Dom Founding 14 members
1. Tony Robbins –
Show called breakthrough on NBC
wanted to do something real and raw
did not want to do something that was bullshit
people that wanted to give and something happened to them
everyone deserves a second shot
NBC
People are looking Joy and Meaning
couple was going to cancun to get married, lots of people, the couple gets married and they jump in the pool after the nuptials
The groom hit a step and became a quadraplejic
Kristin the wife was crying on the video
faster to tear something down than it is build
our mind is our heart
extraodinary quality of life
twitter is a technology that can be used to improve the quality of live
quality of life is the quality if your emotions
add more value
some people are good at being critics
serve the people you are trying to serve
You can use twitter to profile users, research, get to know the people
#1 fear in north america
to lose mobility to become a quadraplejic
but look at stephen hawkins
#1 best thing that can happen, north america
$200 million lottery
Who is happier a year later, neither is happier.
The lottery winner, has to deal with relationships
pick and choose who you are connecting with, emotion,
– add more value to life
– all good relationships come from giving
psychology 80% – 20% mechanics
why is more important, the intent
Twitter offers a place to start, new emotions
people that have everything are miserable
Frank the guy in the wheelchair
add prospective, put things in relation
Tony uses twitter to share
americans are the best at having everything and being miserable
Frank and Kristin the couple
Air new Zealand drops Frank the quadraplejic guy, and then they drop them off again
Tony lives in Fiji but also has homes around, including Los Angeles
There is a storm in, finally they get to the island, to Tony’s resort
Frank has the emotion, he needs a model
Had a friend who was in an accident 22 people only 6 survived, this guy won the gold medal in sky diving
He was going to take Frank Skydiving from 12,000 ft
1. Skydiving was the first task
2. the next challenge was to separate them for some time
Murder Ball – rugby for quadraplejics, they play like crazy, intense
olympic model, Mark was the role model
sometimes not getting what you want is the best thing.
He wanted to go baja racing, he had a dream that he was a man again,
his next task, challenge, making a dream, truck is in pieces, it is los angeles,
The guy is going back to work,
shooting NBC
Tony is flying a MIG jet, speed of sound upside down.
Twitter for role models, people to change your life
intelligent browser – steve case, richard branson
the fear is almost always larger than the real thing
Tom Forman
1.4 million followers on twitter
Gets to connect with the audience his followers
1. Have a vision
2. stream of consciousness – the
leaders see it better than it is
inspire people
people are not inspired
quiet version
don’t see it worse than it is
1. How does he use twitter
– google is a gift and joke, you have to know how to sort through
– tony is not the kinda of guy that shares his journal
– told people to get a life
– tecnhonolgy was supposed to give us more time
– allow us to reach more people
– internet marketrs top guys, people like instantenous, he saw how powerful it was
– he opened an account under a different name
– he wanted to learn from people
“intelligent browser” filter
– a way to connect
140 characters, was a challenge
Nelson Mandella how did you survive – “he didn’t survive he prepared”,
resenting people and holding on, is like drinking poison and expecting your enemy to die
no matter how you slice it,
quotes, and updates
third part, triggers, way to trigger deeper conversation
inspiration
hate
business
search for knowledge
TRIGGERS
rules:
1. add more value
2. not everyone adds equal value
he will follow you if you ask?
don’t do quotes
he quotes his self
he has a brand
Tony has been with 3.2 billion people
patterns
ask people to read
95% of responses from women
1. intelligent browser
Chance to connect trigger
forces that influence our decisions
Tools to maximize:
1. maximize your state – starts with your state
2. someone who isn’t funny who thinks they are
3. Use your body – make our life change – change their state, 80% psychology 20% mechanics
peak performance comes from
participate, learn actively – not passively(writing down you retain40-50%)
2 things shape it
1. what to focus on
2. ever thought someone was screwing you over?
focus equals feeling
what should I focus on?
focusing on past present or future, habits, no real right or wrong
focus other people or yourself?
what does the decision mean?
is this the end or the begining?
It’s not the years, do what you did in the begining and there will be no end
one word changes the meaning
descide what you are going to focus on consciously
focus, meaning
how many emotions in an average word
4000 word for emotions in the english language
100 with 3
50
dozen or less 90%, because you focus on the same things
change your destiny , change your emotions, the state will make it happen
tearing other people down to make your self feel better
change your state
changing emotion in an instant
when you are love
when you are lust – what is wrong
state controls everything
from depressed to excitited
long term is changing a people – blueprint
rules and beliefs
life matches blueprint
State moment to moment
blueprint long term
Frank and Kristen, changed their state
using twitter to understand someones blueprint
next up one of the 14 founders
