Nov 18 2015
South Lake Avenue Annual Holidayfest! Dec 5, 2015 12-5pm #pasadena

South Lake Avenue Annual Holidayfest!

South Lake Avenue in Pasadena, CA – Saturday, December 5, 2015, 12:00pm – 5:00pm
Pasadena’s South Lake Avenue celebrates the most wonderful time of the year during the annual Holidayfest with special themed happenings and complimentary festive activities Saturday, December 5th at The Shops on Lake Avenue, 345 S. Lake Avenue. Presented by the South Lake Business Association, guests can catch the holiday spirit by taking advantage of in-store specials and promotions at over 50 South Lake Pasadena merchants.  Additional seasonal activities include photos with Santa, roaming characters, horse & carriage rides, live musical performances, carolers, holiday crafts, kids activities, a themed scavenger hunt, giveaways and much more!

A highlight of this year’s celebration is special outdoor musical performances from some of Southern California’s most popular acts including indie synth pop group DWNTWN, and the unique bluegrass, blues soul collective The Dustbowl Revival. The free event also includes a performance from famed group Magic Giant, who has been named as artist on the verge by Billboard and featured on NPR’s Songs We Love.

In addition to the exciting live musical performances, attendees are invited to participate in traditional holiday festivities including photos with Santa, horse and carriage rides, carolers and an exciting scavenger hunt with prizes and giveaways.

Throughout the celebration, event goers can enjoy numerous in-store sales and promotions offered at over 50 of South Lake Avenue’s restaurants, eateries and retailers listed below. “Our holiday celebration definitely gets event attendees in the holiday spirit and invites everyone to explore the district while sharing memories with friends and family. Guests can tackle their holiday shopping lists by taking advantage of special in-store promotions offered on the day of the event” – Gina Tleel, Executive Director of the South Lake Business Association.

The South Lake Business Association gives special thanks to Corporate Center Pasadena, The Commons, Pasadena Star News, Pasadena Outlook, Pasadena Weekly and The Shops on Lake Avenue.

Special thanks to businesses offering in-store promotions, festivities and/or prizes: Aaron Brothers, Alexandria II Bookstore, Arnold’s Fine Jewelry, B.Luu, Bravo Spa & Salon, Carnelian Salon, Coffee Bean & Tea Leaf, Coldwell Banker, Contessa Collections, Corner Bakery Café, Craft Fair Gift Shop, Culture Salon, Custom Comfort Mattress, Diamond Vision Optometry, Drapers & Damon’s, DRYBAR, Du-par’s Restaurant & Bakery, 18|8 Fine Men’s Salon, European Wax Center, Fish Dish, Float, Giggle, Green Street Restaurant, Jamba Juice, Keller Williams Realty, LA Fitness, Lemonade, Little Kuts, Magnolia House, Massetti Caffe, MeriEducation, Merle Norman Cosmetic Studio, Monaco Audio Video, Nekter Juice Bar, Nothing Bundt Cakes, Orvis Sporting Traditions, Pasadena Towers, Pet Food Express, Pie ‘n Burger, Pieology Pizzeria, PokeMix by Flour + Tea, Pottery Barn Kids & Teen, Premier Care Dental Group, Real Food Daily, Right Start, Salon Yuriy, Salutations Home, Sanrio, SanSai Japanese Grill, SECO New American, SoulCycle, Souplantation, Starbucks (Lake/California), Talbots, Ten Thousand Villages, The Bee Cottage, The Counter, Tiny Universe, Togo’s Sandwiches, Veggie Grill, Which Wich Superior Sandwiches, Williams-Sonoma, Winchell’s, Woody’s Home, WundaBar Pilates, Yogurtland and Yuan Lyu Boutique.

Date: Saturday, December 5, 12:00pm – 5:00pm
Event Location: 345 S. Lake Avenue, Pasadena, CA 91101
Admission: FREE plus FREE parking at the Corporate Center Pasadena parking structure located at 251 S. Lake Avenue, Pasadena, CA 91101

For more information visit:


Pasadena’s South Lake Avenue kicks off its holiday celebration at 12:00pm on Saturday, December 5th with family friendly activities around the district! Presented by the South Lake Business Association with fun for the whole family! Guests can enjoy:

  • Complimentary Parking, Admission & Holiday Activities
  • In-Store Specials and Promotions
  • Photos with Santa
  • Horse and Carriage Rides
  • Holiday Characters
  • Live Music and Carolers
  • A Scavenger Hunt
  • Holiday Crafts for the Kids
  • Free Parking available at the Corporate Center Pasadena parking structure located at 251 S. Lake Avenue (View Map!)



  • 1:00pmDWNTWNIndie Synth Pop Collective
  • 2:30pmTHE DUSTBOWL REVIVAL – Bluegrass, Blues, Soul
  • 4:00pmMAGIC GIANT – Featured on Spotify’s New Music Tuesday, Billboard for ‘Artist on the Verge,’ and NPR’s Songs We Love
  • Spinning between setsDJ GRANT OWENS from We Found New Music


  • Please call 626-792-1259
  • View pics of South Lake’s 2014 Holiday Celebration!
  • Follow South Lake on Facebook , Twitter, and Instagram!
  • Details subject to change


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