Super Bowl LIV 2020 54th February 2, 2020
Super Bowl 54 is shaping up to be one of the most watched, with the playoffs closing in it could be either AFC Kansas City Chiefs or San Francisco 49ers vs NFC Tennessee Titans or Green Bay Packers after the Jan 19 playoff games.
As the game nears so does the anticipation of ads, with Trump and Bloomberg scheduled to spend millions in advertising during the game. The half-time show which is as interesting as the game will be Jennifer Lopez and Shakira with the game taking place at Hard Rock Stadium, Miami Gardens, Florida.
Advertisers include, Kia Motors, GM, Anheuser-Busch, Audi, Coca-Cola, Avocados from Mexico, Facebook, Hyundai, Pop-Tarts, Olay, New York Life, Pringles, Pepsi-SodaStream, Sabra, Snickers, Toyota, Trump, Bloomberg, Turbotax, Porsche, WeatherTech.
Considering each ad costs a minimum of $10 million, do these companies really benefit from this exposure and expense?
With Super Bowl 55 also scheduled to be played in Florida, Los Angeles is scheduled to host Super Bowl 56 at the under construction SoFi Stadium in Inglewood, California, slated for February 6, 2022, but that date could change. The last time Los Angeles hosted a Super Bowl was in 1993 at the Rose Bowl in Pasadena.
