Free webcast!
SEO and Conversion Rates: Hand-in-hand
Tuesday, April 7, 2009 – 1:00 PM EDT
Moderator: Chris Sherman, Search Engine Land
Speakers: Herndon Hasty, Range Online Media and Chris Knoch, Omniture
It’s not enough to update your site to be SEO friendly – any changes to your site need to take into account what your customers will see, not just search engines. In tough times, your conversion rate counts, and SEO can affect it for better or worse while boosting your traffic. Whether you’re running a boutique shopping site or a large travel website, it’s a fine balance that’s critical to understand and maintain. Learn about the ways that SEO and user experience work hand-in-hand to grow your traffic while keeping and even growing your conversion rate.
Attend this webcast and learn:
* how to analyze the quality of your traffic, using conversion paths and funnels
* the role of good site structure and page layout in both natural search traffic and shopping flow
* how to equip your customers to improve and share your shopping experience for you
* on-site merchandising – how to make sure your customers find what they’re looking for – and make sure you’re cross-selling effectively
* what types of conversion optimization tools can help you identify what’s working – and what isn’t
* SEO basics for successful conversions on ecommerce site – how to combine SEO with a great shopping experience
* how forward-thinking e-commerce sites are incorporating social sharing and bookmarking badges into their sites
Chris Sherman is Executive Editor of Search Engine Land.
Herndon Hasty is Senior SEO Evangelist for Range Online Media.
Chris Knoch is Principal SEM Consultant, Omniture.
