Jan 5 2010
SOCIAL MEDIA CLUB SGV
 

SOCIAL MEDIA CLUB SGV

SOCIAL MEDIA: GETTING IT RIGHT IN 2010

Over the last two years ‘social media’ is a phrase almost every business person has come to know.  Social networking has exploded and more people are talking online than ever before.  Customers have discovered the power of voice.

In 2008 we regarded social media as something to experiment with.  2009 saw companies take more of a ‘checklist approach’ – we’ve got a Twitter page, a Facebook page, a YouTube Channel.

2010 is the year we need to get it right.  Social media is not a fad.  It’s not going away. And It’s not just another channel to broadcast corporate messages either.  Engagement and conversation are the key.

At this event you’ll hear about

  • 6 social media trends that you need to be aware of
  • How to take advantage of these trends – what you can do to be ahead of the competition
  • Where people are getting their news today
  • What real-time search has to do with social media and news
  • How to craft a strategy that builds engagement
  • What to measure so you know your actions are effective

SPEAKERS:

Sally Falkow – Social Media Expert, Strategist and Trainer – Moderator

James Macpherson – Editor and Co-Founder of Pasadena Now

Dana Chinn – Web Analytics and News Organization Expert, USC, Annenberg School of Journalism

Join us at 6:30 pm for snack and drinks.  Admission fee:  $10
Please click on the link below to register. Seating in the room is limited so please register right away.

SPONSORS:

Expansion Plus A full service online PR and social media agency

PRESSfeed:  A social media newsroom and content syndication tool

Central Desktop:  Online project collaboration for business teams

PASADENA NOW! Pasadena’s daily news magazine and city guide

Auntie Frufs  Aahsome Fudge – Hand made delicious fudge and desserts

Contact

Sally Falkow
PRESSfeed
626 793 4911
sally@press-feed.com

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