Blaze Fast-Fire’d Pizza Announces Grand Opening of New San Gabriel Valley Location
Free Pizzas for Blaze Pizza Fans in Pasadena on Thursday, February 23
February 20, 2017 – Los Angeles, Calif. – Blaze Fast Fire’d Pizza, the fast-casual artisanal pizza concept
known for its chef-driven menu and casually hip restaurants, announced today that it will open a new
San Gabriel Valley location, in Pasadena on Wednesday, February 22nd. To celebrate the grand
opening, the Pasadena restaurant will offer FREE build-your-own artisanal pizzas on Thursday, February 23rd from 10:30 a.m. to midnight to anyone who follows Blaze Pizza on Instagram, Twitter, or Facebook.
Word is out about the opening.
The highly anticipated restaurant, which features a 3,300 square foot interior with seating for 122, is
located at 635 N. Fair Oaks, near Vons.
Blaze Pizza is a modern day “pizza joint” serving up artisanal pizzas that are both fast and affordable.
Since its first restaurant debuted in 2012, Blaze has quickly become one of the nation’s hottest
restaurant concepts, with fans lining up each day for the custom-built pizzas, freshly made salads, blood
orange lemonade and s’more pies. Each restaurant features an interactive open-kitchen format that
allows guests to customize one of the menu’s signature pizzas or create their own, choosing from a wide
selection of fresh, artisanal ingredients – all for about $8. The generously-sized personal pizzas are then
sent to a blazing hot open-flame oven – the centerpiece of the restaurant – where dedicated
pizzasmiths ensure that the thin-crust pies are fast-fire’d and ready to eat in just 180 seconds.
Restaurants make their own dough from scratch using a recipe developed by critically-acclaimed
Executive Chef Bradford Kent (the “Pizza Whisperer”), which requires a 24-hour fermentation period to
produce his signature light-as-air, crisp crust. Almost all of the pizza and salad ingredients are free of
artificial flavors, colors, preservatives and fillers and for pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese. The new Pasadena restaurant will also feature a selection of wine and draft beer.
“Our mission at Blaze is really simple – we’re taking pizza back to its roots, “said Jim Mizes, president &
COO of Blaze Pizza. “By making dough in-house, carefully sourcing ingredients, and cooking by fire,
we’re giving guests a great way to enjoy artisanal pizza without the wait. It’s changing the way people
think about and eat pizza.”
Blaze’s obsessive attention to detail extends well beyond the food, with a carefully considered, modern
approach to restaurant design. Driven by its commitment to “Intelligent Choices for Our Pizzas, People
& Planet,” the restaurant is constructed with recycled and sustainable materials, uses eco-friendly
packaging, and features energy-efficient LED lighting. Additionally, many of the restaurant’s
unconventional design elements were inspired by the company’s celebration of individual expression.
Blaze Pizza is looking forward to continuing to build strong roots within the community. To that end, the
company has developed a turn-key in-restaurant fundraiser program that returns 20% of an event’s
proceeds back to local organizations, and will be partnering with local schools, sports clubs and other
organizations to host fundraising events at the new restaurant.
About Blaze Pizza
The first Blaze Pizza® restaurant opened on Aug. 6, 2012, in Irvine, Calif., and quickly gained attention for its chef-driven recipes, thoughtful interior design, and a service culture that celebrates individuality.
Now ranked as the overall #2 fast-casual brand in FastCasual.com’s annual Top 100 list, Blaze Pizza is
building momentum and developing a cult-like following as it expands across the country. The company
currently operates 176 restaurants in 32 states and Canada, including the major metropolitan areas of
Los Angeles, New York, Chicago, San Francisco, Toronto, Dallas, Las Vegas, and Boston. Founded by Elise and Rick Wetzel (co-founder of Wetzel’s Pretzels), the concept is backed by investors including LeBron James, Maria Shriver, Patrick Schwarzenegger, Boston Red Sox co-owner Tom Werner and movie producer John Davis. For more information, please visit blazepizza.com and facebook.com/blazepizza or click here to view a company video.
Blaze Pizza®, Fast-Fire’d®, the horizontal logo design, and the proprietary names “Pizzasmith”, “Intelligent Choices For Our Pizzas, People & Planet” and related trademarks are the property of Blaze Pizza LLC.