Mar 4 2012
facebook Marketing Conference NYC Feb 29, 2012

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Watch the videos from the conference here




We are introducing three new solutions for marketers on Facebook. These solutions are designed to be used together to drive business results: a new Page to tell your brand’s story, Reach Generator to easily and regularly communicate with your fans, and Premium on Facebook to share your most important messages to your larger, targeted audience.


Mission control for your business on Facebook

Your Facebook Page is now the richest, most customizable marketing canvas ever created and connects you with people in ways that matter to them.

  • Express your identity with features like cover photo and Page timeline.
  • Reach and engage your audience on the web and on mobile.
  • Respond to people in a quick, more personal way.
Reach Generator

Make sure your fans see your stories

This “always on” packaged solution makes it easy for you to regularly reach and engage 75% of your fans with meaningful content from your Page. You focus on creating engaging content on your newly designed Page, while we ensure that your fans see the stories you are telling.

  • Reach Generator is easy and simple to use.
  • You post great, relevant content on your Page, and Facebook will automatically distribute it to your fans.
  • We guarantee you will reach a majority of your fans and see great results.
Premium on Facebook

The most impactful way to distribute your content on Facebook

Be where the conversations are happening. Our latest premium package lets you engage and influence people in the most impactful places on Facebook: right-hand side homepage, news feed on desktop and mobile, and optionally on the log-out experience.

  • Reach your fans, friends of fans, and a targeted audience.
  • Earn the best placements on Facebook for your business.
  • Unlock the power of friends by featuring more appealing stories to friends of fans.



Facebook believes in demonstrating the value that your business creates by measuring the results that matter. We are creating measurement standards so businesses can track meaningful success and compare results across different types of media. We offer measurement solutions in four areas: reach, brand resonance, reaction, and consumer insights.



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