South Lake Avenue in Pasadena, CA – Saturday, December 2, 2017, 12:00pm – 5:00pm

Guests are invited to enjoy the splendor of the holiday season during South Lake Avenue’s annual family friendly Holidayfest in Pasadena. This year the festive event takes place on Saturday, December 2nd at The Shops on Lake Avenue, 345 S. Lake Avenue. Presented by the South Lake Business Association, visitors are invited to celebrate the holidays by taking advantage of in-store specials and promotions at over 50 South Lake Pasadena merchants. Additional festive activities include horse & carriage rides, live music, photos with Santa, holiday characters, carolers, holiday crafts for kids, a themed scavenger hunt, giveaways and much more!

This year’s musical guests include free live performances at Santa’s Village from some of the best local emerging talent.  The music begins at 1pm with soul pop songstress Jessica Childress who is known for her enormous voice and dynamic live show combining traditional R&B with rock n’ roll. Popular psych pop artist James Supercave graces the stage at 2:30pm while Los Angeles’ own Warbly Jets round out the lineup with their infectious blend of rock ‘n’ roll and energetic pop.

In addition, attendees can enjoy in-store sales and promotions offered at over 50 of South Lake Avenue’s restaurants, eateries and retailers listed below.  Traditional carolers and holiday characters will roam the district creating a festive atmosphere not to be missed.  Event goers can enjoy horse and carriage rides throughout the celebration, as well as participate in the popular scavenger hunt with an opportunity to win numerous prizes and giveaways valued at thousands of dollars.

“Our holiday celebration definitely gets event attendees in the holiday spirit and invites everyone to explore the district while sharing memories with friends and family. Guests can tackle their holiday shopping lists by taking advantage of special in-store promotions offered on the day of the event” – Gina Tleel, Executive Director of the South Lake Business Association.

The South Lake Business Association gives special thanks to Corporate Center Pasadena, Logix Federal Credit Union, The Commons, Pasadena Star News, Pasadena Outlook, Pasadena Weekly and The Shops on Lake Avenue.

Special thanks to businesses offering in-store promotions, festivities and/or prizes: Aaron Brothers, Alexandria II Bookstore, Arnold’s Fine Jewelry, Blind Color Nation, Bravo Salon Spa, Breakthru Fitness, Carnelian Salon, Celestino Ristorante & Bar, Coldwell Banker, Contessa Italian Foods, Corner Bakery Café, Craft Fair Gift Shop, Crystal Chalet, Culture Salon, Custom Comfort Mattress, Del Frisco’s Grille, Dunkin’, Du-par’s Restaurant & Bakery, DusitD2 Hotel Constance, Einstein Bros Bagels, European Wax Center, Fantastic Sams on Lake, Ferguson Bath, Kitchen & Lighting, Float, Floyd’s 99 Barbershop, Folia Collective, FrameStore, Great Destinations, Little Kuts Family Hair Salon, Logix Federal Credit Union, Nick’s South Lake Avenue, Nothing Bundt Cakes, One West Bank, Orvis Sporting Traditions, Paul Mitchell the School – Pasadena, Pet Food Express, Pie ‘n Burger, Pottery Barn Kids, Real Food Daily, Salad Farm, Salon Yuriy, Sanrio, SanSai Japanese Grill, Soul Cycle, Talbots, Ten Thousand Villages, The Bloke, The Counter, Urban Plates, Veggie Grill, Vitamin Shoppe, Which Wich Superior Sandwiches, Williams-Sonoma, Winchell’s, Woody’s Home, Yogurtland, and ZO Skin Centre.

Date: Saturday, December 2, 12:00pm – 5:00pm
Event Location: 345 S. Lake Avenue, Pasadena, CA 91101
Free Admission plus Parking

General Public: for more information visit: www.southlakeavenue.org