Same great topic, new great speaker! Please RSVP your attendance, space is limited.
The World of Television and Internet Convergence
Chris Gregory, Program Manager, Media Product Leadership, The Nielsen Company
Studying “convergence” and fusing TV and Internet databases in can answer many questions faced by advertisers and programmers today. How effective are promos in driving viewing to particular programs? Are TV and the Internet complimentary or cannibalistic? Can the internet increase reach on a base TV buy? How much simultaneous usage occurs between my network and my web site? What is the sales impact of each platform? The list goes on and on!
Join Chris Gregory as he discusses the convergence panel and TV/Internet Fusion being fielded by The Nielsen Company. Chris will share some learnings to date highlighting important events such as election day, the inaugaration and the Super Bowl.
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Event: |
MRC Lunch |
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When: |
February 26th (Thursday)Deadline for RSVP: February 23rd, 4pm
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Where: |
Social Hollywood6525 Sunset BoulevardHollywood, CA 90028https://www.chinagrillmgt.com/social/main.cfm?pp=0*No Host Parking*Parking – Please park on the street or one of several lots behind Social. There is also a lot on Sunset to the east of Social. |
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Time: |
11:45-2pm Please be prompt! |
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Cost: |
$45 (MRC Member) $65 (Non-member) Cash or Check only – All walk-ins (no RSVP) $75 **No shows will be invoiced if not cancelled 24 hours prior
Paypal is back up and running! Please send cost of lunch plus $5 processing fee to mrcofla@gmail.com Link available at www.mrcla.org |
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RSVP: |
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