-new 2011 Jetta sets a new standard in its class and became available in U.S. showroomsin October.To access this sale you must be a member of Gilt. To become a member log onto www.gilt.com/vw# # #About Gilt Groupe, Inc.Gilt Groupe is an innovative e-commerce company offering highly coveted products and experiences at insider prices. Each day,Gilt offers its members a new, curated selection of merchandise, including apparel, accessories and lifestyle products for women,men and children, home entertaining and decor, along with luxury travel packages and fantastic offers on local services andexperiences. Most sales start at noon ET and last only 36 hours, making Gilt.com an addictive destination for aspirationalshoppers from coast to coast.About Volkswagen of America, Inc.Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG,headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’slargest automaker. Volkswagen sells the Eos, Golf, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, CC,Tiguan, Touareg, and Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagens come standardequippedwith Electronic Stabilization Program. This is important because the National Highway Traffic Safety Administration(NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of Americaonline at https://www.vw.com or media.vw.com to learn more.Media Contacts: Jennifer Miller I Gilt Groupe, Inc. I jmiller@gilt.com I 646.524.9102Mya Walters I Volkswagen of America, Inc. I mya.walters@vw.com I 703.364.7692

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