Jul 23 2010
Kapitall Launches Live Trading Via Leading Online Brokerage

You knew this was going to happen. With the stellar team assembled at Kapitall this was only a matter of time. This agreement with TDAmerica marks a new era in online trading intelligence.

Congrats to all the folks that made this happen.

Groundbreaking Investing Site Allows Clients of a Top Online Broker to Import Portfolios, Analyze Holdings, and Trade Stocks & ETFs Live

New York, NY, July 22, 2010 KAPITALL, the leading investing website for the Facebook generation, announced the launch of live stock trading via one of America’s top online brokers. In a first-of-its-kind partnership, clients of this leading brokerage firm will now be able to trade their stock portfolios directly from KAPITALL’s website. And current users of KAPITALL’s innovative investing tools will now have the choice to execute live trades.

Starting today, a KAPITALL user can import an existing portfolio or open a new brokerage account with KAPITALL’s partner. The user gains access to KAPITALL’s full suite of innovative investing tools to track their portfolio’s performance, analyze their holdings, and trade stocks and ETFs directly from KAPITALL. Every trade on KAPITALL will be automatically synched with their brokerage account.

“At KAPITALL, we are leading the future of online investing for the next generation of investors. With the launch of this strategic partnership, KAPITALL’s users can now advance beyond our Practice Portfolios to begin live trading,” said CEO Gaspard de Dreuzy. “Clients of our partner are also invited to engage and collaborate in KAPITALL’s vibrant investing community.”

This unique partnership mirrors a larger trend of internet users networking across websites. Rather than remain isolated within a single investing site, the clients of KAPITALL’s partner can fully participate in KAPITALL’s community with the added benefit of full trading functionality. For KAPITALL’s users, the access to live stock trading enhances the distinctive KAPITALL user experience.
About Kapitall

KAPITALL’s mission is to make investing feel like something entirely different that speaks directly to the Facebook generation. The site’s user experience introduces a new way for young investors to learn, achieve and play the market by offering a range of innovative benefits:

  • Explore the market with KAPITALL’s drag & drop interface
  • Build practice portfolios to grow investing skills—risk-free
  • Find new investing ideas, concepts and trends with pre-selected watch lists
  • Search, filter, compare and research companies with powerful, intuitive tools
  • Trade stocks, mutual funds and ETFs directly from KAPITALL
  • Share ideas and portfolios with friends and like-minded investors

KAPITALL was founded in March 2008 by a team of leading designers, developers and technologists from Apple, Bloomberg, Morgan Stanley, ShareBuilder, Pearson, and Electronic Arts.  The firm is based in SoHo, New York City and Seattle, WA.
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