Jun 30 2009
Mimis Cafe and the San Diego Zoo Team Up to Offer Food and Fun in Southern California
 

Mimis Cafe, the all day fresh cafe and the San Diego Zoo have partnered together to offer Southern Californians summer deals. Beginning July 1 through August 31 guests dining at any of the 39 participating Mimis Cafe restaurants in Southern California will receive a special coupon towards their next Mimis visit as well as their next visit to the San Diego Zoo and the San Diego Zoo’s Wild Animal Park.

We wanted to give you the heads-up on this announcement, which will go live on MimisCafe.com on July 1st. I’ve included the press release with more details below. Please let me know if you have any questions.

MIMIS CAFE® AND THE SAN DIEGO ZOO TEAM UP TO OFFER SPECIAL PROMOTION

Summer Deals Offer Food and Fun for Southern California Families

IRVINE, Calif. (June 30, 2009) – Mimis Cafe, the all day fresh cafe, announced today a summer partnership with the San Diego Zoo and San Diego Zoo’s Wild Animal Park, offering special deals for restaurant guests.  From July 1 through August 31 guests who dine at any of the 39 participating Mimis Cafe restaurants in Southern California will receive a coupon for one free Child’s Best Value Admission Ticket with the purchase of an Adult Best Value Admission Ticket to use toward their next visit to the San Diego Zoo or Wild Animal Park.  Guests will also receive a Mimis Cafe coupon for the Just Enough menu items good on their next visit.

“We are always looking for ways to enhance and add value for our guests,” said Mimi Somerman, Senior Vice President, Marketing, Mimis Cafe.  “Our partnership with the San Diego Zoo, one of Southern California’s most popular attractions, provides another way our guests can enjoy summer.”

In addition to the summer deals, a special fundraising day will occur on Wednesday, August 12 at all 39 participating locations, in which 15 percent of net sales generated with a downloadable flyer will be donated to the San Diego Zoo’s conservation efforts.

“We welcome Mimis Cafe guests to experience what makes the San Diego Zoo and Wild Animal Park such a unique and one-of-a-kind experience for people of all ages,” said John Dunlap, San Diego Zoo director.  “The money raised during the fundraising day, will aid the San Diego Zoo’s mission of conservation and preservation of animals and their habitats.”

To find participating Mimis Cafe locations, download the special flyer and more, visit mimiscafe.com and click on the San Diego Zoo logo.

About Mimis Cafe

Mimis Cafe is a collection of upscale casual dining restaurants with 144 locations in 24 states as of the end of the fourth fiscal quarter (April 24, 2009).  Mimis Cafe is a unit wholly owned by Bob Evans Farms, Inc. a publicly traded company (NASDAQ ticker symbol BOBE), known and loved for its full breakfast, lunch and dinner menus with high-quality, eclectic cuisine, unparalleled service and tastefully appointed décor.

About The San Diego Zoo

The 100-acre San Diego Zoo is dedicated to the conservation of endangered species and their habitats. The organization focuses on conservation and research work around the globe, educates millions of individuals a year about wildlife and maintains accredited horticultural, animal, library and photo collections.  The Zoo also manages the 1,800-acre San Diego Zoo’s Wild Animal Park, which includes a 900-acre native species reserve, and the San Diego Zoo’s Beckman Institute for Conservation Research.  The important conservation and science work of these entities is supported in part by The Foundation of the Zoological Society of San Diego.

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