Nov 8 2012
ING DIRECT becomes Capital One 360
Dear Customer, 
Hey, Savers. We've got a new name with the same focus: You.

Our name is changing to Capital One 360 and our colors are changing to red and blue – but our commitment to you is staying the same.

Yep, it’s true: As of February, we’ll have a new name and fresh look on the outside – but on the inside, it’s the same ING DIRECT you’ve come to know and love.

Typically with bank mergers, the things Customers care most about end up being the first things to change. But to us, you’re what matters most, and we’re going to keep it that way. Because we’re not a typical bank, and this isn’t a typical merger. So we’re going to back up our commitment with a pledge to you, our Customers, about how this business is going to run moving forward.

We’ll deliver real value. We’ll continue to offer no-fee, no-minimum checking and savings accounts – with the great features and rates that we know are important to you.

We’ll always keep it simple. There will always be simple, intuitive digital and mobile access to your accounts.

We’ll keep a human touch. We’ll talk to you as we always have, with real people here ready to help you.

We’ll focus on you. We’ll always innovate and improve with you in mind, first and foremost, to create the best Customer experience out there. We’ll get things right the first time, and keep challenging ourselves to do them even better.

We are making this pledge to you – and if you feel we’re not staying true to it, well, we want you to call us out on it. Do it directly on Twitter @INGDIRECT or even shoot us a personal email. Because you, our Customers, are this business and we intend to keep it that way.

Stay tuned for another update from us next month, or check out our Customer Info Center to keep in the know.

Thanks,
Jim Kelly
Jim Kelly
Head of Direct Banking
ING DIRECT
Jim@capitalone360.com
Jon Witter
Jon Witter
President, Retail and Direct Banking
Capital One
Jon@capitalone360.com

We’ll keep you in the loop each step of the way:

Timeline

ING DIRECT Ball
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