Global Webcast: The Global Campaign for Consumer Electric Vehicle Adoption
Participants: Andy Palmer, Executive Vice President, Nissan Motor, Co., Bob Lutz, Former Vice Chairman, GM, Simon Marks, President & Chief Correspondent, Feature Story News, Dean Devlin, Screenwriter, Producer, Television Director (Independence Day, Stargate), Scott Cronce, VP Technology, Electronic Arts
05-09-2012
Streaming
Winning the hearts and minds of customers.
Simon Marks is the moderator
World Electric Vehicle Association WEVA
#EVS26 – ask a question of the panel.
EV industry on the cusp of greatness
370 units of LEAF in last month.
28,000 since released,
LEAF is at capacity
Early Adopters
Not rolled out
later this year capacity will increase
150,000 LEAFS per year can be made. demonstrate that demand is there.
Look at the car, does it make sense.
Range anxiety
32% of drivers in Europe never exceed 100Km per day!
Last year LEAF sales of 9,000, not 25,000 as projected.
What are factors.
Early issues in production of batteries.
wiped out supply chain for 3 months.
Infinity LE
The SMILE
51 cars in the next 5 years
Bob Lutz, americans will go where the price of gas goes
$4.79 per gallon of gas in LA
Price of gas
5% will buy for societal of environmental
What is in it for me question?
$9/gallon in Europe the scale tips
Limited range is the biggest challenge.
300 mile range for expensive EV of
200-300 range of EV vs IC
Tipping point
Economics of
Maxi Scooters 40 miles and 70 miles
the cost 3x as much as a gasoline scooter
I love the electric but people
JB Strobel from Tesla, the price of batteries have to go down.
Batteries cost have to go down
$2 per kilowatt
$380 per kilowatt
Energy Storage is going to go up.
EVS are sold as medicine?
What are the ads really doing, they are doing more damage than good.
Selling what the EV cars are about, marketers for these companies are doing a HORRIBLE job of promoting.
GM Volt with the gas station commercial, the guy goes in to use the bathroom, hmmm
And the LEAF ad at Highland in Hollywood, with the word ELECTRIC. These are examples.
Sound is 50% of
Allow people to download any startup sound
eco mode and drive mode
regenerative braking.
have a lot of fun. Make driving the EV car fun
Fantastic Video, dental surgery, starts the drill with the IC vehicle.
Nissan is firing their agency.
“People don’t know what they want until we show them” Steve Jobs
is the EV becoming a political football?
The Chevy Volt, propaganda – Bill O’Rieley
Energy Security for American – Organization, visiting conservative think tanks
Fred Smith
Nothing left wing about energy security for the United States.
It makes all the scene.
40-45% of oil is being imported, and most is coming from areas of the world that are hostile to the United States. We need to stop importing.
Forbes.com blog
70,000+ gas powered vehicle fires last year!
Are electric cars dangerous? NO
GM spent so much on safety of batteries.
You will always have journalist looking for an angle, our job to calmly explain.
The more chatter, the more conversation you have.
More argument. Nissan welcomes the debate.
Debate is about educating people.
Dean Delvin, entertainment business role
Model EVs for kids.
Is the EV becoming enough of a cultural
It is gravity, just a question of time, it is happening,
Show things that are futuristic
There is no reason this should be a left or right wing issue.
Video games industry , making games for cars, write a game for the car.
Have access to the displays.
How important is DC fast charging…
Cramming energy into the car, and what type of load on the grid.
Energy storage
Lithium Sulfur, 350-400 miles of range in the tank.
Do you need DC level 3 chargers, if you have battery storage ability to store energy.
Competing standards for charging? Why the difference, it is a shame,
Industry has an obligation to standardize, or at least
Via Motors
Making big trucks, can they be electrified
40-50 miles electric and hundreds of miles on gas motor.
Until batteries can
Solution for 10-15 years
People will take a chance and adopt products that are not fully matured if they believe the products are cool.
We need to see what the benefits are to the world, but also what
Army had electric tanks! If we can power a tank, then we should be able to power big vehicles.
What did cell phones look like 15 years ago.
Consumers need to demand.
How do manufactures go all in to be serious about EV.
Nissan spent $4 billion on the development of the LEAF.
Electric cars are part of all the companies.
Nissan expects to make a profit with the LEAF, what are the economics. Capacity of 500,000 batteries per year. Cars should be profitable.
How does the industry handle demand.
Demand drives what the car companies make.
EV people are having the conversation amongst themselves, the early adopters.
95% of public still wants gas powered cars, demand driven, 5%-10% demand.
All EV owners can be used as ambassadors.
EV cars as entertainment, it is futuristic, get things done. We can do some very cool stuff. Move from an economy box, to what anybody wants.
Tesla, it is a sexy fast car.
