With Nite Dawg, you’ll never have to wonder again where Fido’s gone.

It’s called the “Nite Ize Nite Dawg LED Light-Up Dog Collar” and it might be the answer to every night-loving dog owner’s problem: losing sight of their best buddy after sundown.

Made of high quality nylon, this lightweight, durable collar houses a flexible, light-transmitting polymer core that illuminates when the collar is turned on.

A reflective stripe adds additional safety by providing passive reflectivity. Powered by a super-efficient (100,000 hour) LED, it’s literally a brilliant way to keep your dog safely visible-to you, to other people, to cars-during any late-day or early morning outing.

Available in two colors and three sizes, the Nite Dawg collar has two mode settings, flash and steady glow.

Fully weather-resistant and visible up to 1000 feet in the dark, this comes powered by a long-life, easily replaceable battery, and it’s simply the best way to keep your dog’s presence clear and obvious, from dusk till dawn.

The Nite Dawg comes in 3 sizes that will fit almost every dog. Simply place a measuring tape around your dogs neck and compare with sizes listed on the site. You can make final adjustments within the size range to make sure it fits just right!

When your battery gets low, no worries. It can be replaced with a 3V Lithium 2032 coin-cell battery.

And here’s another reason you should think about switching up to LED.

The housing that protects the on/off switch is weather resistant, meaning that it can be exposed to light rain, dust and snow.

Put on Nite Dawg LED light-up dog collar on Fido and you will never wonder where, oh where, your little (or medium, or big) dog has gone. And neither will anyone else.