Dec 11 2015
Pasadena New Theater at Paseo Opening February 2016

Pasadena New Theater at Paseo Opening February 2016

Pasadena will soon be home to a new 1300 capacity theater.

Scheduled to open February 2016, the new venue located in the location previously occupied by Gelson’s will be known as the The Rose Theater.

Lance Sterling, of Sterling Venue Ventures.
The Rose and will enable local residents to hear well-known rock and country musicians without traveling to Los Angeles. Larger more established acts may not perform at The Rose, but could perhaps do smaller shows.

The 39,000 sq ft space has been upgraded with state of the art sound and lighting costing some $3 million. There will be VIP areas as well as two bars.

With other developments taking place at the Paseo, this is a welcome development to bring more people to the downtown area of Pasadena.

Burke Farrar of Pasadena-based Odyssey Development Services, who is assisting Sterling with city approvals and permitting.

Sterling is leasing the property from DDR Corp., the company that owns and manages the Paseo Colorado.

Gelson’s market closed in 2013.

The first scheduled concert will be Judy Collins on February 14, 2016. Tickets to this and future shows will be available on Ticketmaster.


The Rose is located at:
300 E. Colorado Blvd #101, Pasadena,  CA  91101
245 E. Green St., Pasadena,  CA  91101

The goal of The Rose is to sell dinners and with that in mind you can start to see the talent for upcoming shows:

Feb 14 – Judy Collins
Feb 19 – Rickie Lee Jones
Feb 20 – The Musical Box-Exclusive Auth by Peter Gabriel Recreation of GENESIS
Feb 26 – Faster Pussycat & Bullet Boys
Feb 28 – Paul Stanley’s Soul Station
Mar 19 – Which One’s Pink
Mar 25 – Young Dubliners
Apr 15 – Y & T
Apr 16 – The Tubes
Apr 22 – Ambrosia
Apr 23 – Puddle of Mudd

These are just the some of the acts booked now.

Revenue from ticket sales pays the performing musicians, Farrar said The Rose will rely on restaurant and alcohol sales to cover its other expenses.

The developer Mr. Sterling owns and operates The Canyon in Agoura Hills as well as The Saban in Beverly Hills.

In terms of food options at The Rose, look for a new franchise of CaliBurger which Sterling purchased, one for each of his properties as well as the full kitchen which will offer a wide variety of items, including steaks, etc.

You can see the types of shows The Rose will host, by taking a look at the other theaters.

The Canyon • 28912 Roadside Drive
Agoura Hills, CA 91301
(818) 879-5016 •

The Saban • 8440 Wilshire Blvd.
Beverly Hills, CA 90211
(888) 645-5006 •

The Rose Dinner Theater, “where music meets the soul”, see the types of performances which are already booked on Ticketmaster.

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