Jan 30 2012
Five Star Fakes – Are Yelp Review Real?

Five Star Reviews
Firms Pay for Product Reviews
“We will refund your order in exchange for five star reviews”
Editorial vs Advitorial

50-60% reviews are they fake or real?
– Check Reviewer history
– Time stamps
– Pay attention to the language
– no downside?

Firms pay for product reviews

Against the law to not disclose that you are being paid.
Go to real editorial sources:
Consumer reports, CBS, get offline.

FTC - Site employs income earning affiliate linking

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